What is digital marketing for?

DigitalMarketing English digital marketing, practitioners are referred to as digital for short. The essence is connection-based, and the connections of various channels are digital (not all based on the connections on the network). ?

Digital marketing is to attract consumers by using the Internet, mobile devices, social media, search engines and other channels. Some marketing experts believe that digital marketing is a brand-new job. Compared with traditional marketing, it needs a new way to contact customers and a new way to understand customers' behavior. To put it simply, it is a marketing method to achieve marketing goals with the help of Internet, computer communication technology and digital interactive media. In the past, OOH, OTT, newspapers, magazines and radio stations all needed digital (network) communication methods, which can be counted as the category of digital marketing. In the past, OOH and OTT also added digital means, but the marketing, advertising and consulting circles decided to keep their classification unchanged. ?

What are the characteristics of digital marketing? 1. Is the service more personalized?

It is precisely because of this feature that the digital marketing model will be more targeted. For example, different users have different needs and different emphases, so digital marketing can quickly understand what needs these users have, and then carry out personalized or targeted services according to these needs. In this way, the marketing accuracy is improved, and the customer satisfaction is also improved, so that both parties can get a satisfactory result.

2. High integration?

Because the Internet system is very developed now, many functions can be integrated on a unified platform. On the platform, all kinds of marketing functions, information display functions and so on can be said to be readily available. It is with so many functions that the whole marketing process can be completed quickly by relying on one platform, saving a lot of time and improving efficiency. Jingshuo Technology empowers enterprises to accelerate the establishment of private domain formats and build a closed loop of full-link digital marketing.

3. Low cost?

An important disadvantage of traditional marketing model is that its cost will be very high. For example, there are a large number of marketers who go to all parts of the country every day to run business and lay a mass foundation for products, so the cost of such exchanges will be very high. Now marketing through digital means can be ignored, and all arrangements can be solved on the platform. ?

4. Flexible system?

In the mode of digital marketing, the geographical scope of marketing is the whole internet, and we know that social software is also an integral part of it. Especially now that there are more and more WeChat users, marketing can be completely transferred to WeChat, so that the scope is wider and the marketing strategy can be more flexible. Therefore, in the era of digital economy, if enterprises want to realize digitalization, they must attach importance to digital marketing as an important aspect and change the marketing ideas and models that cannot meet the demand.