Design a questionnaire on consumer purchasing motivation factors for a certain communication product, and provide necessary explanations for your design.

1. Among the following mobile phone b

Design a questionnaire on consumer purchasing motivation factors for a certain communication product, and provide necessary explanations for your design.

1. Among the following mobile phone brands, the foreign mobile phone brand you most want to buy is

A. Motorola B. Nokia C. Siemens D. Sony Ericsson E. Philips F. and Panasonic G. , Samsung H, NECI, Alcatel J, Mitsubishi K, Kyocera L, LG

2. Your favorite domestic mobile phone brand is

A, Bird B, TCLC, Southern Hi-tech D, Xiamen S, Panda T, ZTE

3. The three models you most hope to buy are

A, B, C,

4. Do you hope to have A mobile phone specially "tailored for college students"?

A. I hope B. I don’t hope C. It doesn’t matter

5. Do you hope to have a mobile phone?

A. Hope B. Don’t hope C. Others

6. What functions do you need from your mobile phone?

A. Call B. Text message C. Alarm clock D. Calculator E. Internet access F. QQG, game H. Weather forecast I. Memorize words J. MP3

7. Your favorite What are the functions of the mobile phone you hope to have (choose three answers)

A, B, C,

8. The price of the mobile phone you can pay is

A, 400 to 600 yuan B, 600 to 800 yuan C, 800 to 1,000 yuan D, more than 1,000 yuan

9. The color of the phone you want

A, B, C,

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10. The mobile phone design you want

A. Tailor-made for college students B. Personalized C. Popular D. Small and exquisite

11. You can bear it in a month How much does it cost?

A. Below 30 yuan B. 30 to 60 yuan C. 60 to 100 yuan D. More than 100 yuan

12. What kind of services do you want mobile phone manufacturers to provide

A. On-campus maintenance B. Student store C. Discount on phone bills

13. What are you dissatisfied with about your mobile phone

A. Mobile phone quality B. Safety C. Mobile phone style D, mobile phone function E, after-sales service F, supporting services

Others————

14. Do you want a merchant to provide “zero down payment” or installment payment when buying a mobile phone?

A. Yes B. No C. Doesn’t matter

15. What prepaid phone cards do you know?

A. Ruyi Tong B. China Travel C. Others Card

16. What will you choose after buying a mobile phone?

A. Access the Internet B. Buy a prepaid card

17. Which operator’s service do you prefer?

A. China Mobile B. China Unicom

18. Which of the following communication technologies are you more interested in?

A. GSMB, CDMAC, GPRS

19. Do you think mobile phones should be divided into male mobile phones and female mobile phones?

A. Yes B. No C. Doesn’t matter

20. Do you wish your mobile phone had an email function?

A. Yes B. No C. Doesn’t matter

21. Do you like playing games on your mobile phone?

A. Yes B. No C. Doesn’t matter

22. Which mobile phone case do you think is the best looking?

A. Metal B. Leather C. Plastic D. Others

23. Which mobile phone dealers do you know in Guangdong?

A. Longyue B. Guoxun C. Runxun D. Xieheng E. Zhonghong F. Zhong G. Dixintong

24. When are you going to buy a mobile phone?

A. Before going to college B. Freshman C. Sophomore year

Market research work on products often involves expertise in product manufacturing, production and packaging. Investigate work, collect relevant information and put forward guiding opinions for research by relevant departments of the enterprise.

To investigate whether a specific product is marketable, you can generally start work from several aspects such as product, packaging, and users.

(1) Products

Various traditions, psychological conditions and environmental factors can cause consumers to have different hobbies and requirements for products. When designing a product, and especially when developing an advertising campaign, it is important to investigate the underlying reasons why local consumers may have different preferences for a product. But in general, you should at least find out local consumers' preferences and requirements for the product.

Consumers’ various specific requirements for products are reflected in various aspects of the product: color, flavor, specification and size, style and type, raw materials, performance and technical indicators, etc.

(1) Color

Different consumers in different regions or in the same region have different preferences for color due to their different lifestyles, living habits and cultural backgrounds. . This is particularly evident in consumer goods. The same color is very popular in one area but taboo in another area; or it may be loved by one consumer class but disliked by another consumer class. At the same time, consumers' choice of color also has some symbolic and emotional value. The same color is suitable for one product, but not acceptable for another product. In addition, people's preferences and requirements for product colors will often change within a certain range, which is especially obvious in the popularity of clothing.

(2) Flavor

Different markets or even the same market but different types of consumers have different requirements for the flavor of products. For daily and dietary supplies such as food, condiments, and condiments, the tastes required by different consumers vary greatly. Flavor is one of the important factors that make up people's daily lives. Therefore, it cannot be ignored when organizing product sales.

(3) Specifications and sizes

Like colors and flavors, people’s requirements and preferences for product specifications and sizes are diverse. It is natural that residents living in different natural environments have different body shapes and different lifestyles. Therefore, they have inconsistent requirements for product specifications and sizes, and this is reflected in the selection of specific products. Due to the requirements of life or preferences, some places require large product specifications, while other places require small product specifications. This is extremely normal.

(4) Style

Consumers’ requirements for product styles and types can be understood at the same time as product color requirements, and the target market segments for product sales can be identified. The styles and types favored by various consumers and how they may change in the near future.

(5) Raw materials

Due to different consumer preferences, requirements and local fashions, consumers have different requirements for raw materials for product production. For exported products, the relevant regulations on product health and safety by the government or other relevant agencies of the export destination country and the impact on raw materials must be considered.

(6) Performance

Consumers have different requirements for product performance, such as maintenance, durability, function, operation, etc. These requirements may be based on price considerations, but are often directly related to the purpose and method of use.

(7) Technical indicators

The technical indicators of products are important for both industrial user products and consumer goods. Product technical indicators include specific items such as size, voltage, grade, hardness, etc. Some product indicators are statutory, while others are formulated by the companies themselves based on the needs of users or consumers.