How does the food industry establish its own private flow?

1. The repurchase rate is high and the order is placed quickly.

The food industry belongs to consumables, and the repurchase rate will be high as long as it conforms to customers' preferences; At the same time, the unit price of food is not high, which belongs to the items that most people can afford, so they can often place orders quickly without thinking much. This is the characteristic of this industry.

2. Multiple exposures protect old customers.

It can be seen that old customers are a very important source of consumption in this industry, which is why the food industry is very suitable for self-built private domain traffic channels.

3. SMS arrives quickly and effectively.

Mass SMS is a low-cost and fast way to reach most enterprises. However, the defect of ordinary SMS is that it can only send text, and there is no direct conversion entrance, so the data of drainage conversion is not good. As long as this shortcoming is improved, SMS will be an effective way to operate private domain traffic.

3. Upgrade smart SMS and provide conversion portal.

Smart SMS, itself or SMS, can be upgraded without changing the channel number of enterprises. There will be a menu below the enterprise short message received by the user, so that the enterprise can provide customers with a conversion entrance in this channel. For example, if a customer receives a message reminding that "there is a 50% discount tomorrow, and you can enjoy it when you place an order in the flagship store", the intention of clicking on the SMS menu will be very high. After clicking, you can jump directly to the APP or the mall, join the shopping cart, pay and provide logistics services, which brings a lightweight service experience to customers and is very convenient. The construction of this private domain traffic pool can turn the original millions of short messages into a sharp weapon for private domain traffic operation only by the upgrade cost of smart short messages.