18 the most effective way to promote it.

Effective promotion methods take social software as the main carrier, and the promotion methods of 18 are as follows:

1, SEO/SEM promotion: In the Internet age, when you encounter problems, the first thing that everyone thinks of is to go to a search engine. How to rank your website in front of the search results has become very important, which is also an important reason for the enduring SEO/SEM.

2.APP advertising promotion: Everyone will install some software on their mobile phones, including WeChat, qq, Tik Tok, Today's headlines and so on, with hundreds of millions of active people every day. As long as you find your target group, the delivery effect will not be bad.

3. Database marketing promotion: including IM promotion, EDM email sending, SMS sending, etc. The conversion rate depends on the matching degree of people. Generally speaking, the cost is low and the return is acceptable. For the second and third items, Lightyear Lab has a software that can export the numbers of qq group members in batches. Combined use, the marketing effect is doubled.

4. Promotion of classified information websites: There are 58 well-known websites such as Tongcheng and Jiji.com. The effect of different industries is quite different, and it can be handled as appropriate according to its own situation.

5. Community promotion: take content as the core, combine your own industry, circle the target users together, form a community, and organize social activities regularly. This method is favored by many educational companies and is suitable for products that need to be changed for a long time.

6. Promotion from media channels: including today's headlines, WeChat official account, Baijiahao, Netease, etc. , regularly produce high-quality original content.

7. Fission marketing promotion: Let users promote it for you through some reward mechanisms. Many knowledge payment platforms are being adopted.

8. Resource cooperation and promotion: Similar target websites can promote each other through website link exchange, advertisement exchange, content cooperation and user resource cooperation. The most common way of resource cooperation is website link strategy, which promotes each other by using website access and resource cooperation between partners.

9. Encyclopedia promotion: Use the weight of some platforms in search engines to create relevant encyclopedia entries to achieve marketing purposes.

10, Q&A promotion: The most common thing is that Zhihu and Baidu know that they use people's subconscious psychology to leave a deep impression on users by asking and answering questions.

1 1, Soft Text Promotion: A good soft text always makes you laugh at the end, but it fits the theme very well. It requires a deep knowledge of writing, and the effect is much better than hard and wide.

12, map promotion: mark the brand or company name on Baidu or Gaode map, and users can see you when using the map. Maps are widely spread, received by many people and used frequently, which is especially suitable for the promotion of mass consumer goods.

13, video promotion: Make some videos with high relevance and good quality, upload them to platforms like Tik Tok, and many people will notice you every day.

14, recruitment website promotion: in the name of recruitment, increase the exposure of enterprises, if properly used, zero cost can have a good return.

15, microblogging promotion: Weibo is more open than social software, and can continuously output content, enhance attention, and make good use of functions such as forwarding lottery, so as to quickly suck powder.

16, forum promotion: send carefully prepared posts to popular forums and quickly get * * * buzz, which is suitable for health care products, such as acne.

17, picture promotion: There are two kinds of picture promotion, one is to cooperate with search engines, and users click on pictures to jump to related links. For example, building decoration. The other is in the photo business, and the recently popular "vision china" is typical.

18, IM promotion: QQ, WeChat, Want Want, etc. , low operating costs, win by quantity.