Taobao Explosions Building Method

1. Select money through sales analysis: directly search the products you want to sell on Taobao, and then sort them according to sales volume, and then select products with high sales volume and potential.

2, search selection: through natural search to find those popular Taobao keywords, sellers need to analyze and choose which products are likely to become explosions in the future according to the products displayed by the popular keywords searched by buyers.

3. Activity selection: It is very convenient to select funds through activities, such as on-site activities such as gathering cost-effective and daily special offers.

4. Through train selection: First of all, you need to select a big word in this category, search for this big word on Taobao homepage, and then analyze the goods at the lower right of the through train display position in the search results. Look at those popular products that have been on the shelves for a short time.

When you choose the explosion models, you also need to pay attention to the styles of related goods: the styles of goods should be consistent with the styles of shops, and the styles of goods sold should also be consistent, so that shops will give people a sense of grade. Do a good job in product matching, whether it is related sales or product matching in the store, there will always be no mistakes. Pay attention to the price range of the target product: for the same product, the middle price has a wide audience and will not give people the impression of poor product quality, but the price near the middle is more acceptable.

Next, I will share with you the specific steps for Taobao to create explosions, as follows:

1, preheat, use the information in the store to inform the window, preheat the movable items, and let more people know in advance. You can inform the new product activity information and the distribution of discount coupons by SMS, email, WeChat, etc. SEO optimization, traffic conversion rate optimization, customer service product training, pre-sale, in-sale and after-sale problems summary.

2. Implementation, basic sales and evaluation of preferential activities. The starting price and starting price of explosives are to show the value of goods, and the basic sales volume and evaluation are to obtain natural flow and improve search ranking. Small-scale preferential activities are aimed at improving the conversion rate, preheating the explosion and detonating sales. Through the optimization of each basic point, after improving the conversion rate, it began to seize more traffic portals.

3. Introduce natural traffic. Search in Taobao Station is the main entrance of commodity traffic, and the traffic of healthy items accounts for 3-60%. The most wanted traffic for promotion is free search traffic. Of course, natural flow is uncontrollable. We should have a set of controllable traffic acquisition methods, which is the acquisition of paid traffic.