20 19 what's so special about the mooncakes of major internet companies?

This year marks the 20th anniversary of Alibaba, and the grand annual meeting will be held in Hangzhou next Tuesday (20 19-09- 10), so Alibaba launched the 20th anniversary Mid-Autumn Festival special this year. The theme is the same as in previous years, or "together". There are five moon cakes, a double-sided chessboard and 32 pieces in the gift box. The patterns of 25 economic animal dolls are randomly combined and can be exchanged freely, and the chess box can be displayed as a decoration. It means that Ali's animal kingdom is "chess music" and "Qi Xin is like one"

Tencent Goose Factory's mooncake gift box design this year is very simple, with the bright moon as the theme. There are six kinds of QQ characters in the gift box, which are longing, loveliness, gluttony, shyness, complacency and joy. The communication between people should be so simple and transparent, but colorful.

The design of ByteDance gift box is very characteristic of China. It combines elements such as cranes, auspicious clouds, facial makeup, the Great Wall, ancient buildings and lanterns, which is quite artistic. There are four kinds of moon cakes in it, and the outer packaging is a round handbag. It is estimated that the rate of returning home from the company is quite high. On the back of the gift box is its hottest product title and Tik Tok, a non-gene broadcasting platform that young people like.

JD.COM this year's mooncake gift box design, I give 90 points. The theme is Happy Always, Full Moon in JD.COM. There are three kinds of moon cakes, a key chain and a music box with JD.COM mascots, that is, all kinds of puppies. The brand image of the company is deeply rooted in the hearts of the people. It was just a negative year. . . It's also quite popular.

Next is the dolphin factory. Ctrip is in hand, just leave. This year, the theme of Ctrip's moon cakes is "initial heart", and the boxes are all black, with photos of astronauts exploring space printed on them. No matter how far we are, we will go home!