Is it necessary to send SMS for Spring Festival greetings?

1. Is it necessary to send a message for Spring Festival greetings?

The answer is definitely necessary. If it is a pure WeChat marketing advertisement, the effect is not very good. Everyone is resistant to any form of advertising. How high is the reading rate of WeChat group if enterprises send advertisements to customers without any bedding and trust? How high is the conversion rate of WeChat group sending? Therefore, if you want customers to see your advertisement, you must make them have trust in your products and brands, and customer relationship maintenance is the secret weapon to warm up feelings with customers. Holiday message is also a good opportunity to maintain customer relationship.

2. What are the advantages of Spring Festival greeting messages?

1, improve brand awareness: We all know that some holiday blessing information is generally pure blessing content and has no marketing nature, so customers can always receive xx brand information on holidays, which will naturally increase customers' goodwill and enhance their visibility;

2, enhance customer trust: holiday blessing SMS has no interest, so it can reduce the customer's defensive psychology, open the information, and some birthday wishes, 24 solar terms health information release, step by step to make customers rely on you, trust your brand, thus pushing some marketing information that customers are interested in, with trust, orders will naturally come.

3. Save time and avoid embarrassment: Some salesmen often visit and maintain customers. On the one hand, seeing customers at home is presumptuous and easy to disturb customers; Another convenience is wasting time, reducing wage efficiency, and blessing messages for customer relationship maintenance can be completed in a few seconds, which is very convenient and fast.

4. Maintain customers' emotions, and bring the old with the new: Customer relationship maintenance messages let customers feel your sincerity and think for customers from the customer's point of view, then customers will also introduce some new customers to business personnel, and the generally recommended customer turnover rate is relatively high. After all, word of mouth has been played out.

3. Traditional mass sending, causing disgust

Traditional mass sending is unified mass sending, and there is no personalized customization. In the era of information explosion, it is easy for the receiving party to recognize that the other party is sending messages in groups, resulting in a feeling of not paying attention to me. This makes it impossible to follow up further actions.

For example, in the following ways, in the real scene, the other party will have negative emotions.