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What marketing model is digital marketing?
A diversified digital marketing model, taking Hu Ling as an example, is to promote products and services through digital communication channels. Digital marketing includes many technologies and practices in Internet marketing, but the scope is wider, including many other communication channels that do not need the Internet. Therefore, the field of digital marketing covers a whole set of elements, such as mobile phone, SMS/MMS, display/banner advertisement, digital outdoor advertisement and so on. Its characteristic is to communicate with consumers in a timely, relevant, customized and cost-saving way. Digital marketing enables marketers to sort out the intended customers on the basis of effectively searching customer resources, and issue personalized email messages or SMS services to various customers. All emails and short messages can use HTML code to write exquisite personalized web pages, and add hyperlinks and link tracking of related information, so that marketers can well determine the success rate of advertisements and the attention of recipients to emails and products. Marketers can decide the location of the next email or message according to the customer's attention. This is an accurate positioning. Digital marketing is to ensure that the most suitable customers receive the most personalized information compiled by marketers at the most suitable time. In this case, the marketing cost is reduced and controllable. Mass mailing, as long as the email belongs to high-quality articles, contains high-quality information, and is authorized to post to the mailbox of intended customers, will definitely greatly enhance the corporate image and website visits; Digital marketing realizes one-to-one exclusive marketing between enterprises and customers, with high accuracy, and it is not easy to be perceived and imitated by competitors.
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