Are chat bots interesting in the medical field? What's the point?

First of all, let's take a look at science and understand what a chat robot is. Chatbot can also be referred to as bot for short, which refers to a chat robot. Note that Chatbot here is not a physical robot, but a service model based on chat interface, which can be text chat or voice chat, and solve users' needs through chat, similar to virtual assistant.

According to the research of eggshell research institute, bot is not a new thing, and even most Bot technologies are relatively simple. I believe that everyone has had the experience of chatting with robots (the simplest example is that when you reply to a number of 10086 by SMS, 10086 will send you your usage in the current month). Yes, chat bots have existed for a long time. Only in recent years, as mobile communication has begun to catch up with mobile socialization, and the rise of artificial intelligence and big data. Chatbot is just beginning to be seen as a huge opportunity, which may replace the app model and change the existing business model of the Internet. From the press conference of facebook and Microsoft this year, we can see that chatbot is a direction of their future key layout.

Several misunderstandings to be avoided when chatting robot starts a business.

As far as the situation in the last six months is concerned, chat bots are very sought after at least in Europe and America. Although a large number of developers have poured in, not many have really done well. The eggshell research institute thinks that 95% of the subdivision scenes are still in a blank state, waiting for excavation and construction. Many entrepreneurs in the medical and health field are still unfamiliar with this field, and there are misunderstandings about how to cut into this field. The following aspects are worth noting.

1, the technical threshold of chat bots may not be very high.

When I see the word robot, many friends will think it is an intelligent field with a high technical threshold. Actually, not necessarily. Nowadays, neither natural language processing nor AI combined with big data for intelligent diagnosis technology is very mature. Some innovative companies and giants have indeed made achievements, but as everyone is worried, the technical threshold is very high, and not everyone can play well. Actually, it's not. Just like the concept and basic working mode of chat robot explained earlier in this paper, chat robot can be deep or shallow, and there are many open technical platforms available, so it is not necessary to master artificial intelligence technology very deeply.

2. Upgrading the interactive interface experience is the main value of Bot at present.

Many entrepreneurs who are still waiting outside the door don't understand what the appeal value of Bot is. In fact, the core problem that can be solved by the current chat bot mode is to optimize the interactive interface and upgrade the interactive experience in an all-round way through more humanized communication. The core value lies in the interface experience, which may not necessarily enhance the value of the service itself.

Why some critics think that Bot may completely replace App is actually from the perspective of entering the interface mode. In other words, in the future, instead of opening an App to get services, we will open a Bot for dialogue to get services. Just like a few years ago, mobile phone interaction mainly relied on keyboard, but now it has turned to touch screen.

The upgrade of the interface experience doesn't look very intelligent, but it is in line with people's lazy nature. Don't sit if you can lie down, don't stand if you can sit, and never start work if you can talk. The advantages of simplicity, directness and quickness can save some brain cells, and it can really be better than the application experience on a well-designed chat robot.

3.Bot is related to "guidance" and can become a traffic portal.

Simple, direct and fast, these appeal value points are very suitable for people to obtain a certain service, such as shopping guide, consultation and navigation, which will be very compatible with Bot. A Bot with the property of platform aggregation can become a new traffic portal. Of course, many giants who have occupied the traffic portal will try their best to occupy the portal again. This is also an important reason why giants such as Google, Apple and Facebook are developing platform robots.

4, Bot is not a passive response, it can have a strong initiative.

Usually people think that I ask questions to chat bots, and then the bots will respond passively. But in fact, Bot can also ask you questions and questions according to the situation. This model is more active, easier to mobilize user participation and improve user stickiness. Bot is more interactive than web mode.

Also as an entrance, it often undertakes the function of obtaining data. From the point of view of data acquisition by machines, Bot interface is more active than traditional web page mode. In the past, you could only passively wait for users to fill in information in the traditional interface, but Bot can interact continuously on the time axis, and it can actively and directionally ask questions according to the premise, so it is more likely to obtain more comprehensive and structured data.

Whether it is interactive interface, personal data collection, service navigation, traffic portal and other keywords, it is also an important vocabulary in the field of digital health and Internet medical care, especially in 2C mode. Entrepreneurs in the field of digital health may wish to think about how to use the advantages of Bot to enhance the experience of their products, increase selling points, improve user stickiness and improve conversion rate. At the same time, we need to pay attention to people's acceptance of Bot mode.

Which application scenarios of domestic medical chat robots are more pragmatic?

In the field of Internet medical care and health, a large number of apps have poured in in the past two or three years, and most entrepreneurial teams are still looking for more mature and sustainable business models. How can a chat bot help? In most application scenarios, chat bots with optimized interface as their core value are hardly lifelines, and most of them can only be icing on the cake. However, in some areas, interface upgrade can meet key value requirements. The eggshell research institute thinks the following applications will be interesting.

Nursing care for the aged. The old people's acceptance of APP mode is poor, many people find it difficult to adapt to the previous human-computer interaction interface, and the chat robot interface is more acceptable to the old people. To a certain extent, as a life assistant, I deal with emergencies and play a certain accompanying role. However, it may be better to promote it through the B2B2C business model.

Quick encyclopedia answers. Perhaps the chat bot mode will subvert the way we used to find knowledge based on dictionaries. In the past, the mode of searching through various indexes can significantly improve the efficiency after being converted into the chat robot mode, and it is easier to obtain relevant knowledge points in an all-round way in the interactive question-and-answer mode, so as to avoid the mistakes taken out of context. Especially in the fields of medical health, nutrition and health care, sports and fitness, a lot of information does not exist in isolation.

Diversion, guidance and pre-diagnosis. Under the background of graded diagnosis and treatment, products that can efficiently allocate medical resources, save energy for medical staff and reduce the operating costs of medical departments will be accepted to some extent. Through the chat robot interface mode, pre-diagnosis, triage and guidance can be better realized. In the past, many Internet medical startups worked hard in this field, and the competition was fierce. It is impossible to change the competition pattern and solve the fundamental dilemma only by improving, optimizing or newly joining the competition of chat robot mode. In the end, multi-dimensional competition is needed.

Customer service of medical and health institutions. Chat robots have been used to replace manual work in many industries, and medical and health institutions also have a large number of customer service needs, which are similar to the customer center needs of other industries, but have nothing to do with medical health itself in essence, and are also typical 2B services.