Charity donation activity plan

Article 1 Public Welfare Donation Activity Plan

First, the purpose of the activity is green and environmentally friendly, and the harvest is full. The quietly coming midsummer indicates that the moment of parting is coming. On the occasion that XX graduates are about to leave their alma mater, we call on graduates to donate their precious books, materials and cultural and sports equipment that they were deeply attached to, but are now idle and inconvenient to take away, to poor students at school and children in poor areas. Give a heart, pass on a love, express a kindness, let us take away knowledge and leave care!

Second, the theme of the event

Hong Hu said he was determined to win and loved to stay on campus.

Third, the organization of activities.

Organizer: * * Communist Youth League xx Committee

Organizer: xx Student Union

Four. Time and place of activity

Time: June 6th, XX-June 6th, XX16th.

Location: xx

Verb (abbreviation for verb) target audience

Donor: xxXX graduates (both non-graduates and teachers are allowed)

Recipients: poor students at school, students in poor areas and school libraries.

Donation method: individuals, dormitories or classes make donations.

Donation types: books, study materials, cultural and sports supplies.

Popularization of intransitive verbs

Early publicity

1, ① Two publicity boards (one for charity donation and the other for posting the proposal, which will be displayed on June 6th).

(2) Two posters for the 2)xx Forum and six handwritten posters (posted on the bulletin board for all students, and posted on the bulletin board for all students' apartment buildings for half-opening) will be posted on June 6th.

2. Banners will be hung from June 6th (hanging above the main road next to the office building of Logistics Group Maintenance Service Center). (Banner content-"Yu Hong expresses his feelings and loves to stay on campus" XX graduates' love donation activity)

3. Release the proposal on the campus network and the screen forum screen (released on June 7th).

4. Broadcast the proposal and related news through the campus radio station (starting from June 6th).

At the chairman's regular meeting, the proposal was sent to all colleges, which copied the proposal and distributed it to all classes for publicity. (completed before June 7)

Post-publicity

1, news report (through campus broadcast, campus network, screen-brushing forum).

2. Write a thank-you letter (posted on the bulletin board and uploaded to the campus network).

3. Publish the results (count the total number of donated items, and then publish the donation results).

VII. Form of Activities

In this activity, the school student union is responsible for the whole donation activity. In the main form of point set, organize student cadres to set up points in xx at the same time, and place two empty exhibition boards with white boards at the opposite point of xx (write down our slogans on the exhibition boards, see the attached page for slogans), so that graduates can leave their blessings to their alma mater and expectations and sustenance for their younger brothers and sisters, and non-graduates can also write their blessings to their seniors and sisters. The specific arrangements are as follows:

Appointment time: (June 9-June 10) (to be determined)

( 1 1:00— 13:00 16:30— 18:30)

School Student Union:

Organization settings collection

(xx door. Posters and proposals should be posted at every point)

Eight. Activity flow

1, June 6-June 8:

Conduct pre-event publicity, prepare relevant articles, and contact off-campus welfare institutions (such as Project Hope and book donation institutions) and school libraries.

2.9 June-June 10:

Organize student cadres to set up a collection and organize graduates to leave messages on the message board.

3.6 months11-June 13:

Classify and summarize the donated items, and then publish the donation results.

4.6 14 to June 16:

Part of the donated materials will be donated to off-campus welfare institutions and school libraries with good relations, and the rest will be kept as love materials for "going to the countryside".

Nine. budget

Banner: 1x90=90 yuan whiteboard: 14x2=28 yuan.

Marker: 2x 15=30 yuan red paper: 5x 1=5 yuan.

* * * Yuan: 153.

Article 2 Public Welfare Donation Activity Plan

First, the theme of the event: Golden Horse House Millions of Love and Dedication to the Old District Keywords: public welfare activities, public opinion, publicity, commercial promotion,

Purpose of activity: charity auction marketing activity combining public welfare with business.

In response to the government's call for "building a new socialist countryside" and the caring action of "building a youth home", we jointly launched a large-scale public welfare activity of "Golden Horse House, One Million Loves the Old District" with Wuhan Municipal Committee of Communist Youth League, Wuhan Youth Development Foundation, Wuhan Agriculture Bureau, Wuhan Cultural Bureau, Wuhan Health Bureau, Wuhan Evening News Agency, Wuhan Radio and Television Bureau, Wuhan Evening News Agency and Wuhan Love Culture Communication Center.

Jointly organized by government agencies, social organizations and news media, enhancing the authority, public welfare, journalism and credibility of this activity is the key issue for enterprises to organize public welfare activities.

In the coming off-season, we will launch large-scale public welfare activities closely related to the business projects and marketing activities of Golden Horse House, find news points, attract public attention, enhance brand image, drive people flow and sales in the off-season and pave the way for sales in the peak season.

Activity significance:

1, enhance brand awareness and reputation: Yipai education is a public welfare activity with high public concern. There are several advantages to carrying out this activity. Because it is a public welfare activity, it has a wide audience, can quickly promote the brand, and the public knows it quickly.

2. Public opinion propaganda orientation and news hype: As a public welfare activity, it has certain news value. Through reasonable hype, create momentum for the marketing activities of Jinmawu, and enhance the public's memory, cognition and goodwill towards Jinmawu brand.

3. Enhance corporate image and actual sales: For an enterprise, gaining public awareness is an intangible asset of the enterprise. The better the social effect, the more it can drive the company's performance to soar.

4. In line with the company's business philosophy: President Xiao Kaixuan put forward the sense of corporate mission at the company meeting many times. While solving the pain points of consumers' home improvement with all-round product positioning, we should also create a public welfare image in the eyes of the public and the media through the grand project of managing people's hearts, create an excellent corporate culture, establish the values of employees, and lay a solid foundation for the rapid development of enterprises.

5. Win-win economic and social benefits:

(1) Effectively achieve the strategic goal of brand image by integrating superior resources.

(2) Charity sale (auction) can effectively attract customers to the store, thus improving economic benefits. The public has a high enthusiasm for public welfare undertakings, and good social benefits can be obtained through long-term public welfare activities.

(3) Because public welfare is a long-term cause that the government departments are extremely concerned about, this activity also unites a number of government functional departments to establish a good government image project.

(4) Marketing promotion effect with twice the result with half the effort: the theme of this activity is outstanding and distinctive, which has attracted great attention from the public, media and government departments; Moreover, the activity itself is simple to operate and has a large space for speculation; Interacting with merchants, with less investment, can achieve twice the result with half the effort in brand promotion.

Second, the charity sale (auction) activity analysis:

1. Activities:

Golden Horse House provides charity products worth nearly one million dollars, and all the charity money is donated to the welfare institutions and vulnerable groups in the old revolutionary areas as a special fund for love.

2. Activity time: Since May 2006, a series of charity auctions and donations have been held in the past year.

3. Charity products:

(1) Merchants of Golden Horse House sponsor charity auctions to sell goods, especially domestic famous brand manufacturers, such as bathroom, floor, ceramic tile, cupboard, electrical appliances and furniture. Strong brand promotion awareness and high enthusiasm for sponsoring products, and agreed to do business promotion activities on the grounds of public welfare sponsorship.

(2) At present, the Wuhu base of the company still has a batch of furniture and bedding in stock, which can be used as charity supplies.

(3) It is planned to organize 8- 10 public welfare promotion activities and several donation activities in the past year. It is estimated that furniture and building materials with a value of1-50,000 yuan will be provided for charity sale each time as a donation to support the old revolutionary base areas.

4. Difficulty of the event: This event needs the cooperation of some manufacturers to provide free auction goods. However, participating in this activity can bring many tangible returns to the merchants, so it is feasible to persuade the merchants to provide auction items.

5. Start time of the event: May 27th and 28th, once a day, and the auction lasts about 2 hours every day.

From now on, there will be a charity auction and charity sale every weekend of 1-2.

Third, the relief object:

Taking the old revolutionary base areas of Dabie Mountain in Hubei Province as the main support object, we can go deep into the old revolutionary base areas of Dabie Mountain such as Hong 'an, Macheng, Dawu, Luotian, Yingshan, Huangpi and Xinzhou, organize manufacturers of brand tiles, floors, bathrooms and cabinets to participate, and launch related theme promotion activities according to different time periods. For example, we can do the following theme activities:

1.7-August, after the college entrance examination, the champion of the college entrance examination in the old district will be funded.

2.9. On the Double Ninth Festival in September, if you go to the old general's hometown, give love to his relatives or descendants.

3. 10, giving love to the welfare institutions in the old revolutionary base areas.

Fourth, media support:

1. Wuhan Evening News Support Action Column

2. Wuhan Morning News

3. Wuhan TV Station "People Connected"

4. Hubei Radio Station

Verb (abbreviation of verb) Operating rules of this auction:

1. This auction is an auction without reserve price, that is, all lots are started in 0 yuan, and bidders are free to bid, and the lowest bid range is 50 yuan RMB.

2. The auction items are provided by Jinmafu merchants. The main items are beds, mattresses, sofas, dining tables, chairs, sofas and other items.

3. The proceeds from this auction are used to fund the disadvantaged groups in the old revolutionary base areas.

The auction was held in the square in front of the building materials home of Golden Horse House.

5. This auction is an auction without reserve price, and the final winner will be taken to the cashier by the staff for payment;

6. This auction is scheduled to be held on May 27th-28th at 3pm. Auction items will be displayed in advance, and the host will introduce their brands and functions in detail (the content will be provided by the merchants).

7. The auctioneer announced the start of the auction and the participants began to bid.

8. Every bid, the auctioneer bid three times on the spot. If no one raises the price, the auctioneer puts down the hammer and announces the transaction.

9. The staff invited the last bidder to take the stage on the spot, and there were radio and television stations for on-site interviews.

10. Representatives of product manufacturers congratulated consumers on becoming love ambassadors of Golden Horse House.