Bank tanabata activity plan

In order to ensure the solid development of activities, it is often necessary to make an activity plan in advance. The activity plan is actually a planning document of activities related factors. What are the characteristics of an excellent activity plan? The following is a model essay on 202 1 Bank's Chinese Valentine's Day activity plan. I hope it helps you.

Bank tanabata activity plan 1 1. Overview of activities:

Theme: Cross the Que Bridge hand in hand and meet Hengfeng.

Activity time: tentative date: XX year, xx month, xx day.

Activity object: Debit card holders of Minsheng Bank (family or couple) Activity scope: xx branch business outlets and community outlets.

Objective: Through the interactive experience and the popularity of the novel active communication Minsheng Bank, to increase the quality of existing customers and expand the number of new customers in the interaction between customers and employees.

Second, the publicity of the previous activities

Material promotion:

1. In the early stage of the event, provide posters and leaflets to promote the landing activities.

2 in the business outlets, office buildings, cooperative units around the community to put promotional materials, promotional activities.

Telemarketing:

3. All business outlets invite customers to participate in the activities by telephone invitation and on-site visit to existing customers.

Media promotion:

4. Publish the related information of this event in soft text on hengfeng bank WeChat public platform as one of the online promotion channels.

Three. Activities:

(1) Tanabata integral movable wall

1. A movable background wall is placed in the business outlet, and the love pattern or hengfeng bank logo pattern is printed on the background wall.

2. Insert roses at the designated LOGO on the background wall.

3. The customer takes photos in front of the background wall of the business outlet and sends them to a circle of friends to receive roses.

(2) Selection of photographic works

Commercial outlets collect photos taken in front of the silhouette wall. Participating customers can pose in front of the silhouette wall and take photos in front of the silhouette wall as entries.

(3) Finding the Right Person in the Destiny Wall

Collect the information of customers who need marriage and make friends, fill in the form and put it on the fate wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.

Fourth, the rules of activities:

1. With the theme of "Crossing the Que Bridge hand in hand, Meeting the Hengfeng", and taking the pose in the silhouette wall as the expression form of photography works, the best works were selected.

2. Participating customers can bring their own shooting tools or be assisted by bank staff.

3. In the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the gestures of the participating customers in the silhouette wall as the evaluation criteria.

Bank Tanabata Activity Scheme II This year's Valentine's Day came before the Lunar New Year, adding a bit of joy. Xx Bank has launched the following activity plan to make this warm and romantic festival have more choices and make your Valentine's Day meaningful and colorful.

(1) Cash 13 14.

On Valentine's Day this year, you saved a time deposit certificate of 12725.27 yuan for your lover. Because xx Bank has raised the central bank's basic interest rate by 20%, you can harvest a love promise of 13 145.20 yuan on Valentine's Day next year to show that I love you for a whole year.

(2) The bright future after bank financing accumulation.

On Valentine's Day, I will buy xx bank wealth management products with my lover. There are many terms to choose from and the income is stable. Love needs not only sweet words, but also a reliable future.

Enjoy the golden light, there is no end to youth. Apply for xxXX card at XX bank outlet, and 237 merchants will enjoy 8-9.5 discount! Dessert, catering, tourism, beauty, medical care and entertainment are six mainstream industries, with low prices every day, right beside you!

(3)xxe moves and enjoys it.

From now until X month of xx year, Postal Music Network will join hands with Postal Savings Bank to create a super activity of "xxe Move, Enjoy in My Heart", with half price every day, and 90 yuan will charge 100 yuan for phone calls and 1 yuan for holidays. There are also many prizes waiting for you, such as Apple's mobile phone, tablet computer and rechargeable card.

On the eve of Valentine's Day, in order to give back to customers, XXXX Branch launched a personal e-banking Valentine's Day special event with the theme of "Hundred Years of XXE Students".

I. Time: XX, XX, XX -XX, XX.

Two. Target customers: personal online banking and mobile banking customers of XXX Branch.

Third, the content:

(1) Open online banking for free and enjoy the sweet gift.

From March XX to XX, an individual customer will receive a Dove chocolate when he opens a wealth management version (or VIP version) of personal online banking, mobile banking and telephone banking service at the counter of XXX outlets with a valid ID card, and the couple will be more "happy" when they open it together. The number of gifts is limited until they are delivered.

(2) Easy account transactions, happy to win New Year gifts.

During the activity, individual customers can get lucky draw opportunities by making XX or more designated transactions through online banking and mobile banking. Enjoy X prizes, give X pieces of Apple iPad2 and enjoy XX prizes, and each person will be given a beautiful U disk in a suit bear.

Designated transactions include transfer and remittance, time deposit, online payment, credit card transfer, agency payment, investment and wealth management (including XX wealth management plan, foreign exchange, gold, two-way treasure, funds, national debt, third-party depository, bank transfer, B-share silver bond transfer), settlement and sale of foreign exchange, inter-bank cash management and other transactions.

Four. Description:

1. The transaction data of this activity shall be subject to the data of China banking system.

2. After the event, XX will announce the winners in XX Evening News and send a notification message to customers. Please pay attention in time. Please bring your valid ID card to the online banking bank to collect prizes.

3. The two prizes won at the same time in this activity are different, and the prize with higher value shall prevail.

4. All gifts are not convertible into cash, and the final interpretation right of this activity belongs to XXXX Branch.

Priority link

From March XX, 20XX to March xx, 20xx, the mobile banking wealth management version and VIP version will implement preferential rates for transfer and remittance. All transfers and remittances, including domestic inter-bank transfers, are free, except for inter-provincial Kaka transfers within XX with a 20% discount (that is, six ten thousandths of the transfer amount, with a minimum of X yuan and a maximum of XX yuan).

Personal online banking VIP customer transfer and remittance discount, local currency XX provincial and inter-provincial card transfer is free, inter-provincial card transfer X discount, inter-bank transfer remittance X discount; The handling fee for domestic remittance of foreign currency is free, and the cross-border remittance of foreign currency is discounted by X (in which the telecom fee is normally charged). Personal online banking wealth management version of the customer transfer remittance rate concessions, local currency XX provincial transfer free of charge, inter-provincial Kaka transfer X discount, inter-provincial card transfer XX discount; 10% discount for cross-border remittance of foreign currency (telecom fee is generally charged).