How to determine the boundaries between media and social networks

New media is a media form that appears under a new technological support system, such as digital magazines, digital newspapers, digital radio, mobile text messages, the Internet, desktop windows, digital TV, digital movies, touch media, etc. Compared with the four traditional media: newspapers, radio, television, and magazines, new media is vividly called the "fifth media." Compared with traditional media, new media naturally has its own characteristics. New media is not a general term for emerging or new media. New media should have its own relatively accurate concept. New media or emerging media are interactive network television.

New media

New media is a relatively narrow concept, and this concept cannot meet the needs of new media development, and is not conducive to industry communication. Therefore, Gefeng Media has summarized a relatively accurate definition of new media through research on media, analysis of a large amount of market data, and an overview of the industry's understanding of new media, combined with consumers' perspectives. This definition is based on certain research and is not an imposed concept. It is hoped to be used by people in the industry to communicate and wait for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition. It is hoped that this concept can promote in-depth exchanges in the industry and drive new development in the industry. This concept will also develop and progress with the development and changes of the industry.

We media

We media refers to the information dissemination method that provides individuals with information production, accumulation, sharing, and dissemination of content that is both private and public. In the era of self-media, various voices come from all directions. The voice of "mainstream media" is gradually weakening. People no longer accept being told right or wrong by a "unified voice". Everyone is getting independent information. , make judgments about things. We-media is different from information dissemination led by professional media organizations. It is an information dissemination activity led by the general public. It transforms from traditional "point-to-face" dissemination into "point-to-point" reciprocal dissemination. concept.

Development status

As the two most important areas of new media, the Internet and mobile value-added have developed rapidly in 2007. In 2007, the Internet market exceeded 40 billion yuan and maintained an average annual growth rate of more than 40%. New media market segments such as online games, B2B, online education, and search engines are currently the mainstream of profitability, accounting for 59% of the market.

In 2007, the mobile value-added market reached 73.3 billion yuan, a year-on-year increase of 23%. In 2006, the mobile Internet scale was less than 7 billion yuan, and in 2007 it reached 11.1 billion yuan, a year-on-year increase of more than 70%. The market structure has also changed. , Tencent, Sanxun Portal and Kongzong.com hold the leading position.

In addition, in the rapidly developing new media market, there is also a type of outdoor electronic screen advertising market. In 2007, the size of this market reached 4.18 billion yuan, a year-on-year increase of 91%.

In 2007, the new media industry developed rapidly. The vast market and increasingly prominent influence attracted large-scale inflows of capital, enhanced marketing value, intensified international competition, and the overall industry advanced in depth.

Differences

The four traditional media: newspapers, magazines, radio, and television. New media is a media form that appears under a new technological support system, such as digital magazines, digital newspapers, digital radio, mobile text messages, mobile TV, the Internet, desktop windows, digital TV, digital movies, touch media, etc. Self-media emerged with the development of new media. Self-media includes but is not limited to personal Weibo, personal logs, personal homepages, etc. The most representative hosting platforms are Facebook and Twitter in the United States, and Qzone and Weibo in China. First of all, self-media inherits the communication characteristics of new media. Also relying on the support of network Web2.0, self-media has completed almost all the tasks that new media can complete. (Web2.0 pays more attention to user interaction. Users are both browsers and producers of website content.) Secondly, self-media independently develops its own characteristics. We-media has greater discourse space and autonomy, and users can freely build their own social networks.

We-media has become the best place for grassroots people to express their individuality and self-expression. Therefore, from the literal meaning of Chinese, the "自" of self-media can also be understood as "degree of freedom", which has been significantly improved compared to the "new media" of the past.

Self-media refers to an information dissemination method that provides individuals with information production, accumulation, sharing, and dissemination of content that is both private and public. In the era of self-media, various voices come from all directions. The voice of "mainstream media" is gradually weakening. People no longer accept being told right or wrong by a "unified voice". Everyone is getting independent information. .