How important is crm for e-commerce companies?

The importance of customer relationship management in enterprises;

1, the cost of acquiring new customers is much higher than that of maintaining old customers.

The cost of obtaining new traffic is getting higher and higher, and there are more and more promotion methods. Various marketing methods emerge in an endless stream, and the ROI of acquiring new customers has risen steadily, and there is basically no possibility of falling back in the past five years. Considering the cost, e-commerce has gained a new customer from a few to about 50 now, while CRM marketing mainly focuses on optimizing internal processes, and external marketing methods are mainly low-cost marketing methods such as SMS, edm, Weibo, WeChat and blog.

2. The customer churn rate is greatly reduced.

It is more difficult to acquire new customers, and the profits of old customers are doubled. Promotional activities, SMS marketing, innovation, holiday care and other means can narrow the distance between customers and stores and improve the repurchase rate.

Word-of-mouth marketing is far beyond your imagination.

Business pays attention to word of mouth, especially for e-commerce companies that rely so much on the Internet. The higher the popularity, the more deadly the negative word of mouth. To satisfy customers is to find regular problems in CRM, solve them uniformly, and solve individual problems one by one to improve customer satisfaction.

E-commerce erp customer management has many functions, whether it is SMS marketing or customer grouping management, it is very practical. Don't underestimate the function of a short message, maybe it will bring you unexpected results.