What kind of store marketing will be conducted against Brazil and Russia respectively?

For Brazil and Russian store marketing, we need to consider the cultural and market characteristics of their respective countries. I will introduce these two countries separately:

Brazilian shopping mall marketing:

1. social media advertising: Brazilians are very active on social media, such as Facebook and Instagram, so advertising on these platforms is an effective way.

2. Localization strategy: Brazil is a multicultural country, and different regions have their own unique cultures and consumption habits, so it is necessary to customize targeted marketing strategies in different regions.

3. Local partners: cooperating with local companies or organizations to promote products or services can improve the brand's reputation and market share.

4. Activities and sponsorship: Participating in local social sports activities and sponsoring activities with Brazilian characteristics will help improve brand awareness.

5. Gamification marketing: Gamification, such as lottery or online games, can attract the participation of Brazilian people.

Russian shopping mall marketing:

1. Email and SMS marketing: Russians generally like to communicate by email and SMS. By sending personalized promotional information and special offers, users can be attracted to buy.

2. Offline activities: Russians have the enthusiasm to participate in offline activities, and organizing promotional activities, exhibitions or local markets can attract the attention of potential consumers.

3.Yandex and VKontakte advertising: Yandex is the most popular search engine in Russia, and VKontakte is the most popular social media platform. By advertising on these platforms, more potential customers can be covered.

4. Combination of marketing and Russian culture: Considering that Russians attach importance to local culture, Russian elements can be integrated into product design and promotion to increase the attractiveness of products.

5. Cooperation: Establishing cooperation with local Russian e-commerce platforms or offline retailers can expand product distribution channels and increase brand exposure.

Before implementing the marketing strategy, it is very important to understand the local culture and consumption habits and cooperate with local partners. At the same time, according to the actual situation and market feedback, adjust and optimize the marketing strategy to improve the marketing effect.