Skills of asking for leaflets. .

First of all, you should choose the place to distribute leaflets. This mainly depends on the consumer groups of the manufacturer's products and the purpose they want to achieve. For example, the effect of distributing fashionable beverage leaflets aimed at young people in the market is not as good as that in the pedestrian street or night market.

Second, we should also grasp the time of distributing leaflets. Some enterprises stipulate that leaflets are only allowed to be distributed to people who come out of the market, but not to people who go in, for fear that consumers will wrap things up immediately with leaflets.

Third, dispatchers should pay attention to dress and words. Enterprises are advised to use their own employees when sending orders. On the one hand, they have a better understanding of the company's products and marketing strategies, and they can give a good explanation if they encounter inquiries from interested customers in the process of sending orders. Secondly, they know the target audience of products or services and will not distribute them to everyone to avoid the waste of leaflets.

Another way to distribute leaflets is to "sweep the building", that is, to go door to door or insert leaflets in newspaper boxes and milk boxes. It is more suitable for residential areas with no property management, no closure and concentrated enterprise target customers.

As more and more communities are stricter in the management of leaflets, it has become difficult to "sweep the building" at will. Usually, as soon as you freeze the building, the security guard of the property management will come and ask you to recover all the bills and even impose a fine.

To break through the property barrier, we should either give property managers some benefits to make them turn a blind eye to issuing bills, or cooperate with neighborhood committees or other government functional departments to issue bills.

The former method is not a long-term solution, but the latter method is worth exploring.

For example, fire prevention in winter has become the propaganda focus of governments and neighborhood committees at all levels. At this time, enterprises will take the initiative to negotiate with them and bear the cost of printing fire leaflets, and generally get their help. The leaflets of enterprises will enter thousands of households through "fire prevention publicity".

Residents generally have a high acceptance of leaflets in this way. Other opportunities include anti-theft and policy promotion. As long as enterprises are willing to explore, they can always find "opportunities" for cooperation.

The main function of the extended information leaflet is to inform, so it is difficult for enterprises to trigger customers to buy alone, and the audience has read it. If they want to know more, they will call the phone number listed on the leaflet. This requires telephone hotline personnel to thoroughly understand the relevant contents advertised on the leaflets, and make reasonable and convincing answers to turn the potential needs of customers into actual purchases. This is the first cooperation.

The second cooperation is to reward customers who come to the company and branches for consultation or purchase. This kind of incentive measures should be strong enough, otherwise, in today's fashion of buying and giving, who will lift their feet to win an unattractive award?

The third cooperation is on-site consultation. On-site consultation activities will expand the influence of enterprises, grasp the customers attracted by leaflets in time and promote transactions. On-site consultation activities can also provide a platform for billing personnel to take turns to rest, and provide logistics support for billing personnel such as tea and leaflet storage to improve work efficiency.

The fourth cooperation is car body, light box, newspaper and TV advertisement. These advertisements and flyer advertisements cooperate with each other, which enlarges the content that enterprises want to promote. However, small businesses that can't afford these advertisements can also cooperate through balloons, banners and posters.

References:

Leaflet advertisement _ Baidu Encyclopedia