Joke Collection Website - Public benefit messages - A brief introduction to the history of Beijing Home Inn
A brief introduction to the history of Beijing Home Inn
From August, 20001year, the company took "Tang's Inn" as its brand name, focusing on developing hotels below three stars to become franchise chains of Tang brand, with franchising as the core of its business model.
200165438+February, the company officially named "Rujia" as the brand name and applied for trademark registration (formerly known as "Tangren" and "Penglai").
200 1, Home Inn Successful Development 1 1 Join the hotel.
In May, 2002, the renovation project of Shanghai Century Park, the first Home Inn in East China, started, which indicated that Home Inn took "direct store" as its brand development focus.
In June, 2002, Ctrip.com and Capital Tourism Group formally established a joint venture company named "Home Inn", and "Home Inn" is its core brand.
In June 2002, the original four chain stores of Jianguo Inn under BTG Group were transformed into "Home Inns" and became the first batch of home inns.
In June 2002, the number of chain stores of Home Inns reached 20.
On June 5438+February, 2002, the national free reservation telephone of Home Inn was officially opened. In 2003, the first franchise store of Home Inns was signed on June 5438+ 10, which became the first real franchise case of domestic hotel brands.
In February 2003, a hotel chain won the "Top 20 Hotel Groups in China" in 2002.
From April to June, 2003, due to the impact of SARS, China's tourism industry suffered heavy losses. In the downturn when the occupancy rate of many hotels fell below 10%, Home Inns created an average occupancy rate of more than 50%, and the occupancy rate of some chain stores was as high as 70%.
In February, 2004, Mei, President of BTG Group, Ding, Chairman, Director and General Manager of Home Inn, accompanied by Liang Rixin, Chief Operating Officer of Home Inn, visited Shanghai and Suzhou branches of Home Inn and gave them positive comments.
In March, 2004, Home Inn took the lead in setting up Home Inn Management College in Shanghai, which provided a good learning platform for all family members, strictly controlled the hotel quality and maintained the consistency of the brand.
In July, 2004, as the only budget hotel, Home Inn won the national brand pioneer of China hotel industry in 2004.
From July to August, July 28th and August 5th, 2004, when Home Inn opened eight new stores in Beijing and Shanghai, it held two anniversaries in Beijing and Shanghai respectively.
In June 2005, Home Inn management platform was officially used in 5438+ 10, and in June 2005, it was officially used in 5438+ 10.
In July 2005, the online booking payment system was launched.
In September, 2005, the 5th1store-Beijing Qing Xue Road Store opened.
On June 5438- 10, 2005, Home Inns procurement platform was officially put into use.
In June 2005, Home Inns reached a strategic cooperation agreement with Avis, a well-known car rental brand.
In June 2005, 6 1 store-Beijing Dongzhimen Store opened.
On June 5438+ 10, 2006, the annual meeting of Home Inn Management was successfully held, and family members from 18 provinces and municipalities directly under the central government gathered together to discuss big plans.
In March 2006, 7 1 store-Jiangyin Renmin East Road Store opened.
In April, 2006, China's top financial media "2 1 Century Business Herald" sponsored the 2004 China Hotel "Golden Pillow" Award. It is the most eye-catching hotel industry selection activity in China and even Asia, and has been successfully held for two times so far. After more than three months of evaluation, the activity integrated 40 well-known industry judges, tens of thousands of hotel guests, more than 300,000 netizens and SMS ratings. Home Inn won the "Best Economy Hotel Chain Brand in China" in the third selection, and CEO Sun Jian won the "Best Manager Award of the Year". In May 2006, Home Inn sponsored Oriental TV and participated in "Come on! My hero! "activity
In May 2006, Home Inn won the "2006 China Economy Hotel Brand Pioneer" sponsored by China Tourist Hotel Association.
In May 2006, 13 1 Store Shanghai Zhenping Road Store successfully signed a contract.
On June 20th, 2007-10, Home Inns acquired the equity of "Seven Doors Star"100, the eighth-ranked economy hotel chain in China, and both parties signed the relevant acquisition contract on June 2nd10. After the acquisition is completed, the number of hotels owned by Home Inns will exceed 330, which is also the first large-scale acquisition case among domestic economy hotel chains.
In February 2008, Home Inns signed the 500th hotel chain.
In March 2008, Jia Ru trademark was awarded as a well-known trademark in China.
In April, 2008, Home Inns won the 5th "Golden Pillow" Award, "Best Economy Hotel Chain Brand in China", and CEO Sun Jian won the "Outstanding Person of China Hotel".
On June 5438+February, 2008, the first He Yi Hotel (Shanghai Cao Bao Road Store) was opened, and Home Inn Group was established.
Home Inn Group won the title of "Outstanding Employer in East China" in the "Outstanding Employer in China in 2009" selection of CRF Group in the Netherlands. This is the second time to win this honor after winning the best employer in 2007.
Sun Jian, CEO of Home Inn Group, was selected as one of the "Top Economic Figures in 30 Years of Reform and Opening-up in China" and won the title of "Top Social Service Leader in 30 Years of Reform and Opening-up in China".
There are 47 home inns in Beijing.
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