Faced with the impact of online media on tax-related public opinion, as a tax worker, what issues should you pay attention to?

Tax-related public opinion refers to public opinion related to taxation work, tax departments and their staff, which are mainly spread through the Internet, news media and the public orally. Due to the particularity of tax work, the sensitivity of tax policies, and the complexity of tax personnel, tax-related public opinions have become the focus of media reports and the focus of public attention. How to correctly guide tax-related public opinion and prevent public opinion risks has increasingly become an important task that tax authorities need to pay attention to and strengthen.

To actively respond to tax-related public opinion, we must change passivity into initiative, and change passive response into prior supervision, incident response, and post-event summary. In general, we must do the "Five Ones" well.

Change an idea. Internet public opinion is not "enemy sentiment", but a "barometer" that reflects service attitude, service level, and public satisfaction. Director Zhang Yunying of the Provincial Bureau emphasized that the concept of service must be firmly established and taxpayers must serve taxpayers well. Tax personnel should be good "waiters" and "propagandists", provide tax services conscientiously, and further enhance the image of the local tax department. Therefore, local tax personnel should face tax-related public opinion with a positive attitude and active actions, resolve public opinion crises promptly and appropriately, and guide tax-related public opinion to develop in a healthy and beneficial direction.

Strengthen a construction. It is the construction of a clean government style. The online revelations about Shaanxi’s “cousin” Yang Dacai, Guangzhou’s “Uncle Fang” Cai Bin, Chongqing’s “nature photos scandal” Lei Zhengfu, etc. are all due to their own corruption and style problems. In the Internet age, everyone is a "camera" and everyone is a "speaker." It can be said that there are endless obstacles and defenses. Whether tax-related public opinion can be managed well or not depends fundamentally on whether the local tax cadres’ own integrity is not strong enough. Therefore, deepening the construction of a clean government style, strengthening self-supervision and restraint, and standardizing the exercise of power are the most effective source control methods for tax-related public opinion management.

Build a public opinion monitoring platform with the help of Doric Public Opinion Data Analysis Station system. Combined with more "trendy" network tools such as websites, QQ groups, WeChat, and Weibo, it is integrated into an online communication platform for direct dialogue and rapid communication with taxpayers. Run "fast". The present is a critical period of reform and development. With the changes in the economic system and social structure, tax authorities are urgently required to change their working methods, proactively ask for the needs of the people, ask for results from the people, widely understand the needs of taxpayers, listen to public opinions, and make the exchange platform a A “through-train” that directly handles taxpayers’ claims. The grasp must be "accurate". For tax business issues, provide online guidance, actively communicate and explain policies and regulations that are not yet clear, and make the communication platform a "heart-to-heart bridge" between tax authorities and taxpayers. The work must be "real". Issues concerning the implementation of policies and regulations that taxpayers are concerned about should be answered in a timely manner and dealt with on a priority basis. Style issues should be reported to the supervisory department as early as possible, and taxpayers should be notified of the results as soon as possible, making the communication platform a "supervisory post" that promotes work implementation. Propaganda must be “correct”. Use online platforms to convey the positive energy of taxation, publicize advanced individuals and typical cases of the tax authorities, and use practical actions and vivid deeds to make taxpayers feel the hard work and dedication of the tax authorities in "gathering wealth for the country and collecting taxes for the people" , improve the social image of tax authorities.

Write a good article. Make good communication articles with relevant government departments and major media, especially maintain good communication with major portal websites. Currently, in order to gain attention and increase the number of clicks, some websites reprint Internet revelations without investigation and verification, which plays a role in fueling online public opinion. The tax authorities should strengthen communication with major websites, discover tax-related public opinions as soon as they appear, investigate and collect evidence as soon as possible, and respond in a timely manner. And actively communicate with website administrators to clarify misunderstandings, resolve conflicts, and delete bad information. For major tax-related public opinions that have occurred, immediately report to the party and government departments and higher-level tax authorities for instructions, seek support from the government and official media, and hold a press conference in a timely manner to seize the opportunity, control the right to release authoritative information, and satisfy the public's need to know. right.

One voice. It means selecting department spokespersons and unifying their voices. The tax authorities must work together to achieve unified opinions and consistent opinions. They cannot have one voice in each department or one explanation in each branch. The department spokesperson is dedicated to releasing information to the outside world. He usually uses Weibo, social media, and official websites to accumulate popularity and establish an objective, authoritative, and rational image.

Once tax-related public opinion occurs, report it immediately to superior leaders and continue to follow up to make comprehensive, accurate, and true information public and guide public opinion in a favorable direction.