What is the difference between the two types of e-commerce information flow?

The term "second-class e-commerce" appeared 15 years ago. Its specific definition refers to the merchants who sell a single product on today's mobile advertising platform, such as headlines, Guangdiantong, and Zhihuitui. , relying on high-quality advertising traffic. The main forms of transaction are postage and cash on delivery. The whole supply chain mode is that merchants choose goods-advertising platform obtains orders-merchants deliver goods-buyers sign for payment (refuse to sign for returns). Short process, forming a closed loop.

So what is information flow? Information flow is an advertisement hidden in a pile of information, which mainly delineates the target group, displays relevant advertisements, arouses the interest of the delineated group, and then initiates clicks. At present, the pricing method of information flow advertising is based on click volume, display volume and behavior effect.

The second type of e-commerce sells goods through advertising information flow, mainly in the form of cash on delivery. Due to the huge flow of information flow, netizens spend more and more time online, and the information flow advertisements mixed in it will get more exposure and clicks. Therefore, the secondary e-commerce has a large flow, many customers and is easy to explode. Anyone who knows will know that secondary e-commerce can make tens of thousands of orders a day, which naturally brings a lot of income. In the era when traffic is king, there are customers where there is traffic. We can make good use of it, and it will help you no matter what industry you are in.