Planning plan for Mid-Autumn Festival activities in scenic spots

Planning plan for Mid-Autumn Festival activities in scenic spots

1. Purpose and significance of the activities

The Mid-Autumn Festival is a traditional festival of the Chinese nation, conveying The nation’s profound culture embodies people’s beautiful feelings. On the night of the Mid-Autumn Festival, the bright moon is in the sky, and the clear light fills the earth. It is the right time to appreciate the moon.

As the 2015 Mid-Autumn Festival is approaching, Shapotou, together with seven tourist attractions including Danxia Mountain in Guangdong and Huashan in Shaanxi, has been chosen by senior domestic travel enthusiasts for its beautiful desert scenery and excellent leisure and vacation facilities. Recommended as the "Seven Most Holy Lands for Moon Viewing in the Country". In order to successfully embed this Internet event into the sales market, we will leverage Shapotou's existing brand awareness and market influence to build momentum and carefully build the tourism brand of Shapotou "Desert Moon Viewing" to attract visitors to Shapotou. First-time tourists are immersed in the silent Tengger Desert, eating moon cakes, barbecue, tasting fine wines, and experiencing the wonderful artistic conception of a bright moon hanging high above their heads and seeing the vast and ethereal Milky Way. They are imaginative and forget to leave. The scenic spot plans a series of themed marketing activities and launches a Mid-Autumn Festival consumption package that integrates project entertainment, accommodation, catering and leisure, triggering a wave of participation in the "Mid-Autumn Festival" and driving the consumption enthusiasm of the city's and foreign tourism consumers. A Golden Week tourism market blowout has warmed up in advance to build momentum and further establish the Shapotou leisure and vacation tourism brand.

2. Activity theme:

Dreamy Tengger, Romantic Mid-Autumn Night

3. Activity time:

September 2015 26th-27th

IV. Event location:

Mirage

V. Number of participants

50 to 100 people

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6. Organizational leadership:

(omitted)

7. Activity content:

1. Organize bar performances and invite local bands from Zhongwei City 2 or 3 passionate singing;

2. Karaoke star show;

3. Astronomy and moon viewing at Guanhai Tower.

4. Bar masquerade.

5. Enjoy the dazzling desert fireworks.

6. Midnight Romantic Cinema (continuous screening of classic movies all night long).

7. A lottery will be held at the event, and the winner will receive an exquisite gift.

8. Product planning

80 yuan set meal (1 person):

Includes a cold meal, a fruit plate, a moon cake, and a bottle of home-brewed dark beer. Scenic spot sightseeing car transfers and desert bus or self-driving cars (round-trip transfers from Mirage to Desert Homes), drinks and barbecue are extra.

680 yuan package (2 people):

Includes one night’s stay in a desert hotel (sand view room, sky view room, star bathing room) (breakfast included), round-trip sightseeing bus to the scenic spot , camel round trip and sand sea surfing, and enjoy a set meal of 80 yuan; drinks and barbecue are extra.

Visitors who stay at the Desert Hotel on the day of the event (those who have not purchased a package ticket) can enjoy a 30% discount on the hotel and receive free breakfast.

9. Event promotion

(1) Ticket sales

1. Door-to-door sales, scenic spot staff will come to sell package tickets;

2. Scenic area sales, the reception department is responsible for package sales;

3. Travel agency sales: Shapotou Travel Agency is the event ticket sales agency (for each ticket sold, the travel agency will receive a commission of 10% of the face value of the ticket) ).

(2) Promotion of the event

1. Place billboards at the entrance of the scenic spot (advertising mainly uses inkjet printing and a combination of banners);

2. Zhongwei TV's subtitled game advertisements were placed for 6 days, broadcast 3 times a day during prime time, and Zhongwei Daily published 3 quarter-page red advertisements;

3. Bulk mobile text messages (target customer group: 1,000 people) ;

4. Set up cursor advertisements on the homepages of the Shapotou website and the Adventure Club website to introduce the event time and set up special event promotion pages;

5. Print the Mid-Autumn Festival event promotion leaflet 1000 copies.

10. Atmosphere creation

1. Hang banners and lanterns at the entrance of the scenic spot and in front of the desert bar, and place inkjet display panels at the entrance, battery car and mirage;

2 , Desert Bar hangs Mid-Autumn Festival, National Day, POP advertisements, balloons, etc., and 20 lanterns are hung on the outdoor eaves of bars and restaurants;

3. One arch and two Chinese pillars are set up in front of the Desert Bar.

4. The bonfire performance stage is equipped with speakers, lights, etc.;

5. The sea view building is equipped with two 120mm refracting astronomical telescopes.

11. Activity budget

(omitted);