Joke Collection Website - Public benefit messages - What are the enrollment methods of training institutions?
What are the enrollment methods of training institutions?
1. Open class enrollment
Open class tests the ability of lecturers and the attendance and signing of bills by on-site market personnel, and the effect of open class is getting worse and worse at present. For example, the year before last, an open class with about 1, people was held, and more than 7 people signed up on site the year before last. This year, an open class with 1, people was also held, and only 2 people signed up on site. Now our open class faces three difficulties. This is not because the lecturers are not good enough, nor because the process of the open class is not good enough, but because parents have already had a sense of resistance to the open class, and everyone knows what the purpose of the open class is. Therefore, the open class is gradually being replaced by other means of enrollment.
second, channel enrollment
channel enrollment is actually to buy students from institutions or channel agents, such as going to kindergartens to talk to principals or channel agents about asking for students. One student signs up for 2 yuan, and this kindergarten gives 5 yuan to 1 schools, from which high-quality student resources can be obtained.
However, channel agents also have a fatal disadvantage. Focusing on the channels has direct benefits, and it is easy to ignore the training of professional enrollment marketing teams. Once the channel is broken, the center will lose its own source of enrollment. Therefore, how to build an elite team at the same time of channel enrollment is a problem to be solved < P > Third, consulting enrollment < P > The most efficient means of enrollment is to solve the consultant's questions face to face through 3 minutes of transformation, so as to achieve registration. But now the center is very unprofessional in this area. Few centers have specialized courses consultant positions, most of which are held by the market and faculty part-time. However, if they are only part-time, there will be great problems in tracking the consulting volume first. An interested client has an appointment to call at 1 o'clock tomorrow morning, and the faculty will not remember to call back if they are busy. If there is this position, a phone call on time will make the customer feel different. Therefore, it is very important to set up such a special curriculum consultant post.
IV. Word-of-mouth enrollment
I believe there must be word-of-mouth enrollment in various schools. Can any principal tell us about the current word-of-mouth situation? How many people are there in school and how many people have brought word of mouth? As far as our statistics are concerned, the average school's word-of-mouth can be 2% of the students, so why is there no word-of-mouth for the remaining 8%? Did the child not learn well at school? Parents are dissatisfied with the school? Is there something wrong with the teacher's teaching
V. Online Enrollment
Can the Internet enroll students? The answer is yes. It is not comprehensive to say that the network can directly enable many students to enroll. It often requires the cooperation of our course consultants or other departments. However, if the network is used well, it can definitely create good benefits for you. However, institutions generally ignore the power of the network, or attach importance to the network without paying attention to personnel adjustment and connection, resulting in ineffective and even giving up.
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