Advantages and disadvantages of online advertising?

1. Wide coverage: Online advertisements can cover potential audiences around the world, and can be placed anytime and anywhere, so that targeted advertisements can be positioned more accurately.

2. Quantifiable effect: Online advertising can monitor the advertising effect in real time through traffic statistics, click-through rate and other data indicators, which is convenient for adjusting and optimizing advertising strategies and improving advertising effect.

3. Low-cost delivery: Compared with traditional advertising, the delivery cost of online advertising is lower, and there is no need to pay excessive production costs, which reduces the marketing cost of enterprises to some extent.

4. Various forms of advertisements: There are various forms of online advertisements, including banner advertisements, pop-up advertisements and video advertisements, which can meet the needs of different industries and brands and provide richer marketing options.

Disadvantages of online advertising:

1. Advertisement Blocking: Many users will block advertisements by using advertisement blocking software or browser plug-ins, resulting in advertisements not reaching the target audience.

2. Easy to be ignored: Many users are already numb to advertisements, and may automatically ignore or close advertisements, or even feel annoyed.

3. Fierce competition: The online advertising market is fiercely competitive, which requires enterprises to invest a lot of time, money and energy to optimize and innovate advertising strategies, otherwise it will be difficult to seize users and the market.

4. Security risks: There are security risks such as fraudulent clicks, phishing websites and malware in online advertisements, which may pose a threat to the security of users' accounts.

Generally speaking, online advertising has many advantages and some disadvantages. In the implementation of online advertising strategy, we should comprehensively weigh the advantages and disadvantages, pay attention to the innovation and in-depth optimization of marketing strategy, improve advertising effect and reduce risks.