Planning scheme of hairdressing shop activities

Planning scheme of hairdressing shop activities (6 selected articles)

In order to ensure the high quality and level of activities, it is necessary to make an activity plan in advance. Activity plan is a business plan that defines the time, place, purpose, expected effect, budget and method of the activity. So do you understand the activity plan? The following is the planning scheme of hairdressing salon activities that I have compiled for you (6 selected articles). Welcome to read the collection.

Hairdressing Salon Activity Planning Scheme 1 I. Promotion Theme

Happy new year's day, big gift package

Second, the purpose of promotion

Use competitive product exchange discount to expand new customers, increase customer consumption (customer unit price), promote hair salon sales performance, strengthen emotional communication with customers and consolidate customer loyalty.

Third, the promotion time.

20xx65438+1October1-20xx65438+1October 3rd.

Fourth, the promotion content

1, send membership card

During the activity, all the old customers who come into the store for consumption can get a "Thanksgiving Gift Card" worth 200 yuan at the hairdressing salon. The validity period is three months, that is, from March 1 to 1. As long as they spend money in the store, they can use the "Thanksgiving Gift Card" and enjoy a certain fee reduction.

Step 2 draw a lottery

During the activity, in addition to the discount and gift of membership card, customers can also have the opportunity to participate in the lucky draw.

Customers who spend a certain amount in the store can participate in the "lucky turntable" organized by the hairdresser. That is, the turntable is divided into 50 places to 200 yuan, and the customer can charge her membership card how much if she turns the turntable and points to which area.

Comments on verbs (abbreviation of verb)

1, beauty salons and barbershops must be arranged reasonably to create a holiday promotion atmosphere and stimulate customers' desire to buy;

2. The publicity of the event can be spread by hanging banners (or X-stage) at the door of the store, distributing event leaflets, and calling old customers.

3. Set the sales target of the activity, assign corresponding tasks to the hair stylist, and reward according to the achievement rate after the activity.

Hairdressing Salon Activity Planning Scheme II Activity Theme:

Welcome the new year, send a good gift!

Activity time:

February1-February 25th, XX.

Active object:

New and old customers in hair salons (10 -60 years old consumer groups)

Activity purpose:

1, to stimulate customers' desire for consumption through Spring Festival promotion activities;

2. Develop new customers and maintain the loyalty of old customers;

3. Make a final sprint to improve the year-end performance.

Activity content:

First of all, the Thanksgiving Golden Gift Card.

During the Spring Festival promotion, all new customers can get a "Thanksgiving Gift Card" if they spend more than 100 yuan in the hair salon. In addition, customers can get the corresponding deduction of the face value of "Thanksgiving Gift Card" when they spend all the money in 50 yuan from February 1 year to February1year.

Old customers can also get a "Thanksgiving Gift Card" or choose a beautiful gift with a value of 100 yuan when they spend all their money in 80 yuan during the activity.

Second, the lucky draw

During the Spring Festival, all customers who spend all the money in 66 yuan (including 66 yuan) in the hair salon can take part in a "lucky draw" turntable opportunity, that is, the turntable is divided into 10 yuan to 100 yuan, and the customer can get the designated cash on the spot by turning the turntable and pointing to which area.

Third, carry out the "discount" to the end.

I believe many people will welcome year of the snake with a new look before the New Year. In order to further stimulate customers' consumption desire, hair salons can get preferential prices from basic shampoo products to hair care design, and new and old customers can enjoy different discounts according to their own consumption amount. Hair salons hope to boost the turnover at the end of the year to a greater extent through "preferential" promotional activities.

Precautions for event promotion:

In addition to the highlights, the promotion activities of hair salons during the Spring Festival should also be innovated in the way of publicity, reminding hair salon operators not to always use the "old" way of distributing leaflets, because consumers are no longer interested in this way, and hair salon operators should pay more attention to publicity, such as Weibo and WeChat. As the saying goes, hair salon operators must combine their own advantages to choose publicity strategies, so as to follow suit!

Hairdressing Salon Activity Planning Scheme 3 Activity Theme:

"May Day, let your beauty be fully displayed"

Event date:

4.29-5.5, a week's time (note: don't do the activity for too long)

Activity purpose:

A. Use the May Day activities to attract more new customers into the store for consumption, thereby expanding the customer base and improving the overall turnover of the store;

B. At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit prices and profits;

C. Make customers feel good and enhance brand image.

Specific implementation plan of the activity:

Hairdressing shop:

Offer 1: During the seven-day May Day holiday, former 10 customers can enjoy a 30% discount on projects and a 20% discount on products.

Offer 2: Spend 178 and get a voucher with a face value of 18 yuan, and spend 480 and get a voucher with a face value of 58 yuan.

Option 3: Add "5 1 yuan" = "88 yuan".

In these seven days, if the consumption exceeds 168, you can add 5 1 yuan to buy the original price of 88 yuan products.

Beauty Salon

Offer 1: Beauty Value Experience Package: the original price is 568 yuan, and the experience price is 298 yuan (one time only).

Offer 2: muscle relaxing and beauty-caring surgery in Royal SPA (188 yuan)+black eye socket removal in Chinese medicine meridian (158 yuan)+holographic physiotherapy (148- 188 yuan) = 258 yuan.

Offer 3: Take care of 98 yuan and experience the price of 5 1 yuan during the activity.

Activity promotion:

A. the easiest way: send text messages. If you think that sending short messages on your mobile phone is slow, you can use the short message function of Wangdian beauty salon software. So, if you haven't enabled the SMS function, please do it quickly, and the quantity is large and preferential.

B. leaflets: one week in advance, the location can be in several nearby areas. Of course, if your location is a local busy street, it can also be distributed further away.

Shop preparation: Banners, posters and ribbons are essential to create a warm and wasteful holiday atmosphere.

Remind employees, do a good job of service, keep smiling and make customers feel warm. And formulate a reward and punishment system.

End of activity:

1, don't think that the activity is over. Make another short message return visit, record the customer's evaluation of this activity, and improve the deficiencies so as to do better next time.

2, a phone call back, a return visit can increase the sense of closeness, but many consumers are unwilling to answer the phone.

Hairdressing salon activity planning scheme 4 I. Theme of the scheme:

Beautiful, 20xx, you are the first Jeter.

Second, the theme description:

1, the core of the theme: awesome, forget it, the Internet is everywhere, keeping pace with the times and giving customers an absolutely eye-catching feeling. Give us beauty, which shows that our technology is absolutely first-class.

2. The key to the theme: First. Why use the first one? May Day is the first day of the New Year. Every customer wants to be the first. Anyway, as long as it is the first, I believe everyone must be very happy.

3. Theme Focus: It is more effective to combine xx beauty salon management software and related software to implement the activity plan, otherwise the activity will feel anticlimactic.

This activity is best combined with the actual situation of the salon.

Third, the purpose:

1. Use programs to improve peak season performance.

2. Let our store enhance the popularity, but also add a little warm atmosphere in winter.

Through this activity, the team spirit of our technicians (hairdressers) and assistants will be improved.

4. Improve employees' skills and stabilize customers.

5. Increase the "big head rate" and improve the return rate.

Fourth, the activity time

20xx 65438+20xx February X to 1 month X.

Note: don't spend too long in activities, too long will make people feel fake. 20 days is just right.

Verb (abbreviation of verb) activity plan

Content:

1. The "first customer" who comes to the store for a haircut every day or the "last customer" who closes the store only charges 1 1 yuan.

2. The "first" customer who comes to the store to dye his hair "every day" during the activity only charges11yuan, or there is a discount (depending on how many discounts are found. In fact, just take one after it.

3. The "first" customer who comes to the store for a perm every day during the activity will only charge11yuan, or get a 10% discount.

4. The "first" customer who comes to the store to wash his hair every day during the activity only charges 1 yuan.

5. Customers whose accumulated (or one-time accumulated) consumption reaches 2000 yuan during the activity will be given 2000 yuan worth of nursing.

6. Take 1 customer every day and take care of it once for free.

7. Customers who recharge more than 2,000 yuan at one time will be given 2 1 1 yuan for free.

8. Voucher: 18 yuan, for dyeing and perm in 38 yuan, 28 yuan. How to use it and how to allocate it will be explained in detail later.

9. The barber sent a mysterious gift to the children.

Special note: giving gifts to children is to deepen the feelings between you and your customers.

The intransitive verb 20xx: Compilation of May Day Activity Plan;

The success of an activity, like a fight, depends on how well prepared it is.

1. Employees of all stores (chain stores) must receive training before the activity to explain the purpose of this activity.

2. Download personal version of xx hairstyle design software online and burn it on CD. Very small, only11m.

3. Print and prepare vouchers.

Step 4 prepare banners.

5. Understand whether the cashier will use beauty salon management software, such as using vouchers, redeeming points for gifts and so on.

6. Send short messages to customers with management software, telling customers who haven't come to the store for more than 2 months that you have a big discount here. Note: The activities are aimed not only at regular customers, but also at those customers who seldom come. Because they come less, we should contact them more.

7. Use management software to send short messages to female customers. If you take care of your children with your hair, there will be mysterious gifts. When texting, don't forget the time, place and phone number of your activities.

Hairdressing salon activity planning scheme 5 I. Activity theme:

"Colorful May Day, Five Surprises"

Second, the date of the incident:

26 April-8 May

Third, the purpose of the activity:

1. Use May Day activities to attract more new customers into the store, thus expanding the customer base and improving the overall turnover of the store;

2. At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit prices and profits;

3. Make customers feel good and enhance brand image.

Four. Activities:

Surprise 1: every day before 5, as low as 5. 1 discount.

Perm it if you want. During the activity, the top five customers can enjoy the discount of 5. 1% of the original price of digital perm every day in 380 yuan.

Surprise 2: Spend 168, get 5 1, spend 480, get 150.

One-time consumption 168 yuan (or recharge 200 yuan) to send 5 1 yuan cash coupons;

Give a 150 yuan cash coupon when you spend in 480 yuan (or recharge in 500 yuan) at one time.

Surprise 3: Add "5 1 yuan" = "88 yuan"

During the activity, if you spend 80 yuan (or recharge 200 yuan) and add 5 1 yuan, you can buy the original price of 88 yuan products, that is, 37 yuan Province; You can get a discount on 37 yuan if you buy other hairdressing products above 88 yuan. Please consult the shop assistant for specific products.

Surprise 4: Summer package selection, beautiful and more exciting.

2. The original price of xx scalding 280 yuan +xx dyeing 280 yuan +xx protecting 65 yuan is 625 yuan, and the preferential price of the event is 420 yuan.

Verb (abbreviation of verb) Description of operation rules for active content:

Surprise one explanation:

1. Surprise 1 mainly attracts customers into the store with discounts and creates sales opportunities;

2. Please set the exact xx price and original price according to our actual situation;

This kind of discounted goods is just a selling point to attract customers into the store. Try not to discount the goods pushed by the shopkeeper. After customers enter the store, they only need to inform them of this activity, and they can recommend higher-end goods or packages to customers.

Note: Some sub-branches with poor business can set up hot projects with certain profits in this way.

Surprise 2 explanation:

1. Surprise 2. Sending cash coupons to customers with full consumption can stimulate customers to spend more or recharge, and sending cash coupons can attract customers to spend back within two months;

2. Cash coupons with a face value of 5 1 yuan cannot be used for washing, cutting, blowing and special items/packages. You can only use one coupon at a time, and you can't cash out. Can't be used together with other preferential activities. Valid from May 18, 2008 to July 18, 2008.

3. Cash coupons with face value of 150 yuan cannot be used for washing, cutting, blowing and special items/packages. You can only use one coupon at a time, and you can't cash out. Can't be used together with other preferential activities. Valid from May 18, 2008 to July 18, 2008.

4. Full consumption 168 or 480 refers to the amount when the customer checks out. If the customer can't accept the cash coupons with face value of 150 yuan when sending coupons, he can send three cash coupons with face value of 5 1 yuan instead of the cash coupons with face value of 150 yuan. When customers enter the store to spend money, they will be reminded by the staff in time, and they will be given 5 168 yuan cash coupons when they spend168 yuan or when they recharge in 200 yuan, and 150 yuan cash coupons when they spend in 480 yuan or when they recharge in 500 yuan, so as to thank customers for spending or recharging to the corresponding limit and guide customers to consume high-profit project packages.

Surprise 3 explanation:

1, Surprise III attracts customers to buy 88 yuan products with a discount of 5 1 yuan, and promotes product take-away sales;

2. The specific products are set by each store according to the store situation. Each branch will put the products with the original price of around 88 yuan in a conspicuous position at the checkout counter, and put the explosion sticker of "xx Yuan" on the product packaging. When customers pay the bill in 80 yuan, the receptionist reminds customers that they can add 5 1 yuan to buy products from 88 yuan;

Surprise 4 explanation:

1, surprise four-choice package, in order to strengthen package sales, increase customer unit price or special package to attract customers and increase turnover.

2. The specific package combination and price can be set by each store according to the actual situation of its own stores. Branches with sufficient customers can push high-priced packages, and branches with limited customers can push low-priced packages. 3. Branches that have participated in beauty projects can be conducted in the form of hairdressing+beauty project packages or beauty packages;

4. It is advisable to set 2-3 packages, the concept of which is "Summer Maintenance/Xia Tianmei".

Remarks:

In view of the above five surprises, each store can choose two surprises as the main push according to the actual operation of the store, and rank the surprises from one to five according to the weight of the main push. In addition, for some branches with few customers and low unit price, you can refer to the following activities to replace one of the above five surprises.

pleasant surprise

Xx: a refreshing summer, value-for-money hairstyle design card 100 yuan /5 times.

Five hairstyles were designed for 200 yuan, and the value-added hairstyle design card 100 was saved.

Explanation:

1, this surprise is attracted by the discount of washing, cutting and blowing cards many times, attracting customers to go back for consumption within a few months after the holiday;

2. The specific price items shall be adjusted by each store according to the actual situation;

3. The hairstyle design card is valid before 10.

Hair design card front and back samples:

Each store can selectively change the contents related to the five major surprises according to the store's situation, and the branch that chooses to send design cards can refer to Shangyi May 1st Promotion Advertising Scheme II for modification and adjustment!

Promotion of intransitive verbs;

1, SMS notification: send SMS reminders 4 to 2 days before the event.

A. SMS content (for members of our store): "Colorful May Day, five big surprises are waiting for you at Shangyi xx Store. If you spend 168, you can get 5 1, and you can also get multiple discounts by serial number. For details, please call 8000008 or visit our store. "

B. SMS content (for external customers): "Colorful May Day, five surprises of Shangyi are waiting for you, you can get 5 1 if you spend 168, and there are multiple discounts, and Shangyi beauty salon chain xx Road xx Store 8000008".

Note: External customers can send SMS advertisements through the mobile/Unicom user platform of the purchase information company.

2. Outdoor Dispatch: (See Annex for details)

A. Release time: 3 days before the event.

B. Location: commercial areas, residential areas and crowded places (such as shopping malls, residential areas, mailboxes, intersections, etc.). ), government departments, enterprises and institutions, large organizations, financial institutions, entertainment venues, universities and other branches around 1000m range.

C. Distribution method: the branch manager leads employees to distribute in large quantities, and the employees supervise the quantity and quality of distribution;

D. Distribution: Hello, we have five surprise discounts for the promotion of Wuyi Shangyi Beauty Salon. If customers are interested, please briefly explain the relevant preferential contents of the event and introduce the specific geographical location of our store.

3. dm single-page clipping:

Contact the newspaper delivery station and choose to put the leaflet page of the promotion activities on the newspaper delivered to the real estate community and residential area within 5 kilometers around the store. (Note: The store has limited customer resources, and the branch that still needs to attract more customers can choose the dm single-page newspaper clipping method, but the newspaper clipping should not choose the "daily newspaper" at the newsstand/newsstand sales point, and it is better to choose the newspaper delivery station for cooperation. )

Seven. Event site layout:

1, door:

1), poster /x-frame: the activity content "x-frame" is placed in a conspicuous place at the door of the store or the activity content poster is hung/posted; (See attachment for details)

2) Banner: Pull a banner at the door with the content of "Colorful May Day, Five Surprises, as low as 5. 1 fold, 5 1 full 168" (it is recommended to use light box cloth for the banner);

First, the cloth banner design effect:

B, light box cloth banner. Design effect:

2. In-store:

1), poster /x-stand: the activity content "x-stand" is placed next to the cashier at the front desk, and the May Day activity poster is hung in a conspicuous position in the store; (See attachment for details)

2) Active products/projects: put the products around 88 yuan in a conspicuous position at the front desk, and affix the explosion label of "88 yuan" or "xxx Yuan" on the products.

Eight. Activity training and activity execution requirements:

1. The store manager personally focuses on training, conveying the concept of "five surprises to attract customers' attention" to employees, and then focusing on promoting a certain "surprise content" of our store to customers, so as to ensure that every employee clearly understands the relevant content of the activity;

2 1. Strengthen the promotion concept of employee activities, attract customers with the 515 surprise discount as the focus, and appropriately promote the key activities among the five surprises;

3. According to the contents of the pop poster, the store manager analyzes the operation methods of various surprises with the employees and instructs the employees how to inform the customers of the activities.

4, the manager according to the scheme adjustment, the corresponding training for employees;

5. Select the take-away products that the store manager participated in two days before the activity, refine the selling points of the products, especially highlight the maintenance and conservation needs of customers in summer, refine the selling points of the products, and do a good job in promoting the take-away products;

6. The day before the manager's activity, make the business objectives during the May Day activity, decompose the objectives into individuals, and at the same time decompose the daily general objectives of the store. At the daily party/morning meeting, the supervisor or manager will carry out promotional activities on the same day/the day before.

Summarize and analyze, and point out the shortcomings, which is a criticism of the proper expression;

Nine. cost budgeting

1, dm leaflet (see attachment for details) printing and production cost: 5000 => 1000 yuan.

2. Printing cost of cash coupons: => 150 yuan.

3. Distribution cost of dm leaflets with newspaper clippings: xx = & gt300 yuan (your own employees can save this fee).

4. Production cost of posters, explosive flowers, X channels and banners: => 200 yuan.

Mid-Autumn Festival is one of our traditional festivals. People think that the Mid-Autumn Festival is a time for family reunion, so it is also called the Reunion Festival. Beauty salons can use the Mid-Autumn Festival family reunion to launch special theme activities and impress customers with humanistic activities. Through Mid-Autumn Festival activities, while promoting the traditional festival culture in China, we can better maintain the relationship between beauty salons and customers, and also take this opportunity to better expand new customers and expand the popularity and reputation of beauty salons.

Activity theme:

Moon beauty is more beautiful.

Activity time:

September 6th, X year to September 8th, X year.

Location:

Beauty salon direct sales stores Ji franchisee

Active object:

All consumers in Daitian

Activity purpose:

In the Mid-Autumn Festival, in the name of "beauty", we send holiday wishes to Daitian consumers. Spread the management concept of the company's beauty salon and establish a harmonious and warm communication platform with customers. Dai Tian can not only get publicity, but also enhance the overall image of the beauty salon.

Activity promotion:

1. You can post event information on Daitian official website, Weibo and WeChat platforms one week in advance.

2. Distribute activity leaflets and Mid-Autumn Festival coupons in crowded places, streets and main commercial roads; Posters can also be posted on the bulletin board of the office building.

3. Post posters and hang banners at the entrance of its beauty salon.

Precautions:

1. During holidays, direct stores should try their best to create a festive atmosphere. The interior decoration should take warmth as the theme, mainly light yellow.

2. A series of offers launched during the event are only used during the Mid-Autumn Festival, and the validity period can be set to one month, but they cannot be used in combination with other activities.

3. Remember to prepare exquisite gifts and moon cakes for employees who go to work in Mid-Autumn Festival, so that employees can feel the "beauty" of the enterprise.

Activity content:

Mid-Autumn Festival is a traditional reunion festival in China. Many children who work outside the home will use this time to go home and reunite with their parents. So beauty salons can provide some family package services. For example: parent-child package, parent-child package, family photo package, etc.

1, parent-child package

Parent-child packages are rare in beauty salons. This relatively novel beauty salon package activity aims to let the accompanying children enjoy distinguished service when the husband and wife spend money in the beauty salon. You can set up a children's area in the beauty salon for customers' children to play in and eliminate worries.

2. Parent package

Nowadays, gifts are no longer respected during festivals, but health. As a beauty and health club, Daitian can provide medical care, nursing, hydrotherapy and other technologies for our customers. The parent package is fully consumed by one person, and the consumption of accompanying family members is halved. It is to send parents health and filial piety.

3. Family photo package

On the day of Mid-Autumn Festival, a small stage will be set up outside Daitian Beauty Salon to find a tacit family through games that all the family can participate in. Families who score will receive special service packages provided by beauty salons. At the same time, families participating in the game can also participate in the beauty salon lottery and have the opportunity to win the special Mid-Autumn Festival gift package provided by Daitian.

;