How to promote e-commerce

Other promotion depends on your own needs and situation. It is recommended to try 106 SMS group sending, but it is recommended to find a professional 106 SMS group sending platform with complete qualifications and stable SMS channels; Formal business license, SP certificate (telecom value-added business license), followed by some years of establishment, which is also a standard to measure whether a platform is stable and experienced.

How can mass texting be effective, not for quantity?

1, the accuracy of customer data, the platform can help you filter the wrong number, empty number and other data, but whether the data group is consistent with the product audience you promote is a factor directly related to the effect of SMS;

2. SMS arrival rate, that is, the success rate of sending a certain number of SMS to customers' mobile phones, which tests the stability of channels and whether the platform has perfect after-sales service;

3, SMS content, mass delivery pays attention to simplicity, especially now that social software and promotion methods are rampant, SMS is far less valued than QQ and WeChat, so you need your content to show selling points and reflect competitiveness, such as discounts, promotions, packages, holiday shop activities, etc. ;

4, sending time and frequency, this experienced platform will help you control. Generally, the idle period is around 1 1 point, which belongs to the idle period after 3 pm, so it is better to send it at this time; The frequency should be neither too little nor too high. After all, SMS is a kind of low-cost marketing, which can be widely covered if conditions permit, and can always catch "fish that slip through the net".

Finally, I want to say that no matter what industry is formal and legal, don't worry about whether it is suitable for texting. There is nothing suitable or inappropriate. Some common industries may not have good results. Some seemingly unpopular industries can often be unexpected. Different marketing has different advantages. The advantage of SMS is that it covers a wide range and can be sent to all parts of the country. Secondly, the price is close to the people, and the regular group price in the market is 5-7 cents. Small and medium-sized businesses have no pressure and can persist in doing it for a long time. Many people feel that SMS is useless after trying it once or twice, and spend a lot of money on mainstream promotion, but they think it is just needed by the industry. I can only say that this may be because there is too much money to burn.

One,

1. In the early stage, learning to attract and retain members will be the key without any superior resources.

2. Planning the online shopping platform, the framework of the website is very important for the construction of the website, and it is the basis for the design, construction and operation of the whole website. Therefore, when designing, we should think far and carefully, leaving room for future expansion and taking fewer detours. ?

3, clear target customers and sales of goods. Know who you sell to and what you sell.

4. The online shopping platform must be given a clear tone.

Second, how to promote e-commerce:

1, target customer orientation.

When we do e-commerce, we basically locate our customers from several attributes, such as age, level, consumption level and region. According to the attributes of your product, locate the target, and then choose the media, portal, community, framework media which is better. Only when the scope is selected can we start the next work, which is targeted and traceable.

2. Selection of promotion channels.

How many kinds of network promotion channels are there at present? List it carefully. The eight major network channels list many ways of network promotion. Not all promotion channels are listed together, depending on the current development status and capital ownership of the enterprise. The basic strategy is to choose only the most suitable, not the most expensive. Take BD as the leading factor, and then carry out other promotion.

3. Approve the promotion budget.

Many enterprises and network promotion leaders don't know how much it will cost when making network promotion plans. And the boss's consistent attitude on this issue is that you report the budget first. This is the problem. I want the effect, and I don't know how much it costs. ? If you take over this job halfway, you can first retrieve all the previous promotion summaries, from expenditure to inclusion, calculate the conversion rate of each link, from traffic to shopping cart, from traffic to orders, and the conversion rate of various media, and get the average conversion mean. ? Then, according to the sales volume we need, we deduce the approximate flow, the promotion expenses occupied by each promotion channel and the proportion of the flow brought by the promotion channel. If you are accepting a newly established e-commerce, at this time, you should ask how much the company will invest in the stage and how much promotion it is expected to invest, and then take a little money to try the channels first, instead of going to every channel together. Do one first and get the data of a channel. ? It will take 1 to 3 months, and then the overall thinking will be revitalized and the overall budget planning can be started. Every penny must be carefully calculated, and the way of holding high and hitting high is only suitable for formed e-commerce companies that have left the line of life and death. ?

4. Effect monitoring.

Data monitoring and analysis is an important work in network promotion. If the technology can follow up, it is best to code each promotion channel, and the promotion data of each channel should be analyzed to each node, how much traffic each promotion method brings, and what are the various conversion rates of traffic.

China e-commerce marketing network points out that a system should be formed, including daily data, weekly data, monthly data, promotion summary and quarterly summary. All these data are analyzed and integrated, and then the relevant results of promotion are fed back to the operation department, which begins to formulate internal optimization work. ? If the conversion rate of traffic to shopping cart is high and the conversion rate of traffic to order is low, then the optimization in shopping station should be considered. Think more about how to introduce high-quality and accurate traffic, and have strong communication with operation and design departments. Make more improvements from the internal operation and page experience of the website. Even if the basic traffic remains unchanged, the optimization in the site and page experience can completely drive the conversion rate of the overall order.

5. Promote optimization.

In the last part, I will talk about promotion and optimization. No matter whether we do free promotion or paid promotion, every job should be recorded and analyzed. One is to analyze the availability of channels, and the other is to analyze the sustainable development ability of channels. Especially in the payment channel, we should pay more attention to channel optimization. ? Another important work of popularizing optimization is data optimization. For the data we introduce through promotion, such as members and visitors, we also need detailed analysis channels. Analyzing the behavior of members is more helpful for the guidance of the next promotion.