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What practical marketing strategies do fruit shops have?
However, with so many marketing strategies, how should we choose? I can even come up with some very creative marketing strategies.
There is an old saying that "everything changes without deviating from its original religion". The marketing strategy of fruit shops often has its essence. We can change all kinds of marketing strategies around its essence.
The essence of fruit shop marketing strategy has three points:
1. Bring new customers to the fruit shop
2. Improve the customer purchase unit price.
3. Increase the number of customers to buy
Bring new customers to the fruit shop
When our fruit shop is newly opened or we want to attract more new customers. We can jointly launch low-price promotion activities of seasonal fruits with local media platforms.
If so, we have accumulated some customers. We can use our existing customers to engage in some activities, such as forwarding or grouping. For example, to form a fruit group, the head of the group will be given a discount or even free, and then three people will form a group.
Around the purpose of "bringing new customers to fruit shops", we can innovate a variety of marketing strategies.
Increase customer purchase unit price
In addition to bringing new customers, the marketing strategy of fruit shops also aims at "increasing the unit price of customers".
When placing an order, you can take the initiative to remind customers "add 1 yuan today and send two bananas" and "send a heart-shaped gift box fruit set when Valentine's Day is over 99 today" and so on.
With regard to the marketing strategy of increasing the unit price of customers, we usually pay more attention to KFC and McDonald's, and we will find that their marketing strategies in this respect are very perfect.
Increase the number of customers to buy
In order to make customers come to our fruit shop to buy fruit many times, the most common practice is "member recharge". If a customer has a recharge in our fruit shop, he/she will naturally choose our fruit shop first when buying fruit.
Now around the "member recharge", there are also various strange marketing strategies. The purchase price of durian is 15 yuan kilo, and the fruit shop dares to sell 9.9 yuan kilo. The premise is to let you recharge 200 yuan first. At the same time, it tells you to recharge your membership, enjoy the membership price and so on.
In addition to "member recharge", it can also increase the number of customer purchases. We can also increase the number of customers' purchases in the form of time-limited discounts. When a customer comes to a fruit shop for consumption for the first time, he gets a 50% discount coupon (this coupon is only for some fruits), and the coupon is valid for only one week.
In a word, there are too many marketing strategies for fruit shops. No matter what kind of marketing strategy, it is often carried out around the above three purposes. On this basis, we can innovate various ways of playing.
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