Marketing planning of mother's day activities

Marketing Planning of Mother's Day Activities (1)

In order to enhance customers' awareness of the company's products and promote sales, a Moth

Marketing planning of mother's day activities

Marketing Planning of Mother's Day Activities (1)

In order to enhance customers' awareness of the company's products and promote sales, a Mother's Day Thanksgiving theme activity was planned to guide customers' attention to Mother's Day, make the theme of the activity penetrate into consumers' emotions, and trigger their "grateful parenting" knot, thus reaching resonance and generating consumption desire.

Activity 1: nod to pay tribute to maternal love and pour out gratitude.

The passage of mother's youth witnessed our growth, and the vicissitudes accumulated by mother let us embrace tomorrow. With the increase of rings, we are more calm, but our gratitude for maternal love is more and more mellow.

Activity content

During the 1. activity, customers who enter the store for consumption can get a recording greeting card for Mother's Day;

2. Send the greeting card to the designated recipient address on behalf of the customer.

The activity time is 20xx.5.x-20xx.5.x

The purpose of the activity is to collect customer information, find potential customers and expand brand influence.

Executive network

All branches of the company

Gratitude resonance On this upcoming special day, we all pay tribute to the warm sunshine in March and pour out our inner gratitude to our great mother.

The second marketing plan for Mother's Day activities

May 1 1, 20xx The second Sunday in May is Mother's Day. In order to cultivate students' sound personality, inherit the traditional virtues of the Chinese nation, condense and enhance the good moral fashion of filial piety, give play to the excellent traditional gratitude education function of our school, and further cultivate students' labor concept, our school launched a series of activities on the theme of Thanksgiving Mother's Day. The specific matters are hereby notified as follows:

I. Purpose of the activity:

1, understand the origin of Mother's Day and know the greatness of maternal love; Know how to cherish family ties and enrich students' emotional world. Let the students know that everyone's growth can't be separated from the kindness of parents' upbringing. "Gratitude" is a kind of attitude towards life and the minimum accomplishment and moral standard of being a man.

2. Enhance students' sense of gratitude, enhance students' sense of social responsibility, cultivate a healthy mentality, shape a sound personality, and learn to be grateful. Improve students' self-care ability, form good work habits and correct students' work attitude.

3. Let students understand their parents' hard work, learn to care about others, and actively do some housework within their power.

Second, the activity content:

1. Next Monday (May 6th), we will give a speech under the national flag to mobilize all the staff to announce our school's "Thanksgiving Mother's Day" activity plan.

2. The school organized a poetry and prose recitation contest for Thanksgiving and Mother's Day. Each class held a preliminary contest in the class and selected contestants to participate in the school competition.

3, the class to carry out the "four one" activities. Namely: hold a thanksgiving theme class meeting for parents. Through the theme class meeting, let students realize that our growth can not be separated from the kindness of our parents, and let students realize that gratitude is the traditional virtue of the Chinese nation; Write a letter to your parents to express your gratitude to them, and you can boldly say something to your mother that you are usually embarrassed to say. Help my mother do something within her power (such as washing clothes, cooking, mopping the floor, washing feet, etc.). ); Carry out a Thanksgiving card making activity: make a Thanksgiving card for parents, say thank you to parents, say thank you for your hard work, and send a greeting.

Three. Activity requirements:

1. Pay full attention-all classes should take this activity as an opportunity, carefully organize and make reasonable arrangements, and vigorously carry out students' gratitude education activities.

2, strengthen guidance-the class teacher should according to the requirements of this scheme, combined with the actual class, conscientiously do a good job in guiding the activities, guide students to prepare for the division of labor in the theme class meeting in advance. After the activity, each class selects 10 cards to participate in school evaluation and make exhibition boards.

3. Pay attention to practical results-each class should further extend the connotation of gratitude activities on the basis of this activity, educate and guide students to learn to take the initiative to thank and care for others, learn to live in harmony with classmates, understand the hardships of parents and teachers, know how to help others and give back to others, cultivate a grateful heart and be a grateful person.

The third marketing plan of Mother's Day activities

In order to enhance the hotel's popularity and reputation, and enhance the impression and memory of the target consumer groups on Mother's Day, the media uses "affection" to package, calling on children to express their love and blessings to their parents, take advantage of the situation, strengthen family responsibilities, feed their mothers back, and contribute filial piety. On the occasion of Mother's Day on May 12, we planned a special activity with the theme of "Thanksgiving for Mother, Eternal Motherly Love".

I. Purpose of the event

1, mother's day promotion plan to improve brand awareness;

2. Improve the purchase rate and consumption of target consumers in hotels;

3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image publicity.

Second, the activity time

20xx May X (the second weekend of May)

Three. Target group

The target group of Mother's Day activities is fashionable white-collar women aged 25 -45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of their busy official duties or business, they usually spend less time with their families, especially their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.

Fourth, the theme of the event

1, advertising theme: grateful mother, eternal maternal love!

2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call. -Dante (Divine Comedy)

Verb (abbreviation of verb) activity content

1. Give carnation flowers: 20 17 Who went to the store for consumption on May X? Cough? Paint plastic? 1. (Guests are assigned rooms at the front desk when they register, at Chinatown Food City after they are seated, and at Taste Cafeteria after they are seated, with mom's holiday greetings).

2. Weibo lucky draw: You can get a free buffet coupon worth 228 yuan by spending some photos in the store and @ Hotel Official Micro and 3 friends.

3. Birthday wishes: Any lady whose birthday is in May 1 1 will receive a beautiful gift with her ID card. (Hotel coupon, Bayankala-Rhodiola series travel package with pure natural ingredients)

4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.

5. Preferential reward: during the activity, the original price is 228 yuan, and the exclusive package for Mother's Day is XXX yuan. Chinatown Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.

Popularization of intransitive verbs

1, SMS group sending: Thanksgiving mother, maternal love is eternal! On may 1 1, western fortune hotel launched "exclusive special activities for mother's day, and the ladies on their birthdays will get more beautiful gifts! (sent on May 10) (implementation of market planning)

2. In-store POP: one in the lobby, one in front of the restaurant and one in the elevator on the first floor. (to be completed before May 5) (to implement the market plan)

3. Online promotion: Online promotion will be conducted through the official Weibo and official WeChat, and the warm-up will begin on May 2nd, and a 7-day online lottery will be held on May 5th. Pay attention to the merger of @3 friends by the hotel official micro-channel, and give a free buffet coupon every day. (Implementation of Market Planning)

4. Mainstream media (Straits Metropolis Daily, Southeast Express): May 10, May 15, soft-text reports before and after the event.

Seven. cost budgeting