Syb business plan

First, the flower shop project background

All kinds of flowers say a thousand words, and every sentence says "beauty", especially now. With the continuous improvement of people's living standards, the pursuit of quality of life and life. Flowers have become indispensable decorations in people's lives! In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other.

In this way, taking flower distribution as the market entry point, taking into account the long-term market share of the website and the short-term return rate of capital to seize the market and meet the theme of personal consumption, and taking flowers as the guide to drive other products, the market with the brand advantage of "Jade Bird Flower Shop of Geological University" can finally be formed. Is very feasible.

Second, the flower company project planning

1. Provide distinctive, effective and smooth sales channels, and promote the great development of the flower market on the basis of providing products and services. Our Bluebird will be a lovely messenger, sending blessings and happiness to thousands of families. Create the best living environment for mankind.

2. Company objectives

Based on the vast territory, serving Wuhan and radiating Central China. To build a first-class online flower shop company, the company will build a certain popularity among Wuhan consumers in one year, and strive to make ends meet. During the investment period, only the west campus of Geological University, where the main website is located, is selected as the pilot market. The market capacity of this region is more than 3,000 people, which is representative. The pilot period is one and a half months. After the model is successful, it will be popularized in substation in the form of asp. After three to six months of operation, it will expand to the rest of the market.

Third, business environment and customer analysis.

1. Industry analysis

"Jade Bird Flower Shop of Geological University" website is a vertical website for 6.5 million college students launched by college students, so the target consumers are college students. In addition to the main station of Wuhan Geo University, the website has sub-stations in colleges and universities in Hubei Province. Therefore, the tentative target consumer groups are mainly college students in Hubei Province, and the market will gradually expand in the future. Taking China Geo University as an example, there are nearly 20,000 students of all kinds and nearly 200,000 target consumers in eight schools. The latest statistics show that there are about 6.5 million college students in China, which is a huge market, and considering that students will graduate in the future.

2. Analysis of survey results

The company focuses on the customer analysis of Wuhan college students, mainly using questionnaire survey (see annex 1 for the questionnaire) and individual interviews. This time, we sent out 50 questionnaires and collected 37. Due to the limited time, the number of questionnaires is small, but it still reflects the consumer psychology and needs to some extent:

(1) has obvious curiosity, has convergence in innovation, and listens to the introduction of classmates or friends to produce purchase behavior;

⑵ The purchase behavior is basically emotional, but it is rational due to the influence of its own economic income, so generally choose varieties with lower prices but stronger romantic colors;

(3) College students have no fixed purchase pattern, and their purchase behavior is often random;

(4) Strong ability to accept and absorb new things, pursuing fashion and advocating individuality;

5. The factors influencing product purchase are: price, variety, packaging, service, etc.

[6] The purchase behavior is very festive, generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.

3. Target customer analysis

College students generally don't ask about the price, but from the point of view of online orders, the price is mainly in the middle range. In the number of orders, they are more inclined to express their feelings, such as most orders 1 (you are the only one for me), 3 (I love you), 19 (I have been on the road for a long time), 2 1 (like) and so on. On Teachers' Day, flowers are often ordered according to the class size. General packaging tends to be high-grade and personalized, which requires higher quality of flowers, such as not fading.

2. Marketing strategy analysis

2. 1 brand strategy

At the beginning of website construction, we attached great importance to brand. In brand packaging, the artist, based on detailed market research and bold prediction, adopts a design scheme combining dynamic and static pages, carefully plans visual images and text fonts, and strives for unique innovation.

2.2 Price strategy

Jade bird online flower shop strives for perfection in raw materials, packaging and service, and strives to give customers maximum enjoyment and psychological satisfaction. Take the price route and quality route simultaneously to meet the needs of consumers at different levels.

2.3 Promotion strategy

(1) publicity strategy

Make use of school radio stations, newspaper columns and publicity columns for free publicity, make use of the information flow advantages of the website itself for publicity, highlight the image, establish good relations with major newspapers, local radio stations and TV stations, and adopt a strategic model of mutual benefit and win-win.

(2) service.

The service of the online flower shop must be first-class. For the distribution team, as long as there is an order, it must be delivered on time according to the order requirements, and it is a smiling service.

In terms of after-sales service, the customer service department is responsible for the following ways:

① Call to thank you or send an email to remind you of the service, and send e-cards to customers on major holidays.

(2) unconditionally accept customer returns and concentrate customer complaints.

(3) set up a consumer questionnaire, with gifts, to grasp the first-hand information of consumer demand.

④ Customers who order for the first time will receive vases with flowers and enjoy preferential prices, and enjoy membership prices after becoming members.

⑤ Hold member salons online or offline from time to time to exchange information, communicate feelings and answer questions that customers are most interested in.

⑥ Establish customer database files. When customers repeat orders, just enter their names and other customer information will be automatically transferred to the system.

2.4 Channel construction

At present, online flower shops mainly establish business relations with first-class wholesalers. When choosing a wholesaler, we will generally examine its business performance, reputation, cooperative attitude, timely delivery, etc., and ask the wholesaler to have several marketing outlets in different areas of the same city to facilitate the university distributors to pick up flowers on the spot. Usually sign cooperation agreements with wholesalers to reach an agreement on issues such as price and product quality.

3. Online flower shop strategy implementation

1. Market scope selection: During the investment period, only the west campus of China Geo University, where the main website is located, will be selected as the pilot market. The market capacity of this region is more than 3,000 people, which is representative. The pilot period is one and a half months. After the model is successful, it is popularized in substation in the form of asp. First, it will be put into trial operation in the other seven substations that have been built, and then it will be extended to other markets after three to six months of operation.

2. Focus on promoting customers. The target audience is mainly students. They are interested in fashion and tend to lead the trend. For engineering students with strong logical thinking, we use the early audience to spread and achieve the publicity effect.

3. For on-site promotion, September 8 and September 9 are selected as the key promotion dates, before which leaflets will be distributed to the student dormitory. The publicity contents include:

(1) Hang a uniform color banner, which is located on the main road of the campus. The number is 3-5, with the theme of "Jade Bird Flower Shop" website and "Grand Launch of Campus Flower Shop".

(2) Set up a publicity platform near the entrance of the dormitory and canteen in the campus with a large flow of people, and put in 3-5 microcomputers, which can be queried and ordered online; Put up a publicity board, introduce the contents of the flower shop in detail, put up real flowers, and publicize the distribution of gifts on the same day.

(3) Please ask the school radio station to broadcast the publicity materials drawn up by the propaganda department of Jade Bird Flower Shop every morning, afternoon and evening for several days.

(4) In order to create an atmosphere, arrange two ladies to wear ribbons printed with the website of Jade Bird Flower Shop to explain and organize a lucky draw. Winners can order flowers below 20 yuan on site, and the website will pay the fee.

5] On the day of publicity, please invite the media related to the school to report on the spot, such as Wuhan Evening News and local TV stations.

V. Prediction and analysis of marketing effect

1. Turnover income

According to the investigation and analysis, we can predict that the daily sales will exceed 1000 yuan on major holidays.

2. Payment method

According to relevant materials, online payment will reach 20%. We are actively contacting China Merchants Bank and other financial institutions to establish business cooperation and promote online payment.

3. Ordering method

E-mail order, directly enter the "Jade Bird Flower Shop" website campus flower shop to order, telephone order. In addition, we also focus on short message subscription which is popular among students.

4. Customer characteristics

Younger, 100% are young people, mainly boys; They have high reputation, high cultural quality and no bad debts.

5. Consumption characteristics

Flowers below 60 yuan are the most popular.

6. Information infrastructure

The company's website mainly exists in the form of virtual host, and the company does not need hardware facilities with information for the time being. For the development of information software and website construction, the company will recruit students with good computer skills and members with professional knowledge in this field to accomplish it together. Although b2c websites can achieve zero inventory in theory, it is very difficult to do so in reality.

Six, flower shop operating cost estimation

1. principle

Use every penny on the cutting edge and give full play to the value of every penny.

2. Initial investment

During this period, the funds are mainly used for outsourcing the whole network service (virtual host), product procurement, system development and maintenance, pre-publicity and logistics distribution. It is estimated that it will cost about 20,000 yuan. It takes about one month from the establishment of the website to the normal operation of the website.

3. Second-stage investment

At this stage, our service will spread to universities and Wuhan urban area, and the service content will be greatly expanded and the service quality will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.

Seven, the system development plan

1. System development plan

According to the lack of funds in the early days of the company's establishment and the actual situation of our development team, we decided to choose the way of virtual hosting to establish our company's website. Of course, with the expansion of business and abundant funds, we will consider setting up our own website. After the system is formed, the company will conduct real-time testing step by step according to the predetermined system functional requirements. The completeness of the system is undoubtedly a process of testing, perfecting, retesting and perfecting until the system functions meet the company's expected requirements.

2. System logic scheme

System logic scheme is the overall framework to realize the business objectives, strategies and methods of electronic mall. The following six modules are explained in combination with the actual situation of our company: system business activity flow, system overall logical structure, system data distribution, information processing module and security control module.

Eight. Project overview

1. Investigation on the completion of major work

To understand the real needs of college students' friends, the company made an overall plan from the aspects of achieving goals, operating mechanism and project strategy. In addition, in terms of system development scheme, the company also combined with the actual situation in China, referred to a large number of documents about website services, and combined with the knowledge of e-commerce learned in class, made a suitable website operation process and design process, as well as a suitable system logic scheme for our company.

Most importantly, in view of the current situation that the flower market meets the special requirements of college students and friends, we have designed a series of service products ourselves, such as ordering flowers by SMS, attaching greeting cards, sending messages by phone, etc., and set reasonable prices. At the same time, we also set up a forum, which not only meets the actual needs of young students, but also meets the needs of consumers of different ages in society.

2. Shortcomings and difficulties

Because our enterprise has just started planning, there is a serious shortage of funds, and because of the tight time, the whole planning is inevitably lacking, but we will try our best to enrich and improve it. In terms of website design and production, we have great difficulties in website design because our team members don't know enough about this knowledge. However, through our joint efforts and cooperation, the website of Jade Bird Flower Shop has begun to take shape, giving people the hand of roses and leaving fragrance. We believe that this website will be further improved in future efforts.

Syb Business Plan Template (2)

I. Market analysis

For a long time, due to the low living standard, domestic residents rarely consume small household appliances with "kitchen" and "bathroom" as the main service objects. According to statistics, there are only three or four kinds of small household appliances in cities and towns in China, while the statistics in Europe and America are as high as 37 kinds. According to statistics, at least 2.6 million families move into new houses in China every year. With the improvement of people's living standards, the increasing attention to "kitchen" and "bathroom", and the accelerated popularization and upgrading of small household appliances, it will certainly hatch an amazing market driving force, and the market development prospects of small household appliances are very broad. In the next two to three years, China's small household appliances industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.

At present, there are only two kinds of small household appliances for bathroom heating: Yuba and heater. At present, there are 376 enterprises producing yuba in China, and the domestic sales volume of 200/kloc-0 is expected to be 4 million units, 5.5 million units in 2002 and 7 million units in 2003, with sales exceeding 65.438 billion yuan. Among urban families, the ownership rate of Yuba is less than15% (in 2004), and the recognition rate of domestic consumers to Yuba is 82%, so the market space is huge.

Yuba occupies an absolute advantage in bathroom heating equipment, among which Aopu's sales in 2004 was 260 million yuan, ranking first in the market. At present, the manufacturers of Yuba and heaters are mostly concentrated in Zhejiang and Guangdong, but most of them are small factories, mostly imitation or OEM production, and their self-development ability is not strong.

In the Yangtze River valley of our country, most houses have no heating, so bathing in winter has always been a big problem. Although there are yuba and heaters, people expect a simple and effective heating appliance. According to my investigation, people's impression of this product is still good, and the market potential is huge.

Compared with Yuba and heater market, the sales market of this product is at least 50-65.438+0 billion yuan.

We can take advantage of patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.

Second, our goal.

Our goal is to follow the example in 2006, enter the market and develop agents at or above the prefecture level 10- 15, with sales of more than 2 million, 5 million in 2007 and 20 million in 2008, and the profit rate will remain at 30%-50%.

Third, the use of funds.

Because this product has never been on the market before, the preliminary cost of sample trial production and mold development is relatively large, estimated at10-150,000 yuan;

Various certificates, licenses and trademarks: 50,000 yuan;

Company formation, related office supplies procurement, personnel recruitment, company website, etc. : 65438+ ten thousand yuan;

Rent, utilities and personnel salary (half a year): 1.5 million yuan;

Exhibition, advertising fee: 6,543,800 yuan;

Cost of small batch production (5000 tablets): 200,000-250,000 yuan;

Working capital: 200,000 yuan.

Total: 6,543,800 yuan+0,000 yuan.

Fourth, product cost and profit analysis

In order to save costs and reduce investment risks, early small batch production was mainly outsourced, and production equipment was not purchased for the time being. This product mainly includes: barrel body, cover, heating plate, leakage protector, dry-burning protector, switch, steam regulating plate, base and sealing ring. Among them, the heating plate 7-8 yuan, the leakage protector 12 yuan, the dry-burning protector 1.5 yuan, the switch 0.5 yuan, and the rest are plastic parts at the price of 15 yuan. In addition, the total cost of product packaging, wiring screws and freight is below that of 40 yuan. The wholesale price is tentatively set in 80 yuan, and each Maori 40 yuan. It is estimated that the investment can be recovered in two years, with a slight profit. (The above data are the spare parts dealers under investigation, which may float downwards. )

Verb (abbreviation of verb) sales prospect

At present, there is no similar product on the market, and the sales pressure of the product is relatively small. It is suggested to use the ready-made sales network of electrical wholesalers around the country to carry out agent sales. At present, we have contacted a number of businesses and initially reached a sales intention.

Intransitive verb cooperation plan

This patent project is a non-service invention, and the patent right belongs to the individual. The specific mode of cooperation shall be decided by both parties through consultation.

Seven, raw material supply plan

Can be produced outside, no special requirements.

Eight. The future of the project

Because this product is easy to manufacture and the threshold is not high, it is inevitable to be copied. In addition to strengthening anti-counterfeiting efforts, constantly upgrading products is also a necessary means to expand the market. At present, two samples have been developed, and 3-5 new products will be launched next year. With the upgrading of products, we will be able to gain a firm foothold in the market.