Ten words to praise your guests

I agree with what you said above. You can’t sell clothes just by memorizing ten sentences. Let me share some of my own information with you:

Close to customers - one of the store management skills

Getting close to customers is an important step in store sales, and it is also a skilled job. . Doing this well will not only shorten the psychological distance with customers, but also facilitate transactions as quickly as possible; on the contrary, consumers may be scared away without even opening the door.

Let me share with you some basic techniques for approaching customers: The "three-meter principle" means that you can greet, smile and make eye contact with customers when they are still three meters away from you. If you don't notice this and turn your back on your customers, you're losing business every day. Therefore, shopping guides in clothing stores must learn to proactively greet customers.

Some clothing shopping guides now like to use "Please take a look" instead of "Welcome". Little did they know that the welcome message of "please take a look" just instilled in customers a subconscious feeling of "take a look and leave". Let’s use an analogy to talk about the role of the subconscious mind on people’s psychology. In the morning, when you wake up, say to yourself, "I am in a good mood today, I am a happy person. Then you may be happy all day long. This reflects the role of the subconscious on people. So, if you are used to it, Please correct your statement immediately when you say "please take a look" to customers.

I think everyone must have this experience. Sometimes when we are shopping in specialty stores or shopping malls, we will encounter some over-enthusiasm. She is a shopping guide who will greet you from afar. When you walk into her counter, she will follow you, never leaving, and start chattering about how their clothes are comfortable as a customer. A free shopping environment for them to view and choose, but indiscriminate introduction will make them feel an invisible pressure and "run away" as soon as possible. Therefore, we should avoid being "over-enthusiastic" when approaching customers. Freely selecting products does not mean ignoring customers. The key is that you need to keep an appropriate distance from customers, follow them with your eyes, and observe them. Once you find an opportunity, take action immediately. The best opportunities are as follows. Some:

1. When the customer looks at a certain product (expressing interest)

2. When the customer suddenly stops (meaning he saw "her" whom he fell in love with at first sight)

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3. When the customer carefully looks at a certain product (indicating that he has a need and wants to buy it)

4. When the customer is looking for the washing mark, label and price (indicating that he is interested and wants to know Brand, price, product ingredients)

5. When the customer looks at the product and looks around (indicating that he wants to seek help from the shopping guide)

6. When the customer takes the initiative to ask questions (indicating that the customer needs help (or introduction) After grasping the principle and finding the right time, the next step is how we should approach the customer and facilitate the transaction. 1. Question approach method

Example: Hello, what do you want. Can I help you?

This dress fits you perfectly!

What size do you wear?

You have such good taste. The latest products on the market.

2. Introduction approach method

When you see that customers are interested in a certain product, go forward and introduce the product.

Use it when introducing the product. FAB rules:

1.FEATURE characteristics (brand, style, fabric, color)

2.ADVANTANGE advantages (generous, solemn, fashionable)

3. BENEFIT benefits (comfortable, sweat-absorbent, cool) Interactive session: introduce the clothes you are wearing; introduce new arrivals, etc. (using the FAB rule)

Note: When using this method, do not ask for customers’ opinions. If the other party answers "no need" or "no trouble", it will cause an embarrassing situation.

3. Praise approach method is to praise the customer's appearance, temperament, etc. in the form of "praise" and approach. customer.

Example: Your bag is very special. Where did you buy it?

You are so energetic today.

Kids, you look so cute! (Customers with children)

As the saying goes: A kind word warms the spring, and good words are always loved by people.

Generally speaking, if you praise appropriately, customers will generally be friendly and willing to communicate with you.

1 Praise first

For example: Your dress is very nice. Get the other person interested.

2 Understand

For example: You wear clothes to attend public events and look classy, ??right? Ask him why he really wants to buy it. And see his approximate size

3 Recommendations

For example: This dress is very good! Last time I saw a little girl who wanted to buy it. It's a pity that her husband said it was too expensive and didn't buy it. I think it might grudgingly match you!

4 Accept opinions and praise them.

5 After selling the clothes, it is best to ask for the other party’s mobile phone number

For example: Our company may have some discount activities in the future, and we can notify you by text message at that time. Do you think it's good?

In the future, I will send text messages to express my blessings every holiday! And tell you that you miss him very much! Miss you Zhang San.

Let him come back to see you in the future.

4. Demonstration approach method: Use product demonstrations to show the efficacy of the product, and combine it with a certain language introduction to help customers understand and understand the product. The best demonstration is to let customers try it on. Data shows that 68% of customers will make a sale after trying it on.

Things to note when trying on clothes:

1. Take the initiative to unbutton, zipper, etc. the clothes the customer is trying on.

2. Guide customers to outside the fitting room and wait for customers to try on clothes.

3. When the customer walks out of the fitting room, tidy up for him.

4. The evaluation of the try-on effect should be sincere, and may be slightly exaggerated or complimentary.

No matter which method is used to approach customers and introduce products, shopping guides must pay attention to the following points:

1. Observe the expressions and reactions of customers.

2. Be cautious when asking questions and avoid involving personal privacy.

3. The communication distance with customers should not be too close or too far. The correct distance is about one meter inside the shoulder, which is what we usually call social distance.