How do novices open Taobao to increase traffic?

Using and mastering the following 24 online shop promotion methods is very helpful to improve Taobao shop visits and order rate. The following methods come from the experience of successful sellers of Taobao, which is easy to understand:

1, personal signature, avatar. The best place to promote Taobao shop is the forum, and the most popular is the experience talk! So how important it is to have your own unique personal signature and avatar in the forum! It is best to have a novel and unique design that can highlight the advantages of your store, so as to attract customers into the store. Everyone must work hard on signatures and avatars, and never casually! Now there are many shops on Taobao that specially design and make signatures and avatars for others. You can ask them. If it's no trouble, just do it yourself! There are many useful tutorials in the forum that can teach you how to make beautiful and unique signatures and avatars!

2. Send essence posts and replies. I don't need to say more about the role of essence posts here. Not only can you earn silver coins, but you can also double the number of people who come to the store. More importantly, we can learn more from the communication with you, so as to achieve the effect of common progress! However, it is difficult to send essence posts after all. Most people are still used to replying to posts in forums. In fact, replying to a good post can also effectively increase the number of shop views! This requires everyone to read and reply carefully. Sentences such as "support, pass by", "sit down and watch slowly" and "the landlord wrote well, hold on" are not enough to attract everyone. It is best to answer the consultation post realistically; Comfort the frustrated landlord with heart; You can put forward your own opinions on writing experience posts and share them together ... In short, you should be careful. Then enlarge the font, choose eye-catching colors, add a little expression and so on. Although it is a little troublesome, the effect will be much better than the general quick reply!

3. Shop decoration. Shop decoration is also crucial. Create a comfortable shopping environment for customers. If they are willing to stay in your store for a while, you will have a better chance of success in the transaction. The decoration should be unified and harmonious, coordinate with your own goods, and highlight your own personality. Regarding the store decoration, you can also follow the tutorial in the forum or ask others to do it. If the effect of "brightening eyes" is achieved, it will be basically OK! Designers teach you to build a first-class store (full version).

4. Name of the store. The name of the store should also pay attention to its characteristics, and it is the most important thing for people to remember! Simple and clear, let people know what you are selling at a glance. If you are a grocery store, you'd better highlight your "fist product", hehe.

5. Leave a message in someone else's shop. We can choose some diamond shops with a large number of views to leave messages, but remember not to recommend our baby too directly. We can praise other people's treasures first, and then cut to the chase, such as "My store has new things on the shelves, welcome to have a look" or "My store has also had very good activities recently ~ ~". The tone should be subtle, too direct will be disgusted, and then the fate of being deleted is inevitable.

6. Magazine promotion. Online shopping is very popular now, and correspondingly, there are also magazines specifically for online shopping. This is a publication aimed at online shoppers, and its audience can be said to be very targeted. Promotion in magazines can not only establish brand image, but also share high-quality customer resources of other stores. Moreover, high-quality magazines such as Touch and Touch also provide professional shop guidance, which is very beneficial to building high-quality shops.

7. Friendship connection. It is not known how effective this connection can be. But you still can't ignore this connection window. It is basically difficult for novice sellers to connect with diamond sellers, so Qiu Shui suggests that you choose a novice shop with great development potential and careful management to connect and make progress together. This is a good way. However, it should be noted that if the connection position of your store in other people's stores is very low, even lower than the message bar, it will greatly reduce the publicity effect of your store! Because few people will pull the page down like this.

8. Join a business alliance. Taobao has its own unique business alliance, which is the favorable backing of sellers and has great publicity. However, everyone should be careful not to join those business alliances that brush each other's credibility. This is illegal, and it is not good to be accused of reputation speculation.

9, baby keywords. Many buyers will use keywords to search for what they want. Also make good use of the baby's keywords. List the keywords related to the baby first, and then search to see which keywords are likely to be found.

10, window recommendation. You must have noticed that the closer you are to the shelf, the more you put the baby in front. So try to leave all the recommended seats to the baby. But it's best not to be in the first place, because buyers have the psychology of shopping around, and the first place may not attract attention!

1 1, recommended by the baby. Each shopkeeper has six baby recommendation positions. When buyers look at one of your baby descriptions, they will more or less notice the recommendation of the baby. We should put cost-effective and distinctive products on it to attract them to visit the store further.

12, red envelope, one yuan pat. This method is basically to lose money and earn money. But it is still helpful to increase the number of shop views.

13, wangwang setting. When setting the automatic reply of Want Want, don't just say "the owner is not here, please leave a message" and other words that have no publicity effect. You can briefly introduce some of your new or special treasures to attract customers to visit the store. You can also set the state of Want Want scrolling, so that when chatting with others, you are also promoting your own shop invisibly.

14, searching in Taobao Most people search through search engines when shopping in Taobao, and the seller's goal is to appear in the directories searched by customers as much as possible, and the better the ranking. By analyzing the search rules of search engines, it is not difficult to know how to improve the chances of buyers searching for their own stores.

First, key words. Accordingly, we should also add more keywords with high search frequency to the baby description. Of course, we must not violate the relevant regulations. Jyp seller Taobao-Taobao opens the door-online shop skill supply information

Second, the ranking and geographical characteristics cannot be changed, so we must do a good job in the article about the time and price of taking off the shelves, and ensure that our products are out of date every day, because the products that are about to be taken off the shelves will be ranked first when buyers search, and it is best to ensure that at least one product in the store is 1 yuan, because many buyers like to rank from low to high, so that the one-yuan items are ranked first, which is convenient for buyers to find and enter their stores.

15, Super Buyer Show. If your products are really good, you can encourage your old customers or your friends to show your products, and then insert links in the descriptions of related products, so that it is not illegal to advertise yourself, and the effect is good.

16, preferential information area. It is not illegal to publish your own products in the preferential information area of Alipay community, but you should pay attention to the rules before publishing. The main thing is to have product descriptions, pictures and Alipay buttons, which are easy to learn. Posting must be seen, preferential information area version rules.

17, evaluation. In fact, you can also give yourself a publicity when judging others. If you simply say "the other party is a good buyer" or "I hope to have cooperation opportunities next time", the publicity effect will not be obvious. We can add a few words at the end: "The store is new here, come and have a look at it when you are free" and "There are very good preferential activities in the store recently", so that other Taobao friends can notice it when checking the buyer's reputation.

18, release more new products. There will always be more people with new products on the shelves, and the more things in the store, the greater the chance of being noticed.

19, open more branches. If you have the strength, you can use your friend's ID card to register several accounts in Taobao as branches of your own store, and link back to the head office to increase the number of views! But you can't operate the same goods, otherwise Taobao will be punished!

20. Go to other websites to open a shop. If you can, you can also open a shop on other shopping websites and introduce others back to Taobao's head office, but it is very difficult.

2 1, advertising space If you have a lot of silver coins, buy an advertising space, so you don't have to worry about the number of views. How does Xixi earn silver coins? There are several ways:

A, send original good posts, and there will be 10 silver coins after refining. If the post becomes a shopping guide, there will also be 10 silver coins;

B, participate in various activities organized by various forums in Taobao community (often with large silver coins);

C. write a shopping guide. The shopping guide approved by Xiao Er will be rewarded with 10 silver coin.

D, activity posts, once the activity (topic) is initiated, the number of replies exceeds 50 pages. Reward 50 silver coins, and reward 1 silver coin per page. There is no silver coin reward under 50 pages.

One: recommended location of community home page picture:

The snapping time starts from 13: 00 pm, and there are 50 silver coins in one place, with a quantity of 8.

Two: the text recommendation on the left side of the forum:

The snapping time starts from 16: 00 pm, and there are 20 silver coins in one position, and the number is adjusted from each forum 10 to 20.

Three: recommended location of the station letter:

The snapping time starts at 2 1: 00 pm, and each place has 30 silver coins, the number is 10.

You can click on the "book advertising space" in the middle of the bottom of the community homepage to apply.

22, friend propaganda In daily life, it is also important to use the propaganda of relatives and friends. At least let them know what you sell on which website, so the news will spread.

23. QQ and UC are used for promotion, and QQ is the best, because everyone knows that QQ has launched QQ-Zone, which is equivalent to a personal website. If you have 100 QQ friends, at least 100 people know which website you bought things from? Hehe, that's good. You can also join QQ group and make friends with them. Never sell your products directly! Never! ! Otherwise, you may be kicked by them! !