Main responsibilities of e-commerce operation manager 5

Tmall Operations Manager is responsible for product network channel positioning, pricing and market research. The following are the five main responsibilities of the e-commerce operation manager that I have carefully arranged for you.

Tisch

Responsibilities:

1, responsible for daily activity planning, brand promotion and online marketing;

2. Be responsible for making store operation and sales plans, achieving store sales targets, and making promotion measures according to sales targets to increase the visits of stores and products;

3. Evaluate the promotion effect, and analyze the data such as visits and conversion rates of shops and products;

4, can effectively obtain market and industry information, use background data collection tools for data collection and analysis, and provide effective solutions;

5. Collect, evaluate and analyze the data of competitors' websites of similar products;

6, responsible for the use of various promotional activities and marketing planning, to achieve diversification, content and brand management of commodity promotion;

7. Responsible for daily communication with brands and category II.

Requirements:

1, more than 3 years experience in operating Taobao/Tmall online stores;

2. Familiar with Tmall's operating environment and trading rules, proficient in Tmall marketing, and familiar with users' shopping habits and shopping psychology;

3. Rich experience in Tmall store marketing promotion activities;

4. Have strong communication and coordination skills and teamwork spirit, and can develop together with the company for a long time;

5. Working experience in cosmetics industry and e-commerce background is preferred.

extreme

accountability

1, responsible for the overall planning, establishment, marketing and promotion of online stores in Tmall Mall;

2. Responsible for all kinds of promotion and marketing planning of Tmall Mall online store to realize diversified, content-based and brand-based management of commodity promotion;

3. Be fully responsible for the store operation management and personnel organization structure of Tmall Mall;

4. Conduct professional data analysis on the IP, PV, sales volume, bounce rate, geographical distribution and conversion rate of online stores in Tmall Mall, and collect, evaluate and analyze the data of competitors' websites at ordinary times;

5. Be responsible for product analysis (commodity pricing, determination of main products, analysis of sales), product sales (commodity shelves, commodity sales, and cooperation with promotion and publicity), product promotion (planning activity plans, implementing promotion activities, and assisting in promotion and publicity), product editing, product summary and archiving;

6. Make monthly sales targets, plan and implement activities, etc.

qualified

1, college degree or above, more than three years working experience as an operation manager of Tmall Mall. As the main operation trader, electrical Tmall stores are preferred;

2. Familiar with Taobao operation rules, familiar with network operation processes, and proficient in Taobao promotion tools such as taobao guest training, taobao guest, and diamond exhibition;

3. Familiar with brand building, with the concept of integrating resources and innovating management;

4. Have a keen sense of business and market, and define the market positioning. Proficient in data analysis of e-commerce stores and grasp the rhythm of product sales;

5. Quality and ability, good management ability, team coordination ability, strong planning ability, strong execution ability, strong ability to analyze and solve problems, passion and enterprising spirit, and dare to take responsibility.

Tisso

Responsibilities:

1. Plan and promote the operation strategy, process and plan of a certain brand lighting category of e-commerce, and organize and coordinate all departments of the company to implement and complete the operation indicators;

2. Be responsible for the operation and management of Tmall flagship store, carry out daily maintenance of the store, and monitor and analyze data (such as marketing, trading, customer relationship, inventory, etc.). ), track and evaluate the promotion effect, and submit the statistical analysis report of the promotion effect and the feasible improvement plan.

3. Organize, plan and review the strategies, promotion plans and related budgets of market activities such as products, marketing, media operation and market research, organize and integrate relevant resources to promote the implementation of the plan, and supervise the implementation effect;

4. Be good at summarizing customers' shopping psychology, tapping brand support points, and using various platform tools to increase customers' viscosity;

5. Make professional data analysis on the IP, PV, sales volume, bounce rate, geographical distribution and conversion rate of online stores, and collect, evaluate and analyze the data of competitors' websites at ordinary times;

6. Understand the needs of customers in the industry and the explosive products of competitors, and improve and optimize the existing products in the store, including the details page and product portfolio;

7. Familiar with Taobao search rules and ranking skills, store-wide SEO optimization, baby title optimization, do a good job in Taobao marketing tools research, optimize the ranking of stores and commodities, and propose and implement application programs;

8. Manage and train departmental staff, and establish and develop excellent e-commerce operation teams.

Requirements:

1, college degree or above, major in e-commerce and marketing;

At least 2.2 years experience in overall operation and management of Tmall, with annual sales of not less than 5,000 W. Experience in operation and management of home improvement, home furnishing, lamps and other industries is preferred;

3. Strong logical thinking, research and data analysis skills, and strong communication and coordination skills;

4. Strong sense of responsibility, result-oriented, team spirit, overall awareness, sense of responsibility and initiative, and can actively cooperate with the planning, adjustment and implementation of the company's strategy.

Article 4

Responsibilities:

1, responsible for coordinating the overall planning, marketing, promotion and customer relationship management of Libai Tmall Store;

2. Be responsible for decomposing the overall goal of the store and formulating the overall strategy of the store; Formulate monthly sales tasks and service level improvement targets, and complete monthly store promotion budget; Lead TP team to achieve store sales target;

3. Be responsible for docking the brand and Tmall, establish a good relationship with the platform, and strive for sales resources for the store;

4. Coordinate the daily operation and management of the store's daily revision planning, shelving, promotion, sales and after-sales service; Optimize product keywords, inventory and product line; Familiar with Tmall's operation process and trading rules, pay attention to relevant announcements, and adjust the store strategy in time;

5. Be responsible for planning the store promotion plan, implementing and cooperating with Tmall's official marketing activities, pushing the TP team to achieve the expected sales target and improving the activity ROI.

6, responsible for collecting market and industry information, timely product analysis; Apply Tmall marketing tools to study, optimize the ranking of stores and commodities, put forward application schemes, increase the traffic into stores, and improve the click rate, page views and conversion rate.

Qualifications:

1, bachelor degree or above, more than 3 years experience in Tmall store operation; At least 2 years management experience in store manager or e-commerce team;

2. Strong data analysis ability, able to formulate various store reports, independently complete store analysis, and be good at digging up problems and pain points;

3. Be familiar with Taobao promotion tools and skillfully use marketing tools such as through train and diamond booth;

4. Good planning ability, able to complete the planning and follow-up of daily activities of the store.

chapter five

Responsibilities:

1. Maintenance and management of daily operation of Tmall store;

2. Marketing and activity planning of Tmall stores, skillfully using various marketing tools of Tmall to promote products and stores;

3. Shop product category ranking optimization, title optimization, baby and shop traffic introduction, product conversion rate improvement, data research and statistics;

4, data analysis, to create explosive experience;

5. Skillfully use Tmall promotion and marketing tools, and make statistics, analysis, evaluation and adjustment of marketing effects;

6. Shop activity registration and follow-up, to understand the traffic points and activity registration of Tmall channels;

7. Make and complete the sales plan and lead the team to achieve the sales performance target.

Requirements:

1. More than two years experience in the operation of cosmetics Tmall store, with daily successful operation experience of the store;

2. Familiar with the operation process and rules of e-commerce platform;