Hot pot restaurant Children’s Day activity plan

In order to ensure that things or work are carried out smoothly and successfully, it is often necessary to carry out detailed plan preparations in advance. A plan is a written plan, which is the details, steps, etc. of specific action implementation methods. So what issues need to be paid attention to when formulating a plan? Below is a collection of activity plans for hot pot restaurants for Children’s Day. You are welcome to read them. I hope you all like them. Hot pot restaurant Children’s Day activity plan 1

1. Activity theme

Pure fragrance can be smelled, health can be seen - xx (store name) celebrates the festival and welcomes New Year’s Day

2. In-store decoration

For decorations, you can choose some Chinese knots, traditional window grilles, etc. and stick them in a prominent position in the store to show a festive atmosphere.

Employee clothing. During the New Year’s Day, employees can also dress to suit the festive atmosphere. Female employees can wear red cheongsam and other ethnic costumes to enhance the New Year atmosphere.

3. Time Arrangement

In principle, the planning plan for the overall event should be formulated before December, leaving enough time for execution and allowing time to deal with any problems if they arise. Modify the response. A schedule is provided for reference only.

1) Develop a specific layout plan and publicity plan from December 1st to 8th;

2) Determine the drinks and menu for the event from December 5th to 15th;

3) Approved cultural programs from December 5th to 15th;

4) Christmas decorations and arrangements from December 15th to 20th;

5) On December 23, make all preparations for Christmas activities and determine the person in charge of each link;

6) From December 26 to December 30, New Year’s Day decorations and arrangements;

7) On December 31st, Qian will make all preparations for the New Year’s Day activities and determine the person in charge of each link.

IV. Poster design

Whether it is Christmas or New Year's Day, the restaurant needs to decide on the theme poster according to the style of its own store to highlight the characteristics of the store. And it should be eye-catching and placed in the most conspicuous position of the restaurant:

Generally speaking, the style is required to match. For example, a more traditional Chinese restaurant can choose to incorporate Western elements while displaying the characteristics of the restaurant during Christmas. , a design method that combines Chinese and Western styles; during New Year's Day, festive elements can be added to the antique atmosphere of the restaurant; and for emerging fashionable restaurants, whether it is Christmas or New Year's Day, some comparisons can be added to posters and leaflets Lively illustrations, use brighter colors; if it is a high-end Western-style restaurant or cafe, then posters and leaflets can highlight Western traditions during Christmas, and some elements with Chinese characteristics can be added during New Year's Day.

5. Advertising

1. Internet publicity: The Internet has become the mainstream of today's era, so Weibo, WeChat public accounts, etc. were used to publish the event on the Internet. From the promotion of the event to the conduct of the event, taking photos and publishing them on the website to promote the event, and selecting lucky fans to participate for free to attract public attention, Weibo and WeChat marketing must be in place;

　2 . Group buying promotion: In recent years, group buying, an emerging consumption model on the Internet, has suddenly emerged. Many young fashionistas will also choose group buying as a preferential way to consume. In this advertising campaign, you might as well add a group buying model to attract mass consumption;

3. Create a Christmas or New Year’s atmosphere through store decoration. During Christmas, you can use Christmas trees, Christmas hats, etc. Attract consumers to the store in a conspicuous place outdoors;

4. Make festive promotional display stands and roll-up banners for publicity;

5. Make electronic screens to promote our Christmas to new and old customers New Year's Day activities;

6. SMS promotion: Send Christmas and New Year's blessing text messages to existing new and old customers in groups to promote holiday promotions.

6. Activity Arrangement

1. Set a theme

Set a theme for this event, such as "Merry Christmas, enjoy delicious food", "Celebrate "New Year's Day, xx restaurant will be with you" and so on;

2. Set up a special cultural wall "Celebrating Christmas and welcoming the New Year"

On one side of the restaurant lobby, a specially made "Celebrating Christmas" The special cultural wall "Welcoming the New Year" is used to decorate the festive atmosphere of the hotel restaurant in this special way. The entire cultural wall is filled with snowflake pendants, Santa Claus statues, golden garlands, small stars, etc. Employees write their own words on the cultural wall Customers can also write their own messages on Christmas blessings and New Year's expectations. The active cultural atmosphere makes everyone more confident when the New Year arrives.

7. Special New Year’s Day Activities

1. Add the activity of “distributing red envelopes”, and the red envelopes can be given as vouchers for our store.

2. Set up a lottery session

3. Special food:

4. New Year’s Day food activities

5. Develop a “New Year’s package” ", a certain discount will be given when ordering a set meal.

6. Each table can get a special snack of the restaurant during New Year's Day

7. Add the name of New Year's special dishes to highlight the festive atmosphere

8. Copywriting

During New Year’s Day, Western restaurants and cafes can incorporate some traditional Chinese elements, while Chinese tea restaurants and traditional-style restaurants can use traditional Chinese poetry and culture to do some promotion.

9. Background music Hot pot restaurant Children’s Day activity plan 2

The bleak business of hot pot in summer has become a stumbling block for investing in hot pot or hot pot restaurants. The hot summer has become the evil star of xx hot pot and hot pot restaurants that are currently operating. How to operate hot pot in summer? Where is the road?

1. Free beer

Summer, hot summer. Cold beer, just thinking about it makes me feel like a volcano erupting and raining heavily from the sky. My heart felt cool. Beer is chilled in advance and unlimited supply. Some people may think that they will lose money, but it turns out that it is equivalent to a 20% discount on all single purchases. When I was the general manager of Chongqing Qilong Hot Pot, this marketing strategy was adopted for the direct-operated stores in Chongqing. Not only did it earn a lot of popularity, it also made a lot of money. With facts as the basis, no one has any doubts.

Finally, just hearing that beer is free is enough to attract attention. It's you, why don't you go?

2. Adding fire to the fire strategy

Since everyone thinks that eating hot pot will make you get angry, we might as well come up with a strategy of adding fire to the fire. This is also one of the marketing strategies, and the actual method of operation is the theme marketing campaign of "If you get angry, you will become even more popular!" "Pie in the sky, hot pot for free."

Activity rules:

(1) Customers who come to dine every day will have the opportunity to get a free order at one table.

(2) If your restaurant has 68 tables, place 68 ping pong balls in the lottery box. One of the balls is free.

(3) During the peak operating period, for example, at 8pm, when the guest occupancy rate is high, the guests who are seated will be billed.

(4) Go to the table and let the guests draw prizes. If they get the free table tennis ball, all the consumption before setting up the tent will be paid by the store. Even if the customer spends 20xx yuan, as long as he is so lucky and courageous.

This strategy is to add fuel to the fire and create a beautiful yearning that people want to be popular. The key point is to create this kind of atmosphere and use the interactive atmosphere to transfer people's other expectations for fire. At the same time, this marketing strategy is also in line with the Chinese people's gambling psychology of buying lottery tickets. If I get rid of the bill, I'm lucky, just like winning the lottery jackpot; if I don't win, then it doesn't matter to me. Anyway, I spent it myself.

3. Other marketing strategies

(1) Free ice cream.

(2) Free herbal tea.

(3) Free mung bean soup.

And other, but small strategic marketing activities should not be used alone. Use it in conjunction with other large-scale promotional activities to increase customers' image of us. Hot pot restaurant June 1st activity plan 3

The Spring Festival is the busiest time for dining, but there is one category that may not have it so well, and that is hot pot restaurants. Although people like to go to restaurants and hotels to order reunion dinners during the Spring Festival, but hot pot The category is the least popular. Usually during the three days of New Year's Eve, the business of hot pot restaurants is not very good. Business is not good, so you have to do promotions. If the promotions are done well, many customers will come back to patronize your restaurant. Below is a Spring Festival marketing plan for a self-service hotpot restaurant for your reference.

Activity theme: Focus on launching "38 yuan self-service hot pot per person"

Activity time: January 28th to February 19th

Activity content introduction :

1. This event is mainly held during the Spring Festival, and it is estimated that there will be a large number of people. In order to save costs and facilitate operation, but also to better attract customers. The specific time to enjoy the discount is from 9:00 to 2:00 every day and from 5:00 to 9:00 in the evening.

2. The all-you-can-eat food in this event is limited to the hot pot ingredients placed on the booth, and guests will be charged for the food they order. The restaurant will ensure that the self-service hotpot ingredients provided are fresh and complete.

3. The soup base of the self-service hot pot is not within the scope of the activity. The soup base chosen by the customer will be charged separately at the original price.

4. Each customer who enjoys the 38 yuan discount can receive the restaurant’s special herbal tea for free, which can clear away heat and detoxify.

5. Guests who enjoy discounts must cherish food and not waste it arbitrarily. If there is a large amount of food left in the pot by checkout time, additional charges will apply. The fee ranges from 10 yuan to 100 yuan, calculated based on the amount of residual food.

6. In order to ensure that every guest can enjoy the discount, the buffet dining time is limited to no more than 3 hours, otherwise an additional 10 yuan per hour will be charged.

7. Dining food must be taken by the guests themselves, and the service staff must not be called to get the food. Except for additional fees.

8. Our store offers special discounts to every guest. Every guest who comes to our store to eat hot pot can receive a free plate of exquisite dumplings. Buffet diners can take it home with them.

Execution details:

1. This event is the first attempt since the second anniversary of the store’s opening, and it is of great significance. Director Zhang from the floor is responsible for all executions.

2. Clearly inform all service staff, kitchen staff, and administrative staff of the event about the event. The key point is that service staff must abide by event rules and are not allowed to take food from self-service guests. To avoid disputes when guests have leftover food. In addition, we must also pay attention to the quality of service and not neglect guests.

3. The kitchen manager should supervise the quality of the self-service food and put the food into storage in time after the event to keep it fresh and reduce the consumption of the event.

4. The responsible manager Zhang must record and analyze the guests who enjoyed the self-service that day, modify the plan in a timely manner, and submit it to the manager for approval.

5. The planners are responsible for event promotion and materials.

Materials required for the event:

1. A horizontal cloth about 10 meters long and 22 centimeters wide, hung above the main entrance of the restaurant during the event, with "" written in yellow on a red background. The flattest in the city, 38 yuan per person for all-you-can-eat hot pot."

2. A one-meter-high display stand with a piece of red paper affixed with the words "Welcome to enjoy the self-service hot pot" written in gold.

Hot Pot Restaurant June 1st Activity Plan 4

1. Purpose

We already know the strategy of attacking competitors. By attacking competing brands, we have already occupied a very good position in the newly opened stores. Advantages, but for competitors that have been operating successfully for a period of time, our early attacks cannot directly affect our turnover, so we need this supplementary plan to seize and reduce the market of some competitors, and at the same time achieve the goal of attacking competitors. purpose.

2. Preparations before snatching

Before any activity is carried out, a single store should conduct a preliminary investigation of competitors in the business district and separate the main competitors and secondary competitors. The investigation of main competitors includes: decoration positioning grade, food price positioning, competitors' selling points, service quality, sanitation, etc., operation process, turnover, attendance rate, advertising strategy, promotion strategy, etc. Analyze the results of such market research and formulate our snatching plan.

3. Due to different brands and regional differences, the headquarters only provides a few typical examples and does not intend to make detailed implementation details. The focus is to spread an idea and hope that individual stores will have their own implementation details. Plans and strategies.

IV. Competition strategy

1. Decoration positioning of a single store

1. The decoration style of a single store follows the headquarters standard, that is, it has a distinctive personality , and can highlight the cultural atmosphere. (High-end stores include plaques, poems, calligraphy and paintings, reliefs, etc.)

2. The decorative materials and construction techniques should not be too rough.

3. Large-scale and high-end single stores are relatively competitive. A VIP room can be set up in the private room of a single store (gold or silverware can be considered for utensils) to attract established customers, and at the same time it can play a role Advertising effect, creating influence in the industry.

4. Single stores with an area of ??more than 800 square meters can consider adding a bandstand: ① folk music performances (guzheng, dulcimer, erhu, etc.); ② fashion model performances and singer singing to increase the atmosphere and stabilize the customer base.

二GT; Price positioning

Price is the most sensitive adjustment lever. Our individual stores should position their prices based on their own circumstances. Our pricing standards do not refer to secondary competitors. Mainly refer to the main competitors of the same grade. The price is slightly lower than that of such competitors. It must not be higher than the competitors or carry out special sales on the main products. (Other price differences are basically the same) be superior to the competitors in terms of service or preferential measures.

Three gt: Analyze the strengths and weaknesses of competitors.

We analyze the advantages and disadvantages of competitors in the business district from two aspects: important factors and non-important factors. Important factors such as: environment, sanitation, dishes, services, etc. Non-important factors mainly refer to supplementary and auxiliary measures, such as some non-significant preferential measures; among many important factors, our competitors already have them (the difference in price is our appeal point), so our detailed rules must be Find the competitor's shortcomings among non-important factors (auxiliary factors), such as whether the competitor has parking lots and car wash services; the variety of snacks, whether there are foods that children and women like; whether there are vehicles for group transportation; whether there are Green plants; extension of services; whether there are congratulations and gifts; ingenuity of small gifts, etc.

In order to equip our single store managers with a concept and implementation ideas, the following is a brief introduction to the theory of a "quadrant analysis model". I hope that the theory conveyed by the headquarters can provide inspiration to our single store managers. .

Repair area advantage area advantage area: (high importance) is the advantage of a single store and needs to be maintained.

Opportunity Zone, Maintenance Zone, Repair Zone: (High importance) Single stores perform relatively poorly in this area and need to focus on repair and improvement.

Opportunity Zone: (low importance) Single store performance in this aspect is relatively poor.

Consumers and competitors, including our single store, have ignored it. Our single store can Explore opportunities in this area to understand the satisfaction level of our customer base and attract potential customers.

Maintenance area: (low importance) Single stores perform relatively well in this regard. It has little practical significance for a single store and does not require much effort.