Top cocktail party summary and resumption planning

This is Brother Chun's 60th reading note.

Read the world, write about yourself, drink and love life.

Reading is input, and notes ar

Top cocktail party summary and resumption planning

This is Brother Chun's 60th reading note.

Read the world, write about yourself, drink and love life.

Reading is input, and notes are output. After buying a lot of books, I read a third of them, but I never feel guilty, because even if I get an opinion from reading a book, recording it is a gain, not a waste of time.

Just reading in rows will make you happy.

I was most afraid of a situation, and finally I found that I had read so many books, but I didn't really drink a glass of wine to get more.

In contrast, I still like the state of drinking.

The aroma of wine is in a beautiful chaotic state?

Like the human eye.

So all the pictures in this article are like this.

We hold cocktail parties two or three times a month, and hold activities such as Lafite, Song, Lion and Dragon Boat? Bai Fei? Pontisha? Duke Horn's longevity? Small-scale peasant champagne and other cocktail parties, today's writing is a personal summary of the cocktail party process, I hope friends can give more suggestions.

Write in front

A firm cabernet sauvignon.

First of all, we should formulate a principle that the implementation cost of reception can be covered by tickets as much as possible, which means that reception can at least not lose money.

Then from the company level, let's talk about the purpose first, about two, one is to do exposure, drainage and product construction, and the other is to make profits, sign sales and book.

We must first make sure that we want more, and then we can move on to the next step, otherwise the focus will eventually be confused. You can have both fame and fortune, but you must ensure enough energy and team support.

For example, there is no purchase after the pre-sales tasting. At this time, we have to understand that this party is doing exposure, so the turnover data is the second consideration. When the purpose is to sell rather than buy, this should be analyzed in detail.

Ok, the following is a summary of the reception process.

Sauvignon blanc

1. Communication with wineries

1 Confirm the winery guests.

It takes about one year in advance to make an appointment with some famous villages. At this time, it is very important to confirm the names and responsible persons of the guests repeatedly, which is very important in future publicity.

2 determine the time

Many winery owners or winemakers will have a short time, so it is necessary to finalize the time and arrange the reception according to this time.

Do you need to pick up the plane?

Generally speaking, the guests of wineries don't know Chinese, so it is necessary to arrange for colleagues who can speak English to meet them at the airport.

4 book a hotel

Wineries, especially big-name wineries, have their own preferences for accommodation. The accommodation standards here should be clearly communicated, and it is best to choose a hotel close to the reception site.

Do you need an interpreter?

The China office manager of a famous winery can also be an interpreter himself. But many wineries still need translators from their own companies.

Six dollars for drinks

It is necessary to discuss with the winery who will provide wine tasting. If the winery is responsible, it needs to send samples in advance and arrange special personnel to follow up. If our company provides wine tasting, lock in funds to prevent scenes where there is no wine available at the reception.

Dark black Pi Nuo

Second, determine the purpose.

1? Expose the name, company brand and wine brand

When we decide to do corporate brand exposure, we should pay more attention to self-media communication in the design process, and the key elements in the follow-up should focus on design.

2? Profit, increase sales

When we decide to do sales, the final signing of this reception should be carefully prepared for customers.

Melancholy riesling

Three major theme planning

We need to discuss this point more and ask two questions.

The first question is: There are many activities all over the country every day. Why do customers come to our reception? Instead of going to cocktail parties in other countries, this issue is very important, which can make us fundamentally think about what kind of cocktail parties we should hold and what kind of cocktail parties customers want. When we think, even if the action is deformed during execution, we will ensure that there will be no deviation in the general direction.

Therefore, on the level of wine, whether we are vertical tasting or parallel tasting, variety comparison or small white class, it must be very accurate. So the customer knows what he will get.

The second question is: What else can we convey besides the wine itself? Cocktail party is a face-to-face contact between people. In the face of such complicated and three-dimensional willfulness, it would be too thin if our focus is only on wine.

Some top cocktail parties. People who can participate are already at a high level. If he is satisfied, we must make a fuss at a higher level and expect to resonate at the spiritual level.

Therefore, if we hold a reception and just taste the xx reception, it will be too casual. Obviously, the organizer didn't spend the energy to carve the reception.

Bright chardonnay

As for how to determine the theme of planning? There are two key points here.

1 Dig deep into the winery and do background information statistics.

Going deep into the winery is to collect all the information of the winery, including online (domestic online wine search, but also going over the wall to find the information of your own winery) and paper (the office needs to keep all kinds of wine books, and domestic translation is sometimes unreliable, which requires a large number of books to cross-compare).

2 Refine the theme.

The so-called theme refinement is to come from the reception but higher than the reception, because wine itself has a very advanced life connection. Dry just writing cocktail tasting, so that the cocktail party that could have been full of imagination lost a lot of elegance!

3 brainstorming.

People's energy is limited. At this time, it is necessary to carefully study the background information of wine tasting, hold a brainstorming meeting, and everyone will express their opinions and collide with each other. In the meeting, we should think romantically and boldly, and don't refuse any proposal. The scope of discussion is the theme of the reception, the form of the reception and the main points that need attention.

Among them, art, music, philosophy and literature are all good starting points.

For example, our Margaux entered a new era, spring blossoms | Infinite Art and Wine Sharing Meeting, Bright Night-Five Famous Villages 1982 Vertical Tasting Meeting, Crossing the Ocean to See You-Dragon Boat Super Second Class Tasting Meeting, and wholeheartedly First Class Garden all follow this principle.

As for the key points, we should let customers feel our intentions and try to see and smell the five senses respectively. Our Dragon Boat Tasting started with a song "Crossing the Ocean to See You", and the effect was very good.

In short, what we want to convey to the audience is that this is not only a reception, but also a special life experience.

Wan Wen de le mei

Four? Cocktail party pricing

At this time, it is necessary to calculate the tickets for reception, which probably involves the following elements.

1 wine cost

The financial department should carefully calculate the cost of the samples provided by the winery and the samples provided by itself.

2 Food and beverage costs

According to the level of reception, we should determine the corresponding meal label. If we hold a white course in our own place, some cheese nuts will do. If it is a high-level tasting, such as Bulgari Hotel in a gorgeous hotel, you need to determine the venue, meal label and menu with the hotel department (how to design the menu will be discussed in the next chapter)

3 Employee commission

In order to promote the sales of tickets, it is necessary to set an appropriate employee commission. We can't save money in this respect, so the account should be calculated like this. The link for new customers to attend cocktail parties is very strong and can be used for strong follow-up sales. This is an economical and efficient open source method.

4 Partner sharing

Some regular partners should also calculate the commission in advance.

5 Other expenses

The above is the important part, and of course there are flower arranging expenses, taxi expenses, equipment transportation expenses, etc. It is good for the financial department to make an estimate in advance.

These parts can be calculated to determine the fare.

There is a very important point here. When determining the single ticket price, the preferential prices of the two peers should also be determined together. Let's see, in fact, customers like to travel in pairs. Why not give a little discount and try to get a new customer?

Of course, there are also early bird prices and airborne prices. There are many theme exhibitions here, but the company rarely uses them for cocktail parties.

Enthusiastic Silas

5. Determine the basic information of reception.

1 time and place

Determine the basic reception time. Generally, it is suggested that the reception time should be on Friday and Saturday night (it will not delay the work on weekdays), and it should be later in summer, 19: 00-2 1: 30, and earlier in winter. Two and a half hours is appropriate.

2? number of people

According to the host's field control ability and alcohol consumption, 12 is best. The host can't control too many people Another point is that the cost of wine will skyrocket. 65,438+02 people will taste 65,438+0 bottles of wine. When there are 65,438+05 people, it is necessary to open an extra bottle of wine. Therefore, it is necessary to balance this point.

3? winelist

The wine list design should be clear whether it is parallel or vertical, and the wine tasting order is very important. Here, the sommelier's cognitive ability of wine types is tested.

3 menu

Pay attention to the collocation of table wine. It is best for sommeliers and chefs to have sufficient communication to ensure that each dish should match each wine. This order cannot be reversed. In short, wine is the protagonist. Sum up experience, don't serve too much, and set the plate delicately!

After all the above information is confirmed, the basic information of the reception can be formed, and all subsequent copywriting, posters and invitations should be based on this information.

Wine is like this. You can't always see the whole face clearly.

The following is the basic information of our Lafite reception last month.

Theme: "Starry Sky" 82 Nights: Parallel Tasting Dinner in Five Famous Villages

Time: 20654381Sunday, 28th October +08( 19:00-2 1:30).

Venue: Shu Qi Alcohol Factory, No.32 Beibingmusi Hutong, Dongcheng District, Beijing.

Cost: 9999 yuan/person (including dinner) Seats: 12 people.

Consultation: Kong Chun 138 1054? 8897?

Tasting list:

White wine from Margaux winery?

1982 Lafite Winery Lafite Winery

1982 latour Authentic latour Winery

1982 Margo

1982 Mouton Authentic Mouton Rothschild Castle

1982 Obiang authentic Shang Briant winery

1982 Paterson authentic Pederscrow winery

Each grape variety has its own characteristics.

Integration will be a wonderful "balance" and "richness"

That's the summary.

The next article is about the pre-reception materials and publicity preparation.

It's really late autumn

Dear friends, put on more clothes and remember to look at the golden ginkgo, which is very beautiful.