How do enterprises do SMS marketing well?

First of all, we must tap the pain points of overseas users: overseas enterprises must not blindly write some content when editing international short messages, which will not only lead to inaccurate content conveyed by overseas enterprises, but also waste promotion costs. When writing and promoting international short messages, we must dig deep into the pain points of overseas users in international short messages, stimulate the needs of overseas users, and let overseas users recognize the claims of overseas enterprises. This is an important step to gain recognition from overseas users for overseas enterprises.

The second is to express the uniqueness of products: overseas enterprises must introduce products in SMS promotion, but not simply throw out product functions and other content, but analyze what is the biggest feature of products and what problems overseas users can solve. Stimulate the needs of overseas users from the characteristics of products, the content does not need too much, but it needs to be strong!

The third is that short messages are launched around overseas users, which stimulates their desire to buy: when writing international short messages, overseas enterprises must think from the perspective of overseas users. If overseas enterprises always think from their own perspective, the promotion effect will not be very good. Overseas enterprises think from the perspective of overseas users and feel their consumption psychology, so that they can have a * * * voice, so that overseas users will be more willing to read the copy written by overseas enterprises, the opening rate will be higher and the marketing effect will be better!

Finally, the urgency of time is emphasized: no matter what activities are launched by overseas enterprises, there must be time limit, otherwise overseas users will feel that the activities are far away and will not cherish every opportunity of the activities. At this time, overseas enterprises can add words such as 100 users only or the last day of activities to the content, so as to create a sense of urgency for overseas users and promote their transaction efficiency.