What are the six ways of digital marketing?

The six ways of digital marketing include search engine optimization, search engine marketing, content marketing, social media marketing, e-mail marketing and mobile marketing.

1, search engine optimization: by optimizing the content and structure of the website, the ranking of enterprises in search engines will be improved and more potential customers will be attracted. SEO includes keyword optimization, high-quality content creation, internal and external chain optimization and other technical means to improve website traffic and conversion rate.

2, search engine marketing: through paid advertising, to achieve higher exposure in the search engine results page. Mainly includes pay-per-click advertising, display advertising and so on. Can be accurately delivered according to factors such as keywords and audience behavior.

3. Content marketing: By creating and distributing valuable, relevant and coherent content, we can attract and retain a clear audience and ultimately promote profitable customer behavior. Content marketing includes blog articles, videos, pictures, infographics and other forms.

4. Social media marketing: use social media platform to promote products and brands, establish interaction and trust with users, and thus improve the visibility and sales of enterprises.

E-mail marketing: Promote products or services by sending e-mails, maintain relationships with potential customers, and encourage them to take action. E-mail marketing can be used to send newsletters, promotions, customer care and other information.

6. Mobile marketing: marketing activities for mobile device users, including mobile applications, SMS marketing, mobile advertising, etc. With the popularity of smart phones, mobile marketing has become more and more important, and enterprises can improve brand awareness and sales performance through mobile marketing.

Advantages of digital marketing:

1, lower cost: the cost of publishing information on the internet is limited. By selling products directly to consumers, the distribution link can be shortened, and anyone who publishes information can obtain it independently, which can broaden the sales scope, thus saving the promotion cost, thus reducing the cost and making the products more competitive in price.

2. Spread faster and wider: At present, almost everyone has a mobile phone, everyone can surf the Internet, and everyone can play WeChat, Weibo, headlines, short videos, nails and popular apps. Then digital marketing with the help of social media platform and network platform is aimed at a very wide audience.

3. More accurate marketing methods: Different enterprises and brands have their own unique target customers. By establishing an official WeChat account, potential customers of their own brands can be gathered together, so that every digital marketing can accurately target these customers who may buy their own products.

4. More personalized marketing services: Digital marketing is different. Can provide personalized products according to customer needs, track customers' sales habits and hobbies, and recommend related products. It is a humanized marketing model.