Smart private domain marketing, what should I do?

In many operations, he mistakenly thinks that "discounting" and "selling coupons" are all about private domain operations, but in fact, this is only a means of private domain operations, not an end. There are so many operators in the market, so how should he play private domain with a good operation and a smart user operation? First, we are very good at labeling. As we all know, labeling is a very important basic work for users' refined operation. When users come in, we will label users based on their "channels", "product consumption characteristics", "crowd portraits" and "consumption power" to provide a foundation for our subsequent refined operation. So this action is basic, but many people will do it once in a while on a whim. Second, the development of the user's life cycle, he will mistakenly think that "discounting" and "selling coupons" are the whole of private domain operation. In fact, this is only a means of private domain operation rather than an end. The purpose is to continuously extend the consumer life cycle of the user, and train him from a shallow customer to a customer who buys a membership card and a stored-value card. It is necessary to increase the unit price of the customer step by step to maximize the "long-term consumption", but some operators only do short-term activities, or they only go out through short-term activities, and there is no thinking of long-term user operations. Therefore, a good operation needs to be refined and have a long-term perspective. Third, a good private domain operation can't be completely mechanized and become a publishing platform for advertisements. Instead, it should fully combine the characteristics of the brand and the characteristics of people to make what you do very human and more story-like. And this is what a good private domain operator should consider. Private domain marketing is becoming more and more important for the refined operation of brand users and the digitalization and experience of store channels. How to build a three-dimensional private domain traffic pool and a big data BI-driven decision engine through SCRM to empower enterprises to improve sales efficiency will be the key to the success of enterprises in the future. This is the end of sharing. If you have any questions about the article, you can trust me privately. Reply to me "666" by private message, and you can also get "VIP information exclusive to private domain"