Model house planning scheme

Selection of model house planning scheme

In order to ensure the smooth development of work or things, it is often necessary to make plans in advance. Plans are written plans and detailed rules and steps of specific actions. What are the characteristics of an excellent scheme? The following is a set of model housing planning schemes that I have compiled for you. Welcome to study and reference, I hope it will help you.

Model houses are the supporting facilities of commercial housing, and they are also the reference examples for buyers to understand the whole property. Model house is the face of a real estate, and its quality directly affects the sales of the house. According to the feedback from sales staff, more and more interested customers want to inspect the real estate on the spot. This is a challenge for this project and a good opportunity to promote it. Therefore, we must do a good job in this model house, and strive to make customers feel the value of Jiatian International Plaza on the basis of realizing customers' demand for viewing houses, and urge customers to buy houses and publicize them.

I. Purpose

1. Invite interested customers to the event site intensively, deepen customers' understanding of the project, establish customers' confidence in Jiatian, and boost customers' determination to buy Jiatian.

2. Create a platform for further communication between customers and salespeople, enhance feelings and enhance salespeople's knowledge and understanding of customers.

3. Through the feedback of visiting customers, understand the needs of target customers, and provide a basis for the later sales and construction of the project.

4. Take this activity as a propaganda means to convey sincerity, attract attention, establish word of mouth and win customer recognition.

5. Find problems in time through activities and solve problems in time.

2. Time: the end of July (9: 00 a.m.-7: 00 p.m.) (personally, I don't think the time should be too long, just two days).

Third, the location:

Four. Invited persons:

1. Customers interested in buying a house

2. Hesitant customers

3. Customers who intend to patronize all the time

4. Intentional customers who are not present (telephone expansion, telephone consultation, some old office customers, etc. )

5. Media

Verb (abbreviation for verb) Activity theme:

Forms and contents of intransitive verb activities;

This activity should create a relaxed and comfortable atmosphere in the form of tea party, which is convenient for sales staff to communicate well with customers. Introduce XX Group in the form of big screen video at the event site.

1, organize a small exhibition of tea art, and put together ten famous Chinese teas (West Lake Longjing, Dongting Biluochun (East and West Mountain in Suzhou Dongting), Huangshan Mao Feng, Lushan Yunwu Tea, Luan Guapian, Junshan Yinzhen, Xinyang Maojian Tea, Wuyi Rock Tea, Anxi Tieguanyin Tea and Qimen Black Tea) for customers to taste.

2. Tea with classical and modern musical instruments (guzheng and piano).

3. Play a promotional film about XX International Plaza in the multimedia room.

4. Both the event site and the marketing center prepared drinks and cakes for customers to enjoy.

5. Ask customers to fill in the feedback form.

6. Give gifts to visiting customers; Give interested customers a certain discount.

Seven. Site layout

Eight. Activity flow:

1, on the first day of the opening of the model house, strive for more customers, hold a small opening ceremony in the marketing center, and the chief project leader will make a speech to announce the opening of the model house.

2. Customers enter the viewing channel from the marketing center and enter the model room by elevator. In this process, they must be accompanied by sales staff to explain the project.

3. After watching the model house, go back to the marketing center to have tea and listen to music.

4. Sales personnel count customer feedback.

Nine. Site and materials

Outside the sales department: Rainbow Gate-"Board house is open, XX has made an appointment"

Gas column-"the right time, the right place and the right people, XX dedication"

Marketing center: sign-in desk, display board, poster,

Model room: exhibition boards, posters,

X. invitation:

1, telephone invitation:

2. SMS invitation:

XI。 Personnel arrangement:

Twelve. Gift (discount):

Thirteen. Cost:

Fourteen Post-publicity

Fifteen. Attached Table: Statistical Table of Customer Opinions.

Remarks: The key to the success of this activity lies in the decoration of the model house. If we can do the model house well, we will be half successful. What customers care about is not how the salesperson explains it, but what they see and feel with their own eyes. We need to show these things to our customers.

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