Summary of double eleven activities

Summary of Double Eleven Activities (6 general articles)

After an interesting activity, we absorbed a lot of new knowledge. It's time to write a summary and record it all. Many people have a headache about how to write a wonderful activity summary. The following is a summary of the Double Eleven activities I collected for you (6 general articles). Welcome to share.

Summary of Double Eleven activities 1 1. Job description: Double Eleven, doing pre-sales customer service in cdd. After preliminary training, I probably understood the rules of Tmall and some matters that customer service staff should pay attention to. We started our own work, and the supervisor divided us into several groups, and each group leader was responsible. I am in the seventh group, and there are eight members. Of course, in the first group, we must help each other When diverting, some customer service staff receive more customers, and our other members will share them accordingly when they are busy. Our main job is to answer all kinds of information about goods from customers. The most frequently asked questions are size and delivery, but there are also some tricky questions. At this time, test our patience and endurance.

Second, experience: customer service is a service person, so we must have the concept of customer first. Respect customers and try to meet their requirements. I think doing customer service is good exercise. First of all, as a customer service, we should have a sense of intimacy, which tests our expressive ability. It is very important to speak politely and kindly. Then you must have good endurance, because there are many unreasonable customers. At this time, it is necessary to have patience and good endurance and maintain a good customer service quality. Customers are unreasonable, and we can't argue with them. Finally, as a customer service, you should have good eloquence and explain the advantages of goods to customers in appropriate language in order to sell more goods.

Third, suggestion: because I have had online shopping experience before, plus this customer service experience. I think a good Tmall customer service should be responsible for the goods purchased by every customer, and ensure that customers can buy satisfactory goods and get good service. I think it is very important for customers to have a pleasant shopping process.

Double Eleven activities summary 2 First: the skeleton is weakened, the overall layout is mixed, there is no sudden theme content, and the main products are not prominent.

The theme page is too confusing. When you enter a public institution, shouldn't you show all the products of the public institution? It should be clearly divided and arranged according to the institutions of each province. The classification is clear. When customers come into our store, several books are all black. A special page is about these 9 babies, friends, how are we doing?

Second: the hot-selling baby is not outstanding. We are all selling new products at a discount. We didn't collect customers' collections and add them to the shopping cart. Why can other stores place so many orders within one minute of opening? Because they collected in advance and joined the shopping cart; Take the category of teacher qualification certificate as an example. The best-selling product, the provincial teacher qualification certificate, was not displayed or placed in a conspicuous place.

Third: there are many preparations and heavy workload. Judging from today's sales, income is not directly proportional to pay.

We will probably make formal preparations from 1 65438+1October1,destroy all the previous things and start a new set of templates and new details page classification. For example, when we talk about the electronic version of the donated materials, we don't know whether they have all been deleted and made a new set; Re-create the details page originally classified according to the national examination level and provincial examination level. When customers need it, there is no way to send electronic gifts; When customers enter and click on the details page, they will all link to the home page. In terms of time and mood, customers' shopping experience is very different, and their value is seriously frustrated. Originally, online shopping was a hassle, and it was a very long process from preparing for the exam to ordering shopping. If we are confused, we can only let him leave early. I can't tell them apart, and I don't know which store I'm in. I can only leave with a sigh, but I can't enjoy shopping, and my heart is blocked.

Fourth: the inventory is unclear, and there is no bottom in my heart. I didn't sort out the old customers in advance. Those are for SMS notification and those are for active activation.

Inventory has no bottom, why not do a good job with a bottom? Isn't there a lot of inventory for teacher qualification certificate and teacher recruitment, bank recruitment, second construction and first construction? We lack a time for communication and coordination, just like a dull boy, swaggering to participate in activities. It took three men two and a half hours to break through 1000 yuan. I'm sorry. I'm sorry about what Mr. Joe and Manager Wei expect of us.

Fifth: there is no test, there are false links, and the price is chaotic. 14 yuan is one or two? There are only two builders.

Sixth: To sum up, we are a team without standards, a team without responsibility and a team without responsibility. How can such a team do a good job?

Summary of Double Eleven Activities 3 First, basic data:

(1) PC side.

Second, the problems existing in the activities:

(1) products:

1. The products are messy and unsystematic, with poor matching and inaccurate basic information, which leads to poor joint sales effect, difficult customer selection and low customer unit price.

2. The product inventory information is inaccurate and the inventory data is not updated in time, which leads to frequent changes in the activity content.

3. The product price is chaotic, which leads to the conflict between the double 1 1 promotion price and the daily promotion price, which leads to customers' doubts, affects customers' trust and makes customer service more difficult.

4. The product price system is not perfect, and there are no corresponding standards, data archiving and accounting standards for cost price, daily promotion price and double 1 1 promotion price.

(ii) Operation and promotion:

The products of the previous activities changed greatly, which led to the unstable content of the activities, frequent changes and more questions from customers.

Double Eleven Activities Summary 4 Pre-preparation:

1, pre-sale

One of the pioneering works of this year's Double Eleven is to start pre-sale as early as June 5 10. Tmall officials did not give the specific data of this pre-sale, probably because the data is not as good as191100,000. However, the pre-sale has made a meaningful guidance for the product selection planning in the early period of the Double Eleven, which greatly improved the efficiency of stocking, system and warehousing.

2. Timing

This year's Double Eleven just happened to be the weekend. This condition alone can double last year's sales under the same circumstances. It's perfect to put the shopping spree on the weekend. When the number of people on the street decreased significantly over the weekend, we should know how many people flocked to Tmall for their recent consumption!

3. The ubiquitous Tmall

When grandparents call to ask if they want to buy something on the Double Eleven, you will know how much advertising Tmall has invested this time. Counting the hard and wide and related resource replacement, it is estimated that Tmall has invested at least 1 billion in this double eleven.

4. Pre-recharge

This year, the frequency of Alipay's pre-recharge publicity has greatly increased. Judging from the situation mentioned by friends in related posts, the proportion of Alipay pre-recharge this year should be very high. The resulting fast payment experience not only makes the buyer's consumption desire more irresistible, but also locks in most people who want to spend at this moment, greatly improving the payment success rate.

24-hour carnival

When more than 200 million users flock to Tmall, in about 30 minutes, 654.38 billion yuan will gather at the other end of Alipay through the mouse, and you can know that this time is destined to be a moment to create history:

70 minutes-2 billion;

8 hours 16 minutes-5 billion!

13 hours 18 minutes-more than 10 billion!

End of 24 hours-finally stop at 19 1 100 million.

Among them, there are 3 businesses with sales exceeding 100 million.

More than 50 million sales-18;

Sales exceed100,000-227;

5 million 1 ten thousand -50 1 2580.

After zero, when the excited champagne is photographed as generate in office buildings in different cities, and when Amoy brands, traditional brands and international brands join hands to dance Jiangnan style, we can think that we have reached the depths of the online shopping era, and new commercial forces will rise by relying on the Internet!

Summary of Double Eleven Activities 5 In order to welcome the Double Eleven, our store held a small promotion. With the correct deployment and support of the company's leaders, this activity has achieved good results and expanded the popularity of 2688 Mall in Qinyuan to a certain extent, but there are still some shortcomings. The promotion activities are summarized as follows:

There is insufficient publicity and preparation in the early stage of the activity, and the number and variety of products participating in the day's activity are small, the number of purchases is small and the funds are limited. The expected results have not been achieved, the purchase volume of best-selling products is underestimated, some products have been sold out, and the site selection has not been selected. Personally, with such a good policy, the first activity should choose a crowded and prosperous area, and engage in a slightly larger activity with clearly classified products. It has a great impact on consumers in terms of vision and mentality, and it has become an instant hit. Leave a good reference for our future activities.

Seasonal products sell well, and some goods are not in place in time, resulting in some sales losses. This is worthy of our deep thought and review. Our lack of manpower is also the reason why our activities have not been fully exerted. The activity gained popularity, but it still failed to achieve the expected results.

Sales situation

The purchase of goods in this activity store is about 1 10,000 yuan, and the inventory in the store was less than 4,000 yuan before. During the activity, Coffey razors, Wen Biquan's boxes and self-heating products in winter all sold well. On the first day of the activity, the sales amount was 1.723 yuan, and on the second day, the sales amount reached 334 1 yuan, which was the best day of the activity. On the third day, due to the industrial and commercial inspection at noon, I had to clean up the tent outside in the afternoon, but the overall sales were still good, with sales reaching 2585 yuan. The activity lasted for three days, and there was also a live sale of 7649 yuan.

In short, any work should be constantly summarized and reviewed in order to do the next work well. We hope the company can give us more help and support in the future. With our continuous efforts, I believe that 2688 will come to by going up one flight of stairs in the future and become a leader in the field of e-commerce.

Summary of Double Eleven Activities 6 In the preliminary preparation, we trained and mobilized the staff on the first floor in advance, requiring all brands to put marketable products on the shelves in time, downloading Wushang.com APP for all employees, registering Wushang.com accounts, and training Wushang.com's ordering process in detail, so that the front-line staff can independently operate online transactions and communicate with relevant departments, and make the best preparations in advance.

In terms of activity organization, we drew lessons from the experience of last year's activities, defined the division of labor, optimized the process, and separated the order area from the card exchange area. In the order area, salespeople and customers operate online orders independently, and other staff assist and guide unfamiliar customers to complete the order process, while the card changing area is independent and only does card changing work, which greatly improves the efficiency of card changing through regional division. There was no long queue of customers on the day of the event.

In creating the atmosphere, we displayed the computers in the ordering area and the card changing area in a unified style, which fully created a good activity atmosphere.

However, these activities also reflect some shortcomings:

First, the professionalism of the staff is not enough. Although we organized the pre-training for the staff of the promotion class before the activity, there are still some problems in the actual operation process, such as unskilled online operation and irregular card replacement.

Second, the salesperson's invoicing is not standardized, and problems such as failure to issue sales orders as required, commodity coding, and price filling errors have all occurred, which has affected the efficiency of document checking and transportation.

Third, Wu Shang. Com's mobile phone client is not perfect, so it is impossible to judge the store intuitively when selecting goods, which leads to the customer's mistake in placing an order, buying cosmetics from other stores and needing to go through the refund formalities later.

Fourth, the problem of self-delivery of goods has not been solved. The online e-voucher of 100 yuan donated in this activity needs 200 yuan to reduce 100 yuan. So many customers place orders at the counter to pick up the goods directly, and the prices of the goods they buy are all in the early 200 s. However, our in-store express delivery is 298 packages, and the postage is not enough. Many customers have complained about this. Therefore, our department temporarily adjusted the package policy to 200 packages.

In view of the above problems, our department will constantly improve the workflow in the later activities, and actively contact e-commerce to solve the background setting problem, in order to provide customers with a better shopping experience.