Classification of alliance marketing

Alliance is mainly divided into three parts: advertisers, alliance members and alliance marketing platform. In the early days, the alliance mainly promoted its own products. Since the first commercial online advertisement 1997 appeared on Chinabyte website in March, online advertisements have developed rapidly in China. China's earliest alliance must have been abroad. Needless to say, it was the time when the Internet made dollars. I don't know which was the first specific alliance advertisement, but when the alliance advertisement began to rise on a large scale in China, it was the advertisement of TOM SMS Alliance, which really brought benefits to many SOHO people. Later, countless short message alliances, text chain alliances, that is, click alliances, and then more and more alliances appeared.

There are several kinds of alliances: ① Alliances that mainly promote their own products, namely Jinshan Alliance, Maopu Alliance and Qihoo Alliance, mainly promote their own products. This kind of alliance promotion is because their products are to expand the market, so some problems will appear in the early stage because of the inaccurate experience, analysis and grasp of cheating, the distribution of price system and the company's profits. For example, in the early days of Jinshan, the actual installation effect of click advertisements of drug tyrants was not good, so it was replaced by installation fees. At the time of initial installation fee, the effect of active users is not good, so we only cooperate with some websites. Maopu and Qihoo are similar. The code design problems and price problems in the early stage led to a sharp drop in the price and click-through rate in the later stage. This kind of alliance is worth joining in the early stage, because the income is really good, and in the later stage. ......

(2) focus on promoting other people's products rather than making their own products. This alliance generally stands in the middle and changes with the market. I hope that customers will have good results and thus have a stable source of income. I hope that the webmaster will have good income and long-term cooperation, so it is a matter of chicken or egg first. The alliance needs a group of salespeople to talk about advertisers, and a group of marketers to contact webmasters and put advertising codes, which is suitable for some websites with poor sales ability. When the website is not growing, we can put in alliance advertisements to stabilize part of our income and focus on developing the website bigger, so that we can have a good price to support sales staff to talk with advertisers. The disadvantage of this alliance is that if customers refuse to pay because of any problems in the effect, then the alliance will face a problem of protecting the reputation of webmaster settlement and not protecting the interests of webmaster settlement. And if the code is targeted, it will not automatically change the code of other advertisements, so the webmaster needs to pay attention to the alliance dynamics and take the time to change the code.

(3) They have their own products and alliances, but they still rely on other people's alliances to promote them, such as Baidu, Sina, Sohu, Yahoo and Kingsoft. They have their own alliance, which is also promoted in other alliances. This alliance has a lot of investment and cost, but the income of webmasters is generally not ideal and they are hungry. Because of their large area, the income of a single user will be less, and any product and alliance will have a trade-off value.

(4) I have my own products, I also have alliances, and I also promote customers' advertisements. This kind of alliance will also promote other people's products when it is mainly or supplemented by promoting itself. When the benefits are good, this alliance mainly promotes other people's products to ensure income, and when it is not good, it pushes its own products to ensure that the webmaster has advertisements. Of course, the promotion price of your own products is definitely cheaper than that of customers, otherwise no one will advertise to customers.

If there are good advertisements, such code is still worth investing. There are few such alliances. I remember which one, but I can't remember which one.

There are conflicts and cooperation between alliances, because there are endless advertising spaces on the website, and there are more than one place where advertisements can be placed, so there will not be only one alliance, and eggs will not be put in one basket. Many people think that making alliances is very profitable, so they all want to open alliances. If you want to start an alliance, you must first know whether you want to start an alliance for the purpose of making money or for your career. Does the alliance make money? People who have done it are very clear and understand. People who haven't done it don't believe it and don't understand why. There are many alliances, where there is competition, there will be differences, and there will be good and bad to jointly cultivate the market.