What are the ways of publicity and advertising?

1, using newspapers, periodicals, books, catalogues, etc. Publish advertisements;

2, the use of radio, television, movies, videos, slides and other advertising;

3, the use of streets, squares, airports, stations, docks and other buildings or spaces set up signs, neon lights, electronic display boards, windows, light boxes, walls and other advertisements;

4. Use theaters, stadiums (gymnasiums), cultural centers, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places to set up and post advertisements inside and outside;

5. Use vehicles such as cars, boats and planes to set up, draw and post advertisements;

6. Mail all kinds of advertising materials through the post office;

7. Use gifts to advertise;

8. Use of online mail, banners, etc. For advertising, a database marketing.

9. Call center, a kind of database marketing.

10, advertising by SMS and MMS, a database marketing.

1 1. Use other media and forms to publish, play, set up and post advertisements.

Extended data:

Budget calculation:

The consideration of different situations constitutes different choices for advertising, and the advertising scientist Hasbert House lists four commonly used methods:

(1) percentage method:

Calculate advertising expenses according to a certain proportion of sales or surplus in a certain period.

When the sales volume is taken as the standard, it can be calculated according to the average total sales volume of the previous year or the past few years and then according to the predicted total sales volume of the next year. When the surplus balance is taken as the standard, the calculation method is based on the average gross profit of the previous year or calendar year, and then on the scheduled profit of the next year.

(2) Sales unit method:

Take a certain quantity of a commodity or a box of similar commodities as a unit, and multiply the advertising fee of this unit by the sales quantity to calculate.

For example, the advertising fee for each can is 10 yuan. If you sell 10000 boxes a year, then the annual advertising fee is 10 yuan x10000 boxes = 100000 yuan.

(3) Mail order:

According to the inquiry price of specific advertisements and the number of subscribers, the advertising effect is calculated, the reasonable relationship between advertising fee and advertising effect is found, and the advertising funds are determined by induction. Example: unit advertising fee catalogue printing fee+sales letter printing fee+postage Number of products sold With the figure of unit advertising fee, we can calculate how much advertising fee is needed for a certain amount of sales.

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