SMS advertising policy

As the illegal sale of SMS sending equipment is on the rise, the content of SMS sent by criminals includes not only the sale of fake invoices, but also the sale of contraband such as counterfeit money. In the special rectification action, the administrative departments for industry and commerce at all levels should organize law enforcement forces to conduct a comprehensive inventory of the electronic product market, the communication product market, the mobile phone card sales market and the surrounding mobile vendors' business premises.

As well as illegal advertisements issued by enterprises and individuals identified by relevant departments as illegally producing and selling SMS mass sending equipment, they should be investigated and dealt with according to law; It is necessary to highlight the investigation and handling of major cases, trace the clues of important cases to the source, and effectively destroy the manufacturing and selling dens; Suspected of a crime, should be promptly transferred to the public security organs for investigation; If it is difficult to identify the SMS group sending equipment, please ask the communication management department to identify it in time. It is necessary to rectify the mass SMS business and comprehensively clean up the sending of spam messages, which can be used for publicity. Don't send illegal information. According to the law, sending illegal information is a crime.

Comprehensively clean up and rectify the spam problem of SMS ports such as industrial applications; Comprehensively clean up and rectify the problem of spam messages accessing SP and telephone voice stations; Improve the user complaint handling mechanism; Provide anti-spam SMS related services and software download services as soon as possible.

Measures should be taken to strengthen the monitoring and management of abnormal group texting during normal rest, especially during sleep; It is necessary to establish a harassment-free shielding mechanism for user complaints as soon as possible to ensure that the complained users are no longer harassed by spam messages sent by the same mobile phone number or business port; It is necessary to provide mobile phone users with services such as SMS firewall as soon as possible, and give users the function of choosing their own mobile phone numbers that they are willing or unwilling to receive SMS; It is necessary to provide users with the download service of anti-spam SMS software for mobile terminals as soon as possible.

On February 2, 2065438, the Legislative Affairs Office of the State Council publicly solicited opinions on the Advertising Law of People's Republic of China (PRC) (Revised Draft) (draft for comments). The exposure draft clearly states that no organization or individual may send advertisements to its fixed telephone, mobile phone or personal e-mail address without the consent or request of the parties concerned, or if the parties explicitly refuse.

The exposure draft consists of 6 chapters and 75 articles. The main contents are: improving the definition of advertising and expanding the scope of adjustment; Supplement and improve the advertising guide; Strictly regulate advertising activities; Clearly define the concept and manifestation of false advertising; Strengthen supervision and management in various ways; Improve the operability and deterrence of administrative punishment.