Telephone marketing skills of loan officers

When 95% of credit managers do telemarketing, the opening remarks will be: "Hello, I am XXX of XXX Company. What does our company specialize in? Have you considered XXX recently? " Next, I will bring you the telemarketing skills of loan officers, hoping to help you.

Generally, after receiving such opening remarks, the other party will reply "No need for the time being, thank you!" , and then hang up.

At this time, no amount of telemarketing skills are useless. If your pronunciation and intonation are wrong, the other party will let 360 directly pull you black, so the opening remarks of telemarketing are very important. What can I do to keep the customer on the line?

Move 1: Free gift and phone bill.

Everyone likes to be given, not to be promoted. If you tell the customer that there are free things for him, I think the chances of the customer hanging up on you will be much lower.

The credit manager can start the telemarketing like this: "Hello, Mr. XXX, I am calling you today mainly to give you a free' inside information on how to get a loan within two days without mortgage'. What is your QQ mailbox? I'll send it to you.

You can also tell the other party to introduce a friend's loan and successfully send the phone bill! If the customer introduces a friend to a successful loan, the call fee of 200-300 yuan is well worth your commission.

If you are such an opening remark, give things to customers for free at the beginning, and customers don't need to spend any money, then a large proportion of customers will not refuse you.

In our free materials, we listed your products, and we can also list some benefits of your products and customer testimony. If your product is really good, it is possible that customers will contact you after reading it. Most importantly, we must reach the customer's mailbox. With email, we can keep track of the customer's movements at any time, so he will become your customer sooner or later.

The second measure: lock unwanted users.

Suggestion 1: (This scenario is when the customer has no loan demand, if there are normal telephone consultation steps) S: Hello, sir, we handle unsecured credit loan service here. Do you have any capital demand in the near future? C: No (not yet) S: Do you have any friends in need? C: I have no idea. Well, I'll send you a message. You can keep my number. If you or your friends need it in the future, you can contact me at any time. My last name is X.

Move 3: How to call an old customer

Suggested speech 2: (This scene is an old customer or guarantor, etc. A: Hello, XX, this is Xiao Liu from XX Company. How is your business recently? B: Ah, business has been bad recently. A: Then I'll check with our customers to see if they are engaged in this industry and ask for you. Thank you! A: If you have relatives and friends who need to borrow money, please recommend Yixin. The recommendation was successful, and we still have gifts for you.

"proposal"

The sales hours are 10: 00 am to 12: 00 pm, 14: 00 pm to 17: 30 pm, and 19: 30 pm to 2100 pm.

(Customers are relatively idle at the above time, which contributes to the quality of telemarketing. )

Precautions for making phone calls:

In the process of telemarketing, add a title, with a light tone and a soft voice, and try to keep the customer's number. If you meet a customer with a bad attitude, remember not to argue with the customer. Try not to sell electricity on weekends (especially in the morning). Receiving this kind of call on weekend morning will make customers feel disgusted, so it is very important to choose the right time for telemarketing. When you meet interested customers, send text messages. In addition to stating the company and your name in the short message, the most important thing is to remind the customer to save the number.