Try to analyze what online marketing strategies are used in Taobao Double 1 1 activities, and what is the effect?

The late income of Taobao Double Eleven should be far more than that. Why is the marketing of Taobao Double Eleven so successful? First of all, as the leader of e-commerce, Taobao Tmall has an understandable geographical advantage. Secondly, when the time is chosen at11Singles' Day, it is easier to generate a kind of * * * abuse and publicity benefits in the group. With the right time, location and people, the most important thing is the marketing strategy. Good marketing strategy can get twice the result with half the effort. These combinations constitute the great success of Taobao. So what are the good marketing strategies? Take Taobao Double Eleven as an example, mainly from the following aspects.

A variety of marketing methods * * * work together

Taobao has a variety of marketing methods. Preheating through advertising, Weibo marketing, red envelope delivery and other all-round integrated marketing. At the same time, not only Tmall and Taobao officially do marketing, but all brands in its market are doing it and actively promoting it through advertisements, short messages, Weibo and forums.

Hot topic of viral marketing

Using the topic for viral marketing, more people began to follow suit, and people began to spontaneously promote Tmall.

The preferential information is touching.

All kinds of discount information seized the gimmick of Taobao Singles Day, 50% discount promotion, 10 billion coupons collection, etc., which laid the foundation for attracting young people to participate in crazy buying.

Red envelope extraction activities set off a new hot spot.

People are greedy for small things and cheap things. Don't get something for nothing. Free red envelopes can let more people participate, and red envelopes can let more people participate in shopping, thus driving the consumption trend and detonating new hot spots.