How to write a promotion plan

How to write the extension plan? As we all know, extension is to increase the number of customers and tap the hidden needs of potential customers. The sales industry tries its best to satisfy customers, so how to write the extension plan? Come and have a look with me.

1 month summary and how to write the work plan for the next stage expansion plan?

I. X-month dispatching summary

1. This time, the company collectively dispatched, which lasted for 7 days and mobilized 20 people. Nine towns and villages, including Zongyang County, Xiazongyang, Guanqiao, Gong Hui, Qilin, Yutan, tanggou, Laozhou, Zhoutan, Baiyun and Baihu, were dispatched, totaling 13, and about 4.2 were distributed.

2. During this dispatch, 32 groups called, 8 groups visited and 9 groups visited again. Calling area: 6 groups of counties and 26 groups of towns; visiting area: 2 groups of counties and 6 groups of towns. (There are 1 1 SMS calls and 4 SMS calls). There are two groups of calls in tanggou and Guanqiao in the township, and the rest are sporadic. The analysis shows that Guanqiao is closest to Zongyang, with strong radiation, and tanggou, as a resident of the old county, has strong purchasing power (to be observed later).

3. This time, Party A gave a positive evaluation, and the other party also sent a special person to the countryside to express condolences to our dispatcher, and gave many good suggestions and opinions.

4. In cooperation with this dispatch, 7500 newspapers were distributed and 3 rounds of short messages were sent, with about 7000 new and old customers, and the sales office and Guanqiao anti-aircraft guns were replaced.

Second, the work experience summary of dispatching orders

1. The full participation in combat effectiveness has stood the test.

All employees in the company are involved in this work. At work, it is rare to hear employees complain that they are tired and can obey the arrangement. Many employees said that since they came out, they should do a good job.

2. Constantly sum up a set of scheduling skills.

In this work, each group has three separate meetings every day, first the group leader meeting, then the collective meeting, and then the sales meeting. The experience we summarized is: market in the morning, street sweeping in the morning, school at noon, street sweeping in the afternoon, school at night and supermarket at night. People in the food market often distribute pedestrians, distribute stalls when they go to the streets, greet their families briefly when they sweep the streets, distribute schools to the main parents waiting for school 20 minutes before school, and send students after school.

3. Each team should do a good job in the ideological work of individual employees.

There will inevitably be some situations in the work, so the group meeting decided to do a good job in the ideological work of employees while working, interview grassroots employees, praise outstanding employees, and keep abreast of everyone's ideological trends.

4 Send orders, and at the same time seize the opportunity to promote.

In the case of spare time between dispatches, chat with local people and learn about local customs. In order to do a good job in follow-up publicity, we have to contact each other.

Third, the shortage of dispatching work

1. This dispatch work is relatively simple and should be rich.

Due to the hasty preparation, some other auxiliary work has not been done. First of all, when each group goes to a township, it is necessary to record the street situation of each township, draw a rough landscape map of the township, and mark key target units, such as schools, government agencies, supermarkets, etc., so as to facilitate the next scheduling and in-depth market research.

2. Not dressed properly

Dressing the is both an image and a propaganda. This time, everyone wore casual clothes, and there was no convenient arrangement for unifying the image, so the image promotion was discounted.

3. Media combination boxing was not released at the same time.

The dispatch is sudden and the preparation time is short. After all, the publicity of a single page is limited, other advertisements cannot be released at the same time, combined cross coverage cannot be achieved, and the publicity effect cannot be maximized.

4. The ability to kill customers at the crime scene is insufficient.

In this off-season, it is very rare for customers to send orders to the case site, but during this week, no group of visiting customers can clinch a deal, and the sales capacity of the case site needs to be improved urgently.

5. The layout of leaflets should be closer to public opinion.

In the press release, we found that many rural people don't know about Longhu International City, so in the next single page, we must leave the publication and give a detailed overview of Wuhua Real Estate and Longhu International City.

Four. Work plan for May

1. Scheduling work continues to advance.

As one of the economic and effective promotion methods, bill delivery can continue in May. At present, there are about 8,000 orders left at the scene of the case, and there are about12,000 orders left in the purchase and delivery of the house, so we can continue to send orders. However, the way of issuing orders can be changed from comprehensive casting net to node-type key assault. Mainly for the food market and schools, that is, the morning market (2 hours) and the evening school (1 hour), at two time points, catching these two groups of people means catching the main left-behind people. The sales department arranges a team (newly recruited salesmen) every day to make plans to cover county towns and key towns.

2. Preparation for the senior high school entrance examination (strength and brand promotion)

In view of the fact that people in towns and villages don't understand the real estate in the county, I think the publicity of popularity and influence is greater than the activity itself. Therefore, the next promotion in towns and villages should focus on Wuhua Real Estate (introduction of Wuhua's strength and honor, real estate development list, and enhancing customers' trust) and Longhu International City project, with the intention of promoting exchanges with customers through activities. In mid-May, a batch of single pages will be made and distributed to junior high schools and high schools with popularization and guidance activities for the senior high school entrance examination before the senior high school entrance examination.

3. Carry out double-disk linkage activities.

At the last meeting, Party A agreed to integrate Wuhua Real Estate Ruijing Garden into the overall marketing system. On April 25th, I sent a short message to the owners of Ruijing. In May, I asked the sales department to call the owners of Ruijing one by one in the name of Wuhua Real Estate to inform them of the new specific policies, and invited them to attend the customer appreciation meeting of Longhu International City (the theme of the appreciation meeting can be considered as the customer appreciation meeting of Wuhua Real Estate).

4. Pay a return visit with old mobile phones one by one.

The new and old gift display scheme has been reported to the peak of Party A of Wanzong, and now it is necessary to continue to follow up and confirm the arrival time. As soon as the goods arrive, the sales department is required to invite new and old customers to the scene of the case to select gift combinations one by one, and invite other old customers to pay a return visit.

5.CD customer return visit

Arrange the newly recruited salesmen to pay a return visit to all C/D customers registered in the early stage and re-screen. Regardless of the closing rate, as long as you visit and close the deal, you will be rewarded.

6. Invest in some online advertisements

According to the feedback from customers who visited recently, many families go out to work, and visitors can't make decisions. However, their families who work outside often know about local real estate through the Internet, and they can put some advertisements on Zongyang Online to link the detailed webpage information of Longhu International City project. Combine the two places to promote transactions.

How to write the extension plan? What about the extension plan?

With the steady development of China's economy and the continuous improvement of people's living standards, beauty and hairdressing services have become the consumption focus of China residents.

At the same time, after years of development, the industry is becoming more and more mature and standardized, the market scale and output value of the industry are constantly improving, and the number of employees is also increasing. In addition, with the rapid development of emerging formats such as manicure, eyelash and embroidery, the industry is gradually developing towards industrialization, collectivization and internationalization.

The development of beauty industry must be obvious to all. Now, she has become the biggest leader of modern service industry in China, and the competition among beauty salons is fierce.

And I think the competition between beauty salons is mainly the competition of customers. Development is not a problem only if beauty salons ensure tourists. So in so many beauty salons, how are we going to attract customers to take the initiative to enter the store for consumption?

Tourist source is the key to the success of beauty salons, and sufficient tourist source is the basic guarantee for beauty salons' profit. If beauty salons want to have enough customers, they must pay attention to the maintenance and development of customers, meet the core needs of customers on the basis of grasping their needs, and thus retain customers.

Many beauty salon managers have not yet woken up from the thinking of top managers and failed to understand that customers are the center of gravity in the store. Today, I will share with you how to plan the extension plan of the beauty salon. What about the extension plan?

First, customer orientation.

As we all know, with the improvement of domestic water products, customers' demand for services tends to be diversified, paying more attention to personalized and humanized products and services.

In the dialectical relationship between profits and customers, customers are the first, and enterprises without customers have no profits.

Organizations with strategic vision pay more and more attention to customers' interests and feelings. They always pay attention to the changes of customers, communicate with customers in time, and take corresponding market actions quickly to meet the changing needs of customers.

In other words, all products or services launched by enterprises are based on customer needs.

The first job as an enterprise manager is to find out who our consumers are, what they need, where they are, how to find them, how many people they have, how much money they have every month, how much they are willing to spend on beauty, and what are they for?

In short, it is very important to ask your consumers and their related questions for a good beauty salon.

After knowing where your customers are, you should consider how to attract them to the beauty salon to spend money, otherwise you will only watch others make a lot of money, and you will still have empty pockets.

This depends on commercial means. The so-called clever management is whether you can find more consumers and attract them to enjoy your beauty service.

2. Classify customers.

Customer classification can analyze customer's consumption behavior and consumer psychology.

Enterprises can provide different product contents for customers with different behavior patterns and different promotion methods for customers with different consumption psychology.

Customer classification is also the basis of other customer analysis. Mining in classified data is more targeted and can get more meaningful results.

Classify customers, just like when we were students. Distinguish between class A customers, class B customers, class C customers and potential customers. Classified by their spending power.

At the same time, it is also very important for managers to design nursing projects for important customers, retain high-quality customers and increase our customer unit price when doing these tasks.

3. Tuoke training

If it is so easy to expand customers, I believe many beauty salon operators will not worry about not having customers. Did you plan ahead when expanding customers?

The scheme is not only familiar to you, but the most important thing is whether your beautician understands the main points. If you make a careful plan and the beautician doesn't understand it, what's the point of this pioneering work?

The theme of attracting new customers is clear.

In the increasingly fierce competition in the United States, "characteristics" have become an effective means of competition. Some people even think that "don't open a store without characteristics." Why not open a store with no characteristics?

As we all know, if you have no characteristics, customers will not come here!

Why do we always emphasize selling points, that is, we hope that beauty salons can attract customers' attention with unique selling points? So operators should understand what benefits your beauty salon can bring to customers. Will customers go to beauty salons that are not good for customers?

How can a beauty salon without any features attract customers? Operators consider this problem well, and you will have more opportunities to attract customers. What about the extension plan?

How to write the expansion plan 3 real estate expansion plan the first part:

Pioneering purpose,

Expanding customers through offline peer-to-peer channels can make customers more familiar with the advantages of this project and accumulate a large number of interested customers for the project;

2. Increase the number of calls and visits to customers, thus promoting customer recognition;

3. Increase customer base, screen intended customers, and promote product de-transformation; The second part: the main points and ways of customer development strategy. 1. Key points of customer development strategy: careful preparation, wide casting, diligent adjustment and heavy supervision; Careful preparation: make a detailed expansion plan in advance, especially the selection of expansion site, the description of expansion map and the subdivision of expansion plan (the specific expansion plan schedule shall be made separately according to the actual situation of each stage); Network laying: carpet layout of the whole activity area of the project customer base, including residence, work, consumption place and activity area; Diligent adjustment: according to the evaluation of expansion effect, adjust the direction and mode of expansion in a targeted manner, so as to achieve timely feedback and timely adjustment; Re-supervision: effective supervision from team formation, expansion and implementation, on-site supervision, effect evaluation, scheme adjustment and other links; Second, expand the channel channel 1: expand the customer interception of competing products: arrange sales ambassadors to intercept customers at the necessary sections of each competing product.

Scheduling time:

10:00am- 12:00am；

13: 00- 17: 30 pm

Personnel arrangement:

Each competing product arranges 1 sales ambassador, and the number of staff can be increased according to the sales node, and the supervisor can check the supervision position from time to time;

Extended mode:

1. Stop customers coming out of competing products near the sales department of competing products, distribute project materials, briefly introduce the project, leave a valid phone number and show them around;

2. For customers who want to go by themselves, hand in a sheet, let them petition with a sheet and report to the supervisor; Channel 2: Shang Chao Tuoke scheduling time: all day on Friday and weekend (9: 00- 18: 00). Personnel arrangement: each point arranges 1 salesman, and the supervisor will inspect and supervise the post irregularly.

Extended mode:

1. Arrange sales agents at the entrance of high-end shops, distribute project posters, leave valid telephone numbers, and take prospective customers to the project sales department;

2. Copy the high-grade license plate number of the supermarket parking lot, find the owner information through the motor vehicle license plate, and contact the customer by telephone; 3. The trailer is hung with a hinge to increase the sales electricity consumption; Channel 3: subway hub expansion;

Scheduling time:

Monday to Friday (6: 30-9: 00 am) (afternoon 17: 00- 19: 30)

Personnel arrangement: each point arranges 1 sales ambassador, and the supervisor will inspect and supervise the post from time to time;

Extension method: distributing single pages and small gifts, leaving messages to follow up the petition; Channel 4: sweeping the building and patrolling the community;

Dispatching time: Friday to Sunday; Personnel arrangement: two people are responsible for the exhibition tour, and the three-person team is responsible for sweeping the building;

Extended mode:

1. Coordinate the fixed-point distribution of small gifts to the property, leave a message to pay a return visit and track the petition;

2. Insert a leaflet on the door handle of every household to improve the popularity and automatic petition rate; The third part: expand the specific work arrangements of customers.

1. Determine the scope of the customer map. Determine the existing area of the customer base according to the customer's "residential area, work area, shopping, entertainment, daily necessities and transportation lines" and gradually expand it.