What is a catering marketing manager?

The daily work of a sales manager is generally divided into finding customers, receiving customers and maintaining customers. When you meet a good boss with ideas and positions, you will also be asked to plan some products. Let’s talk about tapping customers first. There are many ways. One is to answer hotline calls on duty at the company and visit customers at their door. This is the source of most customers. Generally, hotels will have their own website, microsite or other means of promotion, and leave a phone number, and then arrange for sales to take turns to answer consultation calls. This part of the resource is quite precious. The second is to visit customers at their doorsteps. These customers are generally quite sincere. The third is recommendation from peers, such as surrounding hotel sales, conference and exhibition companies, travel agencies, etc. Keep in good contact with them, sometimes recommend groups, and even make phone calls yourself with some customer information. The fourth is online sales. You can open your own blog space, post posts, and even cooperate with Ctrip, Elong or some group buying websites. However, for most hotels, this part of the cooperation is only counted as the first order or not. We will answer the hotline one day a week. I will arrive early and leave late, bringing pen and paper with me, very seriously. Picking up walk-in customers requires a sharp eye and a quick tongue. Those two or three people, with the leader behind his back and arrogant, and the soldiers opening the door to give up their seats, are usually fat employees, so you must pounce on them. If you want to get resources from your peers, you have to join the Q group or WeChat group. If you have something to do, just pop up and let everyone know that there is such a hotel and such a good you. This part of your character is the key.

As for receiving customers, customers are generally divided into teams and individual customers. The team usually has a large number of people when the company holds meetings, departments hold activities, etc. When contacting the guests, they first communicate with the guests about the time, number of rooms, venues, prices, etc., and then make a plan with pictures and texts based on the guest's event itinerary and send it to them, and exchange contacts and wait for the customers. To be sure, this usually takes three to five days or even longer. If the client hasn't contacted you in the past few days, it's usually a failure. At this time, you can also contact him and ask politely why he didn't decide on you, where he decided, and if there is an opportunity to cooperate again in the future, etc. If a client contacts you in the past few days, it's usually just a matter of time. At this time, the itinerary, price and other details must be determined with the guest. If necessary, an agreement must be signed with the customer. During peak seasons or when hotel resources are tight, the guest must pay a deposit. Then enter the reception process. The team mainly consists of four parts: rooms, meals, meetings, and entertainment. The secret of the reception team is to worry about the customers first. You implement what the customers think of. You have to ask first about what the customers don’t think of. Even if you can do anything, you can do it. Now that he is confident, he will be able to show it in front of the management team no matter what happens, and he will be at ease, communication will be smoother, and checkout will be more enjoyable. Generally speaking, for individual customer reception, it is enough to make a reservation for the customer. If the customer needs help, just take the initiative. Now let’s talk about maintaining customers. To put it bluntly, we need to keep in touch. We usually send messages and make phone calls on customers’ birthdays during Chinese New Year and festivals. Some of them give us gifts. The company has entertainment benefits and takes the initiative to sign up customers’ names. But I am rare, and I always believe that thoughtful service and affordable prices are the best ways to maintain customers. The wool comes from the sheep, and they are attentive to nothing.