In 2022, Shuang 1 1 closed, and JD.COM and Tmall released the Battle Report. What are the highlights?

In 2022, when the Double Eleven ended, JD.COM and Tmall released the Battle Report. What are the highlights?

1. Record sales: The Battle Report shows that during the Double Eleven period in 2022, the sales of JD.COM and Tmall both reached record highs. Among them is JD. COM sales increased by about 20%, and Tmall sales increased by about 18%. This data shows that the purchasing power of consumers in the Double Eleven Shopping Festival is still strong.

2. Category sales performance: among all categories, the sales performance of household appliances, 3C, beauty cosmetics, clothing and other categories is particularly eye-catching. The sales of these categories increased rapidly year-on-year during the Double Eleven period, reflecting the continuous growth of consumer demand for these products.

3. The rise of emerging brands: The Battle Report shows that some emerging brands have achieved good sales results during the Double Eleven period, and these brands have attracted a large number of young consumers with innovative products and marketing strategies. This shows that the e-commerce platform is gradually becoming an important stage for the rise of emerging brands.

4. Hot live broadcast: During the Double Eleven period, live broadcast became an important marketing tool for major e-commerce platforms and brands. The battle report shows that the live broadcast sales of JD.COM and Tmall have achieved rapid growth, reflecting the popularity of live broadcast sales in the field of e-commerce.

5. Logistics distribution optimization: In order to cope with the massive orders during the Double Eleven period, all major e-commerce platforms have optimized logistics distribution. For example, JD.COM has invested more manpower and material resources to speed up order processing; Rookie logistics improves distribution efficiency through big data and artificial intelligence technology. These measures allow consumers to receive goods faster during the Double Eleven period and enhance the shopping experience.

6. Raise environmental awareness: The Battle Report shows that more and more consumers choose environmental protection products when shopping. This shows that consumers' awareness of environmental protection is gradually improving, and e-commerce platforms are actively responding to this trend and promoting measures such as green packaging and low-carbon logistics.

In short, during the Double Eleven in 2022, the battle reports of JD.COM and Tmall reflected that the e-commerce market in China still maintained a strong growth momentum. The sales performance of various commodities is eye-catching, the rise of emerging brands, the popularity of live broadcast, the optimization of logistics and distribution, and the awareness of green environmental protection are also worthy of attention.