Promotion planning scheme

A compilation of seven popular promotion plans.

In order to ensure the smooth development of things or work, it is usually necessary to prepare a plan in advance, which is the method plan obtained before filing a case. So what kind of plan is good? The following are seven promotion plans I have compiled for you, hoping to help you.

Promotion planning scheme 1 1. Activity time:

September1-June 10 10

Second, the venue:

Longnan Yin Tian mobile phone supermarket

Third, the purpose of the activity:

In order to improve the store's image and brand, as well as visibility, increase sales. Because of the fierce competition in the mobile phone industry, all mobile phone companies must increase sales. Therefore, this promotion can take "9. 10" as the theme and "9. 10" as the planning origin.

Fourth, the preparatory work:

1. The store should prepare promotion models of various brands, styles and functions.

2. Find out in detail whether the manufacturers have promotional activities, and let the models promoted by the manufacturers be the highlights, which can effectively reduce the cost.

3. Sales personnel training, with special training for target vehicles to increase sales during the activity.

4. Advertising media: leaflets (a4), storefront outreach edition (size to be determined) and newspaper media (to be determined).

Verb (short for verb) activity:

1. Invest considerable funds to buy gifts to attract potential consumers passing by.

2. Seek high-level hosts from the society and mobilize passers-by to participate in the activities when the roadshow is not hot.

3. Prepare some simple questions and games about teachers, so that consumers can see the hope of winning the prize, thus mobilizing the enthusiasm of customers.

4. According to consumers' psychology and habits, design a simple and fun game: invite customers who are interested in participating in the activity to write a short message contest and write "Teacher, you have worked hard." Send to the specified number. The writer with the shortest time wins and sets up an award.

5. From September 8th to September 10, an original short message contest was held in Yin Tian supermarket, and the first, second and third prizes and finalists were selected with the theme of "Teacher's Day". (TBD)

6. Hold in-store purchase lottery: those who buy 1.500 yuan or above (including 1.500 yuan) can participate in the lottery.

7. Introduce the group buying mode: xx, xx, xx, etc. (model to be determined), the group purchase conditions need more than ten people.

Activity process of intransitive verbs:

On the morning of September 9:

1, starting at 9: 30, firing guns, playing music, and the general manager speaking.

At 2.9: 40, the host made a speech to announce the start of the activity, and the etiquette company arranged to appear in the program.

3. 10: 10, the model will show the promotional models of this event.

4. 10: 25, the etiquette company arranged to appear in the program.

5. 10: 45 Start the on-site knowledge question and answer, and award the prizes.

6. 10: 00, the etiquette company will appear on the program.

7. 1 1: 30 The host will inform the audience of the opening time and activities in the afternoon.

On the afternoon of September 9:

From 1 and 15: 00, the company will arrange to appear in the program.

2. 15: 30, the live SMS contest begins, with prizes. Winners were selected and prizes were awarded.

3. 15: 40 The company arranged to appear in the program.

4, 16: 00 to start the subscription lottery.

5. 16: 20 The company arranged to appear in the program.

6. The activity ended at 17: 30.

Seven. On-site activity arrangement:

1, venue arrangement: set up a stage in front of the mobile phone store, provided that it does not affect the access to the store.

2. Personnel arrangement: only four people are arranged in each store, and two people in each class distribute leaflets to guide customers to purchase machines in the store, which requires strong conversation and expression skills. There are 1 field controllers to ensure good communication with etiquette companies. There is a 1 gift keeper, and the winners are designated to distribute prizes as required. There is 1 traffic guidance to ensure the smooth passage in front of the store.

3. Determination of prizes: to be determined

4. Budget: omitted

Eight, the event is divided into three parts to control beforehand and afterwards, and each part should be considered:

1. Before the activity, personnel recruitment and simple training, agreement on promotion venue, communication and coordination with other departments, budget application for funds, venue safety issues, duration and time point.

2. During the activity, ensure the active atmosphere of the venue and the sales cooperation of the store.

3. After the activity, evaluate the activity, analyze the profit and loss of the activity and analyze the intangible income. If the promotion effect is obvious, it can be promoted again with the help of later holidays (such as Mid-Autumn Festival and National Day).

Determination of the second part of the promotion plan (1) promotion time

The promotion time is usually 10 days, spanning two weekends. From Friday weekend to next Sunday. If it is a large-scale festival, the promotion time can be arranged for a long time, but generally it should not exceed one month.

(B) Promotion target design

Generally speaking, the promotion goal for consumers is (1) to increase sales and expand sales; (2) Attracting new customers and consolidating old customers; (3) Establish corporate image and raise awareness; (4) Respond to competition and strive for customers. The promotion target should be determined according to the requirements of the enterprise and the market situation. The promotion target can be a single target or multiple targets.

The determination of the promotion object should explain the background and reasons. That is, give a description of the situation related to this promotion goal. For example, the current market, the situation of consumers and competitors, the current situation of enterprises and promotion motives. The writing requirements of this part are "objectivity" and "conciseness".

(C) promotion of theme design

1. Theme is the core of scheme design. Promotion theme is the core and central idea of scheme design, and it is a red line running through the whole marketing planning. Any plan has a theme. Only when the theme is clear, can the scheme design have a clear and definite orientation, and all kinds of factors that constitute the promotion can be organically combined into a complete scheme. The theme of promotion is expressed by "theme language". For example, Carrefour's "March 8th" promotion theme in XX is "The world is wonderful because of you".

2. Requirements for theme establishment. The following points should be considered when establishing the promotion theme: (1) The theme must obey and serve the marketing objectives of the enterprise; (2) The theme must be aimed at the promotion and its objectives; (3) The theme should cater to the psychological needs of consumers, which can cause a strong buzz among consumers.

3. Expression of topic language. Promote the expression of theme language: (1) Clarify the points of interest and emotional appeal. (2) Highlight distinctive personality; (3) It has vivid vitality; (4) concise and easy to understand.

4. The theme should be creative. The establishment of the promotion theme is a creative activity and a difficult operation, which is the focus of this course training. Through this kind of training, students' innovative ability can be strengthened.

(D) the design of promotional activities

"Promotion" is the core content of scheme design. Here, the designer's intelligence and innovative ideas should be fully displayed. Scheme design requirements for promotional activities:

1, closely linked to the promotion objectives, reflecting the promotion theme. The design of the promotion plan requires focusing on the promotion theme, the plan should be as specific as possible, the action plan should be decomposed according to different time periods, and of course, the key points should be highlighted. The focus of the design is based on market analysis, giving full play to the innovative spirit of designers and striving to create a unique new scheme.

2. Select promotional items and determine the promotion scope. In the promotion of holiday shopping malls, the ultimate goal of all promotional activities is to expand sales. Before designing a specific plan, we must first determine which products to choose and how many to choose as the main products of this promotion. Generally speaking, as holiday products, there are snack food, chief mate's supplies, gifts, health care products and daily necessities. Of course, as a promotional product, you must also have: (1) a certain brand awareness; (2) It has obvious price advantage; (3) The holiday consumption demand is large.

3. Choose the promotion method and make a reasonable combination. According to the determined range of promotional products, we will design specific promotional activities. In the promotion of shopping malls, several promotion combinations should be considered, but they are widely used at present, and the most popular ones are "special price promotion", "gift promotion", "public relations promotion", "prize promotion" and "service promotion". In the scheme planning, various forms can be adopted, but attention should be paid to the "effectiveness" of the promotion method.

4. The design requirements of promotional activities are "concrete" and "operable". It's not just about how many promotional activities are emphasized. What is this? It is more important to know the actual operation. For example, the "50 kinds of special sales promotion" designed in the class example, specifically to determine the special price of each commodity, and how to display each special commodity. Some programs put more emphasis on the arrangement of activity procedures, such as the "emotional promotion activity arrangement plan" mentioned in the example.

5. The design of promotional activities pursues "creativity". The success of the scheme design mainly depends on its "creativity". Only creative, distinctive and lively promotional activities can arouse strong resonance among consumers, which is the value of design. Of course, these "ideas" should consider the objectivity of the moment and the degree of recognition and acceptance of consumers, otherwise even the best "ideas" will be shelved.

(5) Promoting the design of publicity scheme.

The promotion of promotional activities is all-round. To inform consumers of promotional information, create a promotional atmosphere in the sales place, and display the corporate image in the promotion, we must make good use of advertisements, merchandise display and shopping mall broadcasting.

2. Major projects to be promoted and implemented. It usually takes about two months to prepare for the promotion activities in the mall. The items to be prepared are: (1) the purchase of promotional goods; (2) the production and release of 2)dm advertisements; (3) the production and layout of 3)pop advertisements; (4) Promotion merchandise display and environment layout; (5) Preparation for promotional activities. There is also a lot of work to be done and many activities to be organized during the promotion period in shopping malls.

3. Formulate a "timetable for promotion and implementation". In the design of the scheme, we must draw up a "promotion timetable" to clearly arrange when these work and activities will be done, who will do it and what requirements are there. In this way, the plan can be changed from a simple idea to a specific implementation plan, and can also be used as a test standard for controlling implementation activities. It can be seen that the promotion implementation progress is the necessary guarantee for the implementation of the promotion plan. Please refer to the lesson example for specific operation.

The third part of the promotion plan 1. Purpose of the activity: What is the current market situation? What is the purpose of the activity? But with a clear purpose, activities can be targeted.

Second, the target audience: the specific group of the target market? What is the scope of activity control? What is the main goal of promotion? Secondary goal of promotion? Whether these choices are correct or not will directly affect the final effect of promotion.

Three. Activity theme: In this part, we mainly solve two problems:

1, determine the theme of the event.

2. The theme of packaging activities

This part is the core part of the promotion plan, which should be innovative, shocking and unique.

Four. Activity mode: explain the specific activity mode. There are two important issues to consider:

1, determine the partner:

2, determine the degree of stimulation:

5. Time and place of activities: Choosing the right time and place of activities will get twice the result with half the effort, and improper choice will cost money and have no effect. The time and place of promotion activities are also important.

Sixth, the way of advertising cooperation: what kind of advertising creativity and expression should be chosen? What kind of media hype do you choose? These all mean different audience arrival rates and cost inputs.

7. Pre-preparation: The pre-preparation is divided into three parts.

1, personnel arrangement

2, material preparation

3. Emergency plan

The key is to do it: people have something to do and others are in charge.

8. Mid-term operation: Mid-term operation is mainly the on-site control of activities.

The key is to be orderly and busy without chaos.

Nine. Late continuation

The late continuation is mainly a matter of media propaganda. In which media will the incident be followed up?

X. Cost budget: Cost input and output should be budgeted.

XI。 Accident prevention: make emergency preparations for all possible accidents.

12. effect prediction: predict what effect this activity will achieve, and summarize the success or failure.

The above twelve steps are a framework of the promotion plan, which can be adjusted and optimized according to the actual situation in actual operation to achieve the best benefits.

Promotion planning scheme 4 convenience store promotion activity mode 1: holiday promotion

Convenience store promotion method 2: buy and give promotion.

Due to the large number of stores, gift promotion is limited to Class A stores. For other stores, if there is no store requirement, try not to do gift promotion. The promotion scope of buying gifts is too large, which will cause difficulties in personnel maintenance and gift flow control.

Convenience store promotion mode 3: new store opening promotion

We must attach importance to the opening and promotion of new stores. Many times, manufacturers and distributors think that "convenience stores" are unwilling to spend a lot of energy and time on promoting new stores. The newly added stores can't contribute much sales, wasting people and money! In fact, this idea is wrong. Whenever a new chain store opens. The management of chain "convenience stores" will visit the site in person, and if they are fully prepared for the opening of the new store, they will create a crowded atmosphere for on-site activities. Will win the praise of the management of chain supermarkets and "accumulate" a good corporate image. Will win more support in the future.

Convenience store promotion mode 4: franchisees buy promotions.

In the "convenience store", there is a special franchise store management department and product exhibition hall. Strengthen communication with departments, share your latest products and promotional activities with the franchise management department in time, and display products in the exhibition hall. Will bring long-term returns. Promotional activities can be in the form of buying a to get a and buying b to get a. Choose the best gift. Supermarkets can sell products. Such as edible oil, toothpaste, toilet paper, etc. It can be directly sold on shelves and converted into cash as a gift for franchisees. Promotion is similar to the form of purchase reward and free gift from dealers.

Convenience store promotion mode 5: group purchase promotion

In order to publicize the policies of enterprises and institutions around convenience stores. Every holiday, start a semester; Schools, enterprises and institutions will sell a lot of money. Because "convenience stores" are widely distributed in cities, there are greater opportunities for group buying. Formulate a group purchase policy. It is necessary to formulate a special group purchase plan and service process. For example, if you reach a certain amount, you will give a rebate to "key people"; A certain amount of free door-to-door delivery; Buy a, get b or c, etc. To choose from. The basic work in the early stage must be in place. For example, the group purchase policy is communicated to the store; The key person in the store group purchase can contact your tallyman at any time; Choice of gifts, etc.

The above are the main ways of convenience store promotion activities. Choosing the right promotion method of convenience store activities to help convenience store owners do a good job in promotion will help increase convenience store sales.

Promotion planning scheme 5 I. Promotion purpose:

Use the May Day holiday to carry out large-scale promotional activities, increase product sales, digest inventory and seasonal products, stimulate the activity of channels, and effectively grasp the customer information of consumers.

Second, the promotion target:

Target consumer groups of Xxx

Third, the promotion time:

20xx From May/Kloc-0 to May 3, the promotion interval can be advanced or extended as needed to ensure that the promotion activities can reach consumers to the maximum extent.

Fourth, promote the city:

National xxx retail store. Large-scale promotional activities are mainly located in third-tier markets and cities with poor sales performance, which can not only avoid large-scale damage to the brand image, but also greatly enhance xxx's local sales performance and popularity.

Verb (abbreviation of verb) promotion mode:

Use powerful and effective price tools and multiple preferential combinations to create the momentum of color cotton revolution and popularization, and show the style of strong brand and strong marketing.

Popularization theme of intransitive verbs:

It's fun to visit for three days, and I'm happy every day.

Subtitle: Four gifts surprise you.

Seven, promotional products:

Debest series special products

Eight, promotion operation:

promotion policy

In order to complete the seasonal clearance work years ago, this promotion activity takes giving profits to consumers as the main operation means; In order to show the integrity of debest brand product line and convey the comprehensive image of first-line brands to consumers, this promotion will be aimed at all products sold at the terminal. According to the inventory progress of products, the discount of inventory products will be enlarged to generate enough sales, and the newly listed products will make appropriate profits, with the aim of contacting consumer terminals and generating certain sales;

Promotion form

This activity takes into account that during the Labor Day, major shopping malls will launch various themed promotions and low-price discounts for female consumers. In order to avoid being mixed with these activities, we will adopt a scheme of overlapping three promotional contents, with four gifts as the theme subtitle and multiple benefits to attract consumers to buy:

1, once you buy it, you must send it! (First gift) If you have ever bought xxx products, you can get a pair of colored cotton socks by accumulating 300 yuan shopping vouchers at the business outlets.

2, buy now, send it right away! (Second gift) On May 17, all designated products will enjoy the Happy May Day price! The new product is 8.8% off. See the price tag of May 1 day for details. Buy any top melon products and send a pair of underwear to 200 yuan, and then send them after folding!

3, special offer, special delivery! (The third gift): The company will provide special products to dealers, including underwear, sweaters, pants, underwear, home, shirts and so on. The detailed list, supply price and market sales price of special products are provided by the customer service department.

4, even if you don't buy it, you can still send it! (Fourth gift): Attracting female consumers to buy and contact products with extra benefits that women are more interested in. At the same time, take a high-value beauty product as the first prize, strengthen the connection between promotional activities and the psychological needs of female target consumers, attract consumers to contact brands, and create the possibility of offline communication and trial purchase.

Rule setting: Even if you don't buy anything, you can participate in the lucky draw as long as you are willing to fill in the customer information.

Prize setting: The first prize is 400 yuan's beauty and skin care products (which can also be changed into xxx products with higher value).

Second prize debest colored cotton underwear or equivalent debest products.

A pair of debest socks or equivalent debest products that won the third prize.

Note: the number of first prizes is set to three, but the specific implementation quantity and implementation price can be arranged according to the actual situation. This activity is aimed at female consumers. The first prize is purchased locally by the dealer, the number of the second prize and the third prize is set by the dealer according to the usual sales situation of local xxx, and the lottery box is purchased by the dealer. The customer information card used in the lucky draw can be made into the size and material of a business card, which is made by the customer himself.

Customer data card design (lottery card) reference:

Note: Those who buy special products will no longer participate in the gift-giving activities, and those who buy special products and participate in the gift-giving activities can also participate in the lucky draw. Buying gifts refers to buying genuine products, how many new products are available, and giving a set of underwear or sweaters. Some gifts can be selected from special products, which are specially used for giving gifts.

Requirements for terminals

1. Strong ability to organize customer activities, willing to invest and cooperate.

2. There are a lot of stocks before the May Day activities, and there are certain advertisements before the activities.

3. Strictly follow the promotion price set by the company. If you can't sell at the unified promotion price, the company will severely punish you.

Preparation of promotional materials (each activity point)

1, flag 16-20/10 square;

2.dm flyer 1000/ point

3. Poster 1/ point

Note: the company can make flags, dm sheets and posters in a unified way. The marketing manager should communicate with customers in advance, make statistics, and report each quantity to the company's customer service department before April 15, so that the company can arrange printing in time.

Nine, large-scale promotional activities:

1. During the activity, the activity site will send sales staff to distribute dm sheets at the gates of major shopping malls;

2. On April 18, at the event point, the shops or monopoly points will be closed, and the theme flags and posters will be hung at the shops or monopoly points to attract consumers to stop and watch and set off the theme activity atmosphere;

3. Place a theme background and content description material (X-box or other materials) in an eye-catching position of each monopoly point;

4. The activity area should be at least 50 square meters, and you can choose a shopping mall.

The outdoor square in front of the door or on foot can also choose the activity square of the shopping mall, because there are many brands and manufacturers engaged in activities on May Day, so the venue should be negotiated in advance, and the sooner the better.

In order to strengthen the attraction of the event and the atmosphere of the scene, customers can hold model catwalks, song and dance performances or special entertainment activities that local people like at the event venue at the same time. To engage in these activities, we must be well prepared, and the setting of the live stage, the selection of the host, the determination of the actors and the selection of the content of entertainment activities should be meticulous and thoughtful.

Venue requirements: A T-shaped platform can be built in the center of the venue, and large-scale background paintings can be made behind it, and catwalks and performances can be performed. There are several models around the runway, floats 10-20. All the goods are placed between the float and the T-platform. All available places on the site should have top-level advertising paintings to create a good atmosphere on the site.

X. Personnel arrangement:

This activity is operated by local distributors according to the plan. In order to ensure the smooth progress of this activity, there are two details that need to be assigned to special personnel during the implementation of the activity:

1, dispatch personnel on a single page

During the activity, dm leaflets are distributed every day in the channel with the largest traffic in the activity venue during business hours, which is responsible for transmitting the first-hand information of the activity to female consumers. Requirements are: good image and temperament, neat dress and obvious signs of debest.

2. Lottery managers:

In order to ensure the orderly lottery, it is necessary to designate a special person to manage the lottery box, lottery tickets and prizes to avoid unnecessary disputes and affect the brand image.

3. Activity inspector:

During the execution of the event, De Best will send personnel from all regions to inspect the event. If it is found that there are deviations in the operation of dealers in various regions, it will be adjusted immediately to ensure the synchronization of activities in various regions.

Chapter 6 Preface of Promotion Planning Scheme

With the arrival of Tomb-Sweeping Day, "outing" has become a frequently used word. Rongcheng merchants, who have always been sensitive to the market, naturally launch promotional themes in each season. This year, in Tomb-Sweeping Day, major businesses continued to launch numerous product promotion activities in the name of "outing", and skin care products, outdoor clothing, digital mobile phones and snack foods became the key commodities of businesses. At the same time, many merchants also arranged outdoor sports lectures, photo contests and other interesting activities for Tomb-Sweeping Day.

Since the year before last, Tomb-Sweeping Day has been included in the list of statutory holidays. After two years of exploration and summary, the shrewd businessman avoided Tomb-Sweeping Day's sadness. The reporter learned from various department stores that in the spring atmosphere of the store, all the merchants skillfully played the "outing" tourism card, allowing the citizens to relax the dignified atmosphere and integrate into the embrace of nature while paying homage and remembering.

I. Purpose of the activity:

(1) Organize spring outing of related commodities promotion;

(2) In view of the comprehensive listing of the whole museum's products in spring, we will mainly promote new products and focus on promotion in the form of special week in combination with related industries. At the same time of promoting sales performance, supplemented by relevant public relations activities, establish the image of "Xianshuai Department Store" and support the main and guest floors.

(3) The main products of this activity: department stores (clothing, cosmetics, jewelry, shoes and bags), household appliances department (the first wave of air conditioning), and supermarket department (the activities of the outing festival continue to create a store atmosphere).

Second, the theme of the event:

Let's go for an outing together.

News of April's new love

Third, the activity time:

April 1-5

Four. Scope of activities:

Tongzhou District People's Shopping Mall and Its Surroundings

Verb (abbreviation of verb) activity plan;

(1) Department Store:

Dress yourself for the new year.

Activity mode: combining the clothing, cosmetics, jewelry and shoes and bags in the shopping mall, we will make exquisite shopping posters with newly arrived brands and main brands as the main brands, and post them in obvious positions in the special museums. Each special museum can also notify the activities in advance through SMS reminders from vip members, and receive a Youth Day gift through SMS (with valid copies) during the activities;

Theme of each district: cosmetics spring spring makeup password spring cosmetics festival

New clothes are on the market in early spring.

Neutral leisure+outdoor sports refit special sales meeting

Play personality and grab fashion.

Jewelry, spring charm dazzles my style.

Shoes and bags spring sweet baby shoes and bags special sale

(2) Supermarket

Go for an outing-looking for the first sunshine in spring

Main products: travel clothes, household washing cosmetics, moisturizing skin care products, ornaments, spring knitwear, barbecue products and barbecue-related products (outdoor tents, shovels, buckets, barbecue grills, sausages, seafood, drinks, snacks, tablecloths, napkins, wet wipes, disposable products, fresh-keeping boxes, storage barrels, etc. ; )

(3) Household appliances

Start air conditioning (the first wave), with the slogan "I want the lowest price for home appliances first", seek policy support from major home appliance manufacturers, and the home appliance department will cooperate with the unified activities and give gifts.

Note: According to the arrangement of the company's leaders, the purchasing power of villages and towns will be mainly tapped this year. The household appliances department will assign a special person to be responsible for it, and it will be managed at two levels: 5 km east of the new city and 10 km north. First, open up the situation, find the backbone of the natural village, such as electricians, people with prestige and appeal in the village, as the main target of our propaganda, and develop into our own.

(4) Theme raffle

During the activity, 300 yuan can take part in the computer lucky draw 1 time, take part in it twice if you pay 1 0,000 yuan, take part in it three times if you pay 5,000 yuan, and take part in it up to three times, and 1 0,000% will win the prize. The prize is to be determined.

(5) Cultural activities

1, go shopping and fly kites in spring and April.

Form 1: Buy a batch of kites with novel styles. When customers shop in 300 yuan or above, 2 yuan can buy 1 kite, and each person can only buy 1 kite, with a daily limit of 500 kites until the end of purchase. This activity will attract young people and children.

Form 2: collect handmade kite works in advance, show and exhibit during the event, and customers vote. After the event, prizes will be awarded according to the number of votes, and kite writers will be rewarded. This activity can also pave the way for the subsequent flying activities to hold kite competitions.

2. Feel the nature and breathe from the "heart"-Tomb-Sweeping Day Walking Race around the Lake.

Starting from the canal-hiking around the lake. Set up a reception point halfway to provide drinking water and seal it. Rank according to the time spent. This activity mainly advocates environmental protection, being close to nature and embodying public welfare. It can also encourage employees to participate and boost morale. )

Sixth, dm planning

The current dm plan is version 8, version 4 for supermarkets (including special activities of Zhongyuan Store and Baihua Store), version 2 for department stores and version 2 for home appliances.

Dm products: 100- 120 All kinds of supermarkets are participated by department stores, mainly household appliances, supplemented by small household appliances.

Dm print quantity:

1, comprehensive edition of 25000 copies.

2, home appliances to the countryside version 0 (a4 version 2)

Release time:

1, the comprehensive version will be distributed two days before the event and on March 29th.

2. Home Appliances Township Edition will be distributed 4-5 days before the event and on March 26th.

Distribution scope:

1, the comprehensive version is mainly distributed to the living quarters in the city.

2. Township household appliances are mainly distributed.

Chapter VII Promotion Plan My friend's company is engaged in cosmetics, and their XXX brand cosmetics are badly unsalable. What if I don't sell it? Their leader asked him to write a promotion plan about unsalable cosmetics, hoping that a promotion could digest unsalable products. The following is their promotion plan.

First, all employees in-store promotion.

At present, the inventory of Ouruifu is: gross profit margin is:

Beauty, elegance, simple life and flexibility are:

The above four varieties are rewarded to individuals according to 50% of gross profit (excluding tax), and the salary accrual will not be affected after the award is issued. (According to the computer calculation, if the gross profit of each sale is 10 yuan, the drawing reward is: 10 * 50% = 5 yuan).

The reward amount will be paid in next month's salary.

In February and June, 5438+ 10, the store will launch a large-scale promotion for the anniversary.

At that time, please cooperate with the company's marketing department and invite well-known cosmetics brand promoters to help us carry out large-scale washing.

The plan is pending (due to my weak ability to promote cosmetics, I need to discuss with Vichy related personnel to finalize it).

There are several brands of cosmetics in xxx store that are unsalable: Concord (overdue without loss reported), Ourifu, Meiyouchen, Simple Life, Muscle Yue and Olay (gradually digested).

20xx-9- 19

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