What is a complete set of live broadcast techniques?

A complete set of speech skills for live broadcast is divided into: welcome speech, promotional speech, interactive speech, goods delivery technique, activity speech, order urging technique, guidance speech and complete speech. As follows:

1. Welcome words

Theoretically, the host should welcome everyone who enters the live broadcast room. The most basic Douyin live broadcast words are: "Welcome XXX to enter Live broadcast room." But this kind of rhetoric is too mechanical, and anchors need to make changes. For example:

Interpret the audience’s account name: Welcome XX to the live broadcast room, hey ~ this name is interesting/nice, is there a story behind it?

Find *** the same topic: Welcome XX to come in and support me. I recently liked a song. Have you heard of it?

Take the opportunity to convey the content of the live broadcast: Welcome XX to the live broadcast room. Today I will introduce to you XX’s skills. If you are interested, remember to click and follow.

2. Publicity skills:

If you want more fans to be familiar with you, you also need certain publicity skills. For example:

Promote the live broadcast time: "Thank you very much to all the brothers who are still staying in my live broadcast room. My daily live broadcast time is from XX o'clock to XX o'clock, rain or shine. If you haven't paid attention, remember to pay attention. , please follow and remember to watch on time every day.”

Promotion of live broadcast content: I am XXX. Today I will share with you some beauty tips. Once you learn it, you can also be a beauty expert. , remember to follow me to learn more simple and easy-to-use beauty tips.

3. Interactive speaking skills:

During the live broadcast process, through the real-time interaction between the anchor and the audience, the audience can perceive the personal service, and user demands can be responded to quickly; the anchor also Ability to quickly learn audience feedback.

Usually anchors can interact through the following Douyin live broadcast techniques:

(1) Question-based interactive techniques

For example: "I just shared with you Have you learned the tips? "Can you hear my voice?" "Have you used this lipstick before..." and other questions.

With this kind of question-style Douyin live broadcast, the answer can only be yes or no. The audience can speak by typing 1 or 2 words, and the anchor can quickly get the answers from the fans without being confused. Quiet while waiting for a reply.

(2) Selective speaking skills

"I want to listen to the brush 1 of "XXX", and I want to listen to the brush 2 of "XXX"." "Change the brush of this set of clothes on the left hand 1. Brush 2 on the right hand. ”

The selective Douyin live broadcast technique is to throw a multiple-choice question to the audience. The answers are ABC and D. The speaking cost is very low and the audience can participate quickly. In live interaction.

(3) Rhythm-based speaking skills

“If you think the host dances well/sings well, please brush 666.” “Shuwave 520, let me feel your enthusiasm.” Wait for such words.

This type of Douyin live broadcast is just to ask the audience to talk, so that new visitors can see that the live broadcast room is very active, and they are curious about why so many people use 666, and what exactly is the anchor performing? This is the rhythm.

4. Speech skills for bringing goods:

Through the reasonable use of Douyin live broadcast skills for bringing goods, you can virtually bring the anchor and consumers closer, build a sense of trust, and make it convenient Consumer purchasing decisions drive product sales and realize cash flow.

(1) Display skills

When anchors carry out live broadcasts, they can display the quality and usage experience of the products so that fans can see the effect most intuitively. If the product is displayed well, fans will be more likely to place an order.

For example, when trying on lipsticks, you can give a detailed expression to the color of each lipstick, such as "a color that gives people a very gentle, springy, and new feeling" This technique makes people feel excited when they listen to it.

(2) Trust-based speaking skills

The disadvantage of live streaming is that fans cannot touch the product and can only become familiar with the product through the anchor's description. Therefore, anchors need to let fans build a certain sense of trust in the product in order to encourage fans to place orders.

Usually, anchors will use "personal use", "I also bought XX" to guarantee the product, or "XX, I only recommend this brand, other brands will not pay me more money. Words like "push" are used to highlight the product and dispel the audience's concerns about the product.

(3) Professional speaking skills

When recommending products, the anchor must be able to explain a product and other similar products from a professional perspective, and guide fans to follow their own recommendations. Choose the product according to the situation.

For example, in the live broadcast of clothing products, the anchor can attract fans to place orders through professional matching of a certain piece of clothing and professional explanations of the quality of the clothing.

5. Event rhetoric:

Low price is the main motivation for fans to follow, and live broadcast promotions are the most direct factor that affects fans to purchase products during live broadcasts.

Highly discounted products mean that fans will follow you more wholeheartedly. With the trust of fans, sales can also increase steadily.

Internet celebrity anchors often emphasize "low prices", "buy " and a series of Douyin live broadcast techniques to stimulate fans to place orders.

6. Order urging techniques:

The priority of "fear of losing" and "fear of missing out", It is much higher than rational thinking such as "How useful is this thing to me?" and "Is this thing cost-effective?" Therefore, hunger marketing has been tried and tested for this reason.

Order reminders. The key to Douyin-like live broadcasting techniques is to mobilize users' "rush" mentality. Such phrases as "rush to buy", "no waiting when outdated", "limited quantity"... all awaken the instinct of safety in people's brains.

7. Guidance skills:

After a live broadcast, guiding fans to pay attention can quickly increase the popularity of the anchor.

Every few minutes during the live broadcast. He will repeat "If you like it, you can pay more attention to our live broadcast room", and use this Douyin live broadcast technique to guide the audience's attention.

The way of directing attention in the live broadcast room is, "Share first when you come, and then draw." Grand prize. "As long as you share the live broadcast room and follow it, people will have a chance to draw prizes.