Planning scheme of Christmas activities for clothing

In order to ensure the effective development of activities, it is often necessary to make an activity plan in advance, which has the characteristics of clear content and clear steps. So how to make a scientific activity plan? The following are my carefully planned Christmas activities. Welcome to share.

Costume Christmas 1 Activity Planning Scheme Activity Purpose:

Take advantage of the special day of Christmas to further grasp the sales season; Take advantage of the upsurge of "Hengyuanxiang Action" widely publicized by the Group throughout the country to enhance the reputation of "Hengyuanxiang" brand in the hearts of consumers. And through on-site display and vigorous publicity, with a strong business atmosphere to impact customers' vision, stimulate their desire to buy, in order to improve sales performance and seize market share.

Activity time:

20xx65438+February15—20xx65438+February 25th.

Location:

Zhejiang province hengyuanxiang network terminal

Activity theme:

(1) Constant love shines on Christmas, and true feelings warm people's hearts.

(2) "Velvet" wishes the Olympic Games, and golden sentences send gifts.

Campaign slogan:

"Heng" loves to shine Christmas, and "Rong" wishes the Olympics.

Activity promotion:

1. Inform the target consumers through local TV stations and local business newspapers;

2. Get in touch with local women's federations to get more information and effective publicity about orphans and disabled children and the elderly;

3. Inform the activity information one-on-one by SMS, and effectively lock VIP customers;

4. Through the unique layout inside and outside the store, the atmosphere of the sales terminal is grand and warm.

Activity content:

1, limited time

2. "Constant" love shines Christmas, and true feelings warm people's hearts.

Those who support orphans, disabled children and widowed elderly people will bring their dependents to our store on February 20th 13: 00- 15: 00, get a catty of Hengyuanxiang wool and a set of underwear for free, and reimburse 50 yuan for the round-trip fare. If the wool is knitted within the specified time and given to orphans and disabled children, the elderly can receive relevant certificates and exquisite gifts. (paving the way for the next planning activities)

3. "Velvet" wishes the Olympic Games, and golden sentences give gifts.

Buy a cashmere sweater, send my best wishes to Beijing 2008 Olympic Games, and get a beautiful umbrella from Hengyuanxiang at the scene. After the event, Hengyuanxiang Cashmere Company will select the winning ideas.

Best Creative Award 1: Hengyuanxiang Olympic Memorial Cashmere Gift Set.

Outstanding creative award 3: Hengyuanxiang Olympic commemorative cashmere sweater.

Outstanding finalist award 10: Hengyuanxiang Olympic commemorative scarf.

4. "Heng" loves its members and cherishes the Tibet Olympics.

Gold medal members can enjoy a national limited number of sweaters, cashmere sweaters or underwear, and receive a beautiful gift at half price.

5, "people" emotional affection, gold card dedication.

During the activity, I will buy () yuan for my family, give a VIP gold card (8.8% discount for shopping) and a beautiful gift.

Specific requirements for atmospheric layout:

1. POP flags are hung inside the store, colorful flags are hung outside the store, and customers give special Christmas cards/Olympic Fuwa "welcome" commemorative cards to create and render a strong atmosphere at the scene.

2. During the prime time of the event, wear cartoon costumes of Olympic Fuwa, and hang banners with the words "Celebrating the Second Anniversary of Hengyuanxiang Being a Sponsor of the 2008 Olympic Games", "Hengyuanxiang's Constant Love Action" and "Constant Love for Yao's Christmas" outside the store to attract customers.

On Christmas Day, shops will play Christmas theme songs and decorate Christmas trees outdoors.

4. All the activities or gifts in each store must be delivered before 14 night, and the details of the activities should be implemented to every employee.

Costume Christmas 2 activity planning scheme Activity theme:

Christmas clothes grabbing contest

Activity time:

65438+February17 —— 65438+February 24th (evening)

Activity Mode (Summary):

From 1. 17, all customers who have shopped in 50 yuan or above can take part in the "clothes grabbing contest" on the 24th Christmas Eve with the shopping receipt recorded at the main service desk.

2. It's 65438+February17 —— 65438+February 24th afternoon 17: 00.

3. On the evening of 24th, the top 200 customers attended the activity at 18: 00, and it officially started at 19: 30.

The robbed goods are sponsored by all the merchants in the department store, and the value of the goods is indicated in the designated position.

5. The goods grabbed by the customer within the specified time are owned by the customer, and finally the winner is evaluated according to the value of the grabbed goods.

6. Open as usual on Christmas Eve.

Activity evaluation:

1. After a week of popularity gathering, only a few people attended the activity that night.

2. The sponsorship of hundreds of commodities will be far higher than the minimum shopping standard, catering to the psychology of many customers who are greedy for petty gain and cheap, and their participation will be strengthened.

3. Because of the low value of casual clothes, the minimum standard for participating in shopping is 50 yuan, which can promote the sales of its goods.

4. The atmosphere at the event was warm and unforgettable.

Store layout and matters needing attention:

1, the Christmas atmosphere needs no wording, and it needs to be treated differently according to different stores.

2. On-site order is more important, and the personnel distribution is as follows: 2 timekeepers, 2 commodity value appraisers, 1 host, 2 signalmen, 1 value announcer, and several security guards.

3. Merchants need to grasp a certain scale when sponsoring goods, and the value should not be too low.

4. Other activities need to be followed up, such as giving gifts. Needless to say.

advertisement

1, 12, 17 The newspaper has a quarter column. The design idea is: don't overemphasize the promotion of goods, focus on Christmas activities, introduce the clothes grabbing activities clearly and induce customers to participate as the top priority.

2. On February 23, 65438, a quarter of the newspapers focused on promotion, mainly on commodity promotion and overall activity introduction, highlighting Christmas evening.

3. Distribute some activity leaflets.

Dress up for Christmas planning scheme 3 I. Purpose of the activity

Christmas is very close to New Year's Day, and it is also the peak of autumn and winter sales season! Therefore, the market demand is also very concentrated, and we must sprint to the market. Therefore, this planning scheme was launched. The purpose is to push our turnover to a new peak as far as possible. At the same time, near the end of the year, we should give back to the loyal customers who have always supported our store!

The purpose is:

1. Directly improve the sales performance of the store during this period.

2. Lay a customer base for the sales peak of the Lunar New Year!

Second, the theme of the event:

Enjoy winter

Third, the activity object:

New and old customers in big towns.

Four. Ways of promotion activities:

Contact customers before Christmas

Before Christmas Eve on February 24th, 65438, the sales staff sent blessings to loyal customers by sending short message Christmas cards [which can be purchased locally] to strengthen the communication between brands and customers! Christmas greeting information (sample):

Example: Glen Town quietly made a wish by the Christmas tree, hoping that Glen Town's blessing would fly to your side with the dancing Christmas snowflakes, a beautiful Christmas Eve because of you! (You can add the detailed address of the store)

Verb (abbreviation for verb) Time and place of promotion.

Activity time: 20xx65438+February15-20xx65438+1October 3rd Promotion place: opposite Happy Tom in Daji Town (Xingfu South Road, Longxian Town, wengyuan county).

Popularization method of intransitive verbs

1. During the event, there will be a big discount for the whole audience.

2. During the event, Grand Town's old customers come to the store to receive exquisite Christmas gifts with exchange coupons, each coupon can only be used once. (The quantity is limited while stocks last. )

The new customer spent more than 300 yuan to buy a beautiful gift for Dazhen. (The quantity is limited while stocks last. The specific gift shop comes with it)

Seven. Activity promotion

Kanban erected

The window stickers are decorated with red, green and white Christmas colors.

Wechat/SMS/Internet

Eight, preliminary preparation

1. Rendering of festive atmosphere at the promotion site

Main colors of Christmas: Westerners use red, green and white as Christmas colors. When Christmas comes, every household should decorate it with Christmas colors. The red ones have Christmas flowers and Christmas candles. The green one is the Christmas tree. It is the main ornament of Christmas. It is decorated with tower-shaped evergreen trees, such as cut Chinese fir and cypress. Colorful lanterns, gifts and paper flowers are hung on it. Lit the Christmas candles. Therefore, the rendering of the atmosphere of our big town promotion activities is all around the above content.

2. Store atmosphere

During the whole promotion period, the town of Glen took "A Christmas Song" as the music background.

3. Window layout

Christmas elements are the main elements, supplemented by other elements, so that the window can be extended to the Lunar New Year.

Nine. Mid-term operation of activities

During the operation of 1., all customers will be given a coupon, no more or less; New customers who purchase more than 1000 yuan will receive a gift. If the customer has any questions about this activity, the salesperson should explain them in detail. The final interpretation right of this activity belongs to our store.

2. Gifts are only given during the event.

X. Continuation in the later period of the activity

After the event, it will be followed by Valentine's Day and Lunar New Year promotions. As these important festivals are not long apart, we can postpone this promotion to the next time. You can also use the customers at Christmas and New Year's Day to promote the promotion activities of Valentine's Day and Spring Festival.

XI。 gift

The gifts provided by the headquarters are as follows:

1, Christmas present

2. Cute remote control shell

Step 3 export socks

Clothing Christmas activities planning scheme 4. Take advantage of the special day of Christmas to further grasp the peak season of sales, and make the following promotion plans for Christmas and New Year's Day in clothing stores:

I. Theme of the event:

Double festival with infinite surprises.

Second, the activity time:

20XX- 12-20—20XX- 1- 10

Third, the purpose of the activity:

Increase sales, reduce inventory and develop VIP customers.

Fourth, the promotion content:

(for a brand store)

The slogan of "Two Festivals with Fun" is full of surprises.

Lucky roulette, any customer who buys a certain brand of clothing in a specialty store can participate in the lucky roulette game, and the goods purchased can enjoy preferential treatment according to the lucky numbers (pay the bill first and then settle according to the results), plus 128 yuan gives a pair of military boots and a VIP desk calendar.

The average discount of all participating clothes is about (58%+68%+78%+88% )73%.

Active object:

Around the potential consumer groups

Profit statement:

58% discount (lowest price)

1 400 yuan (average price of tag) 58% (lucky number)+128 yuan (average price of military boots) = 360 yuan.

Commodity cost: 400 yuan (average price of clothing tag) 0.35+ 128 yuan (average price of military boots) = 268 yuan.

Gross profit: 360 yuan -268 yuan = 92 yuan.

28% discount (middle and high grade)

1 400 yuan (average price of tag) 88% (lucky number)+128 yuan (average price of military boots) = 480 yuan.

Commodity cost: 400 yuan (average price of clothing tag) 0.35+ 128 yuan (average price of military boots) = 268 yuan.

Gross profit: 480 yuan -268 yuan = 2 12 yuan.

Campaign slogan: buy one get one free 1+ 1+ 1 (buy more and get more)

During Christmas and New Year's Day, one garment is 8.5% off, two garments are 7.8% off, and more than three garments are 7% off. When you buy a brand product, give a VIP card 1+ a gift (it is suggested that desk calendars, water cups and other practical items are easy to carry) 1+ a laundry roll 1 (negotiate with the local laundry), that is, buy one and get three free.

Average discount: (70%+78%+85%)77%

Target audience: VIP customers and surrounding potential consumer groups

Profit statement:

30% discount: 400 yuan (average price of tag) 30% discount (discount)-1200 yuan (3 pieces) 35% = 420 yuan.

78% discount: 78% discount (discount) for 400 yuan (average price of tag) 2 pieces-35% for 800 yuan (2 pieces) = 344 yuan.

85% discount: 400 yuan (average price of tag) 1 piece 85% (discount) -400 yuan (1 piece) 35% = 200 yuan.

Gift fee description: desk calendar fee: 8 yuan laundry roll fee: 5 yuan.

Verb (abbreviation of verb) activity promotion plan:

1, the company provides unified design: KT version, POP, posters and some gifts.

2. Publicity of billboards inside and outside the venue: put them in a conspicuous position.

3. Shop layout: It is necessary to prepare promotional information in advance, make leaflets (accurate in content and prominent in theme), distribute them manually in areas where target groups are concentrated, and convey promotional information to create momentum for store sales. If conditions permit, you can send the promotion content information to the VIP group of Wubeiku through "SMS notification" locally.

4. Store layout, festive atmosphere, such as Christmas tree and other decorations with festive elements.