I run a dry cleaner. Is there any good promotion method?

If you are threatened by competitors in the industry, if the dry cleaners are in the off-season, if it is a major festival, you can consider price promotion! Among them, the price reduction range is usually 20~30%. Too low a price will not only hurt its own image and vital interests, but also lead to vicious competition in the same industry. The strategy of price reduction can be a comprehensive price reduction or a price reduction of a certain type of products.

Method 2: Preferential promotion

The advantage of preferential sales promotion is to stimulate consumers to try brands, reverse positive consumption, quickly show the promotion effect, increase the consumption desire of existing customers and encourage customers to spend. Promotion can be subdivided into several forms:

1, member promotion. If dry cleaners want to establish a long-term stable market, cultivate and establish consumers' brand awareness, obtain an objective number of membership fees, and understand market trends and customer requirements, they can consider adopting membership system. Generally speaking, at the beginning of the opening of dry cleaners, you can give away your quasi-membership card for free.

2. There is a prize for promotion. There are many forms of prize-winning publicity, such as on-site lottery, prize-winning question and answer, winning prizes in competitions, giving away lottery tickets and so on. Generally, awards are selected according to the principle of small amount and great stimulation. Of course, the natural effect of novel and unique prizes will be better. As for the prize combination, Hibiscus Dew dry cleaning is suggested to adopt pyramid form and upgrade gradually.

Method 3: Gifts given to promotional gifts are also targeted and cannot be given unconditionally. Otherwise, the gift will lose its value, and it is not worth pursuing a temporary sensation. Gift-giving should not only establish brand awareness, but also consider enhancing brand reputation, which is closely related to its own brand image.

Method 4: service promotion

The experience of washing industry shows that service in dry cleaners is king! Therefore, good service is of great significance to the operation of dry cleaners! If conditions permit, some free consultation services can be properly carried out to explain the knowledge of laundry and clothing protection to customers. Send greeting cards to members on holidays and attach gift certificates. Provide humanized service, publicize the company's concept, and let customers know the services that Xie Heng dry cleaning can provide in a short time.

, and special projects.