What is the industry standard for the second arrival rate of 4s stores?

The second invitation rate is 40% according to industry standards.

Three steps to improve the transaction rate of the second invitation to enter the store;

1, greetings

China people say: once born, twice cooked. Mobilize the memory in your mind and quickly think of the last communication with customers. Don't be arrogant. This customer's surname is Zhang, you call him. Customers buy off-road vehicles, and you talk about commercial vehicles with others; Customers help relatives buy cars. You think people buy cars for themselves.

Step 2 configure

"Brother Wang, do you want to book a car today?" I dare not say this sentence in my mouth. Don't be afraid to ask the customer about the level of car purchase intention at the first time. Asking for an order is like telling your girlfriend. If you ask, you have a 50% chance of success. If you don't ask, you probably don't.

Step 3 meet its requirements

You want to test drive, I will accompany you to test drive; You have to bargain, I will bargain with you; Since your words are so clear and your purpose is so clear, there is nothing to worry about. Just study with the prince and do whatever you want.

Dig up potential customers

1, daily customer management.

At present, the passenger flow in 4S stores has dropped sharply for the first time, so we should cherish every customer who enters the store. To this end, many manufacturers have special requirements for customers who enter the store for the first time, such as sending text messages or WeChat to thank them within 30 minutes after leaving the store and calling back within 24 hours. In the face of fierce market competition and 4S stores of the same brand in the same city, it is not enough to just do this.

After the return visit, communicate the results with the sales consultant who received the customer at that time and find out the next way to invite the store to facilitate the transaction. Through a return visit, customers will further feel respect, thus deepening their memory of the 4S shopping mall.

2. Divers follow up every day.

The sales consultant should follow up and pay a return visit every day according to the system requirements, and report the return visit record to the sales manager in time after the return visit on that day. The sales manager selects 1-2 to interview the consultant, and through this action, finds out the advantages and disadvantages of the sales consultant's return visit and gives targeted counseling.

The sales manager pays close attention to H-class customers and communicates with the corresponding sales consultants in time. If the sales consultant is not sure to close the deal as soon as possible, the sales manager will be responsible to the customer to ensure the deal.

The purpose of following up with customers is to invite them to the store for the second time to promote the transaction.

In the final analysis, the management of basic customers is to promote customers to come to the store again and reach a deal. At present, the proportion of customers who re-enter the store can reach 80%, so the importance of re-entering the store can be imagined.