Black shark's cell phone went out of business?

Black shark technology has not officially announced its closure.

Although Black Shark's mobile phone has not closed down, Black Shark Technology has carried out large-scale layoffs. After about five rounds, the proportion of layoffs is about 80%, and the mobile phone department in the core business is almost completely abolished. All kinds of phenomena show that Black Shark Technology has indeed encountered great operational problems, and I am afraid it has reached an unsustainable level.

Black Shark Technology is a mobile phone technology brand focusing on game e-sports. Its products are famous for their high quality and fashionable design, and are widely loved by consumers. In April, 20021year, Xiaomi's Redmi brand announced that it had officially entered the game mobile phone, which formed a direct competitive relationship with Black Shark. In addition to black shark, other mobile phone brands are also having a hard time. Whether it is the Red Devils, ROG or the rescue team, the shipments are in jeopardy.

The reason why the black shark stopped production.

As a new brand in the mobile phone market, Black Shark Technology's positioning and products have not been recognized by the market and users, resulting in poor management, the company's revenue can not maintain the normal operation of its product research and development, production and marketing, and finally forced to stop production. Moreover, Black Shark mobile phone adopts top-level configuration and materials, which leads to its high cost, unable to compete with competitors in price, and corporate revenue cannot cover its production cost.

With the increasingly fierce competition in the smart phone market, major brands have stepped up product research and development and marketing in order to compete for market share. In the face of these competitors, Black Shark mobile phone does not have enough market share and brand influence to stand out from the competition. More importantly, there may be some problems in the product positioning and market layout of mobile phones, which leads to their inability to gain sufficient awareness and market share in the market.